Rocky Brands, Inc. (RCKY) Fair Value 2026

RCKY · Footwear & Accessories ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

7.8 /10

32 fundamental signals · 13 models active

Value Trap Risk

SAFE (19/100)

Quick Summary — As of 2026-08-28, Rocky Brands, Inc. (RCKY) trades at $45.65, versus a $24.03 median fair value across its 13 active models — 47.4% below the current price. QOC: 7.8/10. Value Trap Risk: 19/100 (SAFE). 13/13 models active. Within that set, the Bayesian DCF component alone returns $6.63.

Key Facts

Ticker
RCKY
Price
$45.65
Quality Score
7.8/10
Value Trap Risk
19/100
Models Active
13/13
Last Updated
Strength: 13 independent models provide multi-angle coverage
Risk: Majority of models suggest overvaluation

Is Rocky Brands, Inc. (RCKY) Undervalued or Overvalued in 2026?

According to CirclFi’s 13-model valuation engine, Rocky Brands, Inc. (RCKY) appears overvalued as of : the median of 13 independent fair value estimates is $24.03, 47.4% below the current price of $45.65. Estimates range from $3.64 to $58.98. RCKY scores 7.8/10 on fundamental quality and 19/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.4% versus its own 13-model consensus, across 3,809 rated companies as of 2026-08-28. RCKY’s -47.4% gap is wider than that market norm. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Rocky Brands, Inc. Stock in 2026? →

What Fair Value Does Each Model Give RCKY?

13 Intrinsic Value Models vs. Current Price ($45.65)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $6.63 -85.5%
Intrinsic · High Conviction
 $8.89 -80.5%
Ensemble · Low Conviction
 $24.03 -47.4%
Scenario · High Conviction
 $42.42 -7.1%
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What Is RCKY's Fair Value Range?

Spread across 13 independent models · $3.64 to $58.98

CirclFi's 13 active models place Rocky Brands, Inc. (RCKY) between $3.64 and $58.98 per share, a spread of 230% of the median. The median of that range — $24.03 — is the fair value CirclFi publishes for RCKY, against a current price of $45.65.

Low · Markov DDMHigh · FTNN
$3.64median $24.03$58.98
Where the range comes from
Most bearish modelMarkov DDM$3.64
Most bullish modelFTNN Topology$58.98
Model agreement3 bullish · 9 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for RCKY. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on RCKY, not a CirclFi price target. How each model works →

What Is Rocky Brands, Inc. (RCKY) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, the balance of valuation evidence tilts cautious on Rocky Brands, Inc. at its current price of $45.65. The median intrinsic value is estimated at $24.03 (-47.4% vs price), with 9 models flagging overvaluation risk. Notably, FTNN sees the most upside at +29.2% (fair value: $58.98), while Markov DDM is the most conservative at -92.0% ($3.64). The spread between these extremes — +121.2% — reveals how different analytical frameworks can reach starkly different conclusions.

What Do the Models Say About RCKY?

13 of 13 models are currently active for RCKY. Of these, 4 models suggest upside while 9 models suggest overvaluation. Taken together, their median fair value for RCKY is $24.03 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $6.63 on its own, implying -85.5% downside from the current price. See which stocks rank higher →

How Does RCKY Rank in Footwear & Accessories?

Among 16 Footwear & Accessories stocks, RCKY ranks #8 by Quality of Company score. CirclFi's QOC score of 7.8/10 evaluates 32 fundamental signals. A score of 7.8 indicates above-average quality.

Rocky Brands, Inc. operates in a competitive landscape where fundamental quality metrics are key differentiators for long-term value creation.

Is RCKY a Value Trap?

CirclFi's Value Trap algorithm assigns RCKY a score of 19/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

13 of 13 models are active for Rocky Brands, Inc.. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi 32-factor quality framework, Rocky Brands, Inc.'s fundamental quality profile registers 7.8/10. This robust score captures the company's profitability depth, growth consistency, balance sheet resilience, and shareholder return track record.

The gap between the most bullish and bearish model spans +121.2% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every RCKY valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across RCKY's 13 active models, average confidence is 50%. Moderate confidence indicates reasonable fit.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Rocky Brands, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Footwear & Accessories Stocks Should You Also Analyze?

11 related Footwear & Accessories stocks with 13-model coverage

CROXCrocs, Inc.QOC 7.9BIRKBirkenstock Holding plcQOC 7.6WEYSWeyco Group, Inc.QOC 7.9DBIDesigner Brands Inc.QOC 6.5SHOOSteven Madden, Ltd.QOC 8.3FOSLFossil Group, Inc.QOC 5.9VRAVera Bradley, Inc.QOC 5.5FMFCKandal M Venture LimitedQOC 2.5WWWWolverine World Wide, Inc.QOC 8.3DECKDeckers Outdoor CorporationQOC 9.6ONONOn Holding AGQOC 8.5

Read investment analysis: CROX · BIRK · WEYS · DBI · SHOO · FOSL · VRA · FMFC · WWW · DECK · ONON

Which Other Stocks Have a Similar Quality Score to RCKY?

7 companies across all industries closest to RCKY’s Quality of Company score of 7.8/10.

ISTRInvestar Holding CorporationQOC 7.8BANCBanc of California, Inc.QOC 7.8BIOBio-Rad Laboratories, Inc.QOC 7.8HRLHormel Foods CorporationQOC 7.8VIVTelefônica Brasil S.A.QOC 7.8ESCAEscalade, IncorporatedQOC 7.8NVDANVIDIA CorporationQOC 10.0

Read investment analysis: ISTR · BANC · BIO · HRL · VIV · ESCA · NVDA

What Else Do Investors Ask About Rocky Brands, Inc.’s Valuation?

What is Rocky Brands, Inc.'s intrinsic value in 2026?

CirclFi puts Rocky Brands, Inc. (RCKY)'s intrinsic value at $24.03 — the median of 13 independent model estimates as of 2026-08-28, ranging from $3.64 to $58.98. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $6.63 on its own. The Quality of Company score is 7.8/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is RCKY overvalued or undervalued right now?

At $45.65, 4 of 13 active models suggest RCKY may be undervalued, while 9 indicate potential overvaluation. The median of all 13 fair value estimates is $24.03, 47.4% below the current price of $45.65 — a consensus view that RCKY is overvalued. The assessment depends on which methodology best fits Rocky Brands, Inc.'s business model in Footwear & Accessories.

What does a Quality of Company score of 7.8 mean for RCKY?

Rocky Brands, Inc.'s QOC of 7.8/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on RCKY?

CirclFi analyzes RCKY with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 13 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on RCKY?

Of the 13 models currently active on RCKY, FTNN Topology is the most bullish at $58.98 per share, and Markov DDM is the most bearish at $3.64. CirclFi's published fair value for RCKY is the median of that range, $24.03, not either extreme. The gap between the two ends equals 230% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is RCKY a value trap in 2026?

Rocky Brands, Inc.'s Value Trap score is 19/100 (SAFE). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 13-model valuation engine, Rocky Brands, Inc. (RCKY) has a median fair value of $24.03 — 47.4% below the current price of $45.65 — as of 2026-08-28.” Source: circlfi.com/stock/RCKY/ · Methodology
Primary sources for this RCKY valuation
  • Financial statements: Rocky Brands, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0000895456) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for RCKY as of ; valuations recomputed .

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