Priority Technology Holdings, Inc. (PRTH) Fair Value 2026

PRTH · Software - Infrastructure ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

7.9 /10

32 fundamental signals · 8 models active

Value Trap Risk

SAFE (12/100)

Quick Summary — As of 2026-08-28, Priority Technology Holdings, Inc. (PRTH) trades at $5.38, versus a $15.77 median fair value across its 8 active models — 193.1% above the current price. QOC: 7.9/10. Value Trap Risk: 12/100 (SAFE). 8/13 models active. Within that set, the Bayesian DCF component alone returns $4.70.

Key Facts

Ticker
PRTH
Price
$5.38
Quality Score
7.9/10
Value Trap Risk
12/100
Models Active
8/13
Last Updated
Strength: CUCE Ensemble suggests +175.2% upside with 14% confidence
Risk: Limited model coverage (8/13) may reduce confidence

Is Priority Technology Holdings, Inc. (PRTH) Undervalued or Overvalued in 2026?

According to CirclFi’s 8-model valuation engine, Priority Technology Holdings, Inc. (PRTH) appears undervalued as of : the median of 8 independent fair value estimates is $15.77, 193.1% above the current price of $5.38. Estimates range from $1.54 to $29.78. PRTH scores 7.9/10 on fundamental quality and 12/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.4% versus its own 13-model consensus, across 3,809 rated companies as of 2026-08-28. PRTH’s +193.1% gap is wider than that market norm, and the Software - Infrastructure sector median is -23.2%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Priority Technology Holdings, Inc. Stock in 2026? →

What Fair Value Does Each Model Give PRTH?

8 Intrinsic Value Models vs. Current Price ($5.38)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $4.70 -12.6%
Ensemble · Low Conviction
 $14.81 +175.2%
Intrinsic · High Conviction
 $1.54 -71.5%
Intrinsic · High Conviction
 $9.77 +81.6%
Unlock the Full Matrix

Access 4 additional models including PWERM, Regime Cross-Sectional, and more.

$1.30 / day

Billed monthly ($39/mo) or annually ($299/yr)

Unlock All 8 Models →

Cancel anytime · No contracts · Instant access

What Is PRTH's Fair Value Range?

Spread across 8 independent models · $1.54 to $29.78

CirclFi's 8 active models place Priority Technology Holdings, Inc. (PRTH) between $1.54 and $29.78 per share, a spread of 179% of the median. The median of that range — $15.77 — is the fair value CirclFi publishes for PRTH, against a current price of $5.38.

Low · EROICHigh · Regime Cross
$1.54median $15.77$29.78
Where the range comes from
Most bearish modelEROIC Spread$1.54
Most bullish modelRegime Cross-Sectional$29.78
Model agreement6 bullish · 2 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for PRTH. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on PRTH, not a CirclFi price target. How each model works →

What Is Priority Technology Holdings, Inc. (PRTH) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, the weight of evidence tilts decidedly bullish for Priority Technology Holdings, Inc.. Trading at $5.38 against an estimated intrinsic value of $15.77, 6 of 8 active models flag meaningful upside of +193.1% at the median. The most optimistic model, Regime Cross, places fair value at $29.78 (+453.5%), while EROIC — the most conservative — estimates $1.54 (-71.5%). This +524.9% gap reflects genuine analytical uncertainty about Priority Technology Holdings, Inc.'s intrinsic worth. Among models with highest confidence, Bayesian DCF lean bearish — adding weight to the bearish side of the thesis.

What Do the Models Say About PRTH?

8 of 13 models are currently active for PRTH. Of these, 6 models suggest upside while 2 models suggest overvaluation. Taken together, their median fair value for PRTH is $15.77 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $4.70 on its own, implying -12.6% downside from the current price. See which stocks rank higher →

How Does PRTH Rank in Software - Infrastructure?

Among 189 Software - Infrastructure stocks, PRTH ranks #56 by Quality of Company score. CirclFi's QOC score of 7.9/10 evaluates 32 fundamental signals. A score of 7.9 indicates above-average quality.

See all Most Undervalued Software - Infrastructure Stocks →

The Software - Infrastructure sector introduces analytical considerations specific to technology businesses. For Priority Technology Holdings, Inc., metrics like annual recurring revenue (ARR) provide important context that general-purpose valuation models may underweight.

Is PRTH a Value Trap?

CirclFi's Value Trap algorithm assigns PRTH a score of 12/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

8 of 13 models are active for Priority Technology Holdings, Inc.. Moderate coverage provides meaningful perspective. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Deep Alpha Valuation Engine, Priority Technology Holdings, Inc. scores 7.9 out of 10 on our 32-signal quality assessment, a strong rating that demonstrates strong fundamentals across the majority of our quality signals. The QOC score synthesizes profitability margins, revenue growth reliability, debt management, and capital allocation into a single metric designed to separate durable businesses from statistically cheap ones.

The gap between the most bullish and bearish model spans +524.9% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every PRTH valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across PRTH's 8 active models, average confidence is 46%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Priority Technology Holdings, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Software - Infrastructure Stocks Should You Also Analyze?

11 related Software - Infrastructure stocks with 13-model coverage

MDBMongoDB, Inc.QOC 7.9EVTCEVERTEC, Inc.QOC 7.7NETCloudflare, Inc.QOC 7.9APPNAppian CorporationQOC 7.7IMXIInternational Money Express, Inc.QOC 7.9VRNSVaronis Systems, Inc.QOC 7.6MLGOMicroAlgo Inc.QOC 5.8PAYPPayPay CorporationQOC 4.7AVPTAvePoint, Inc.QOC 9.2FTNTFortinet, Inc.QOC 9.7QLYSQualys, Inc.QOC 9.7

Read investment analysis: MDB · EVTC · NET · APPN · IMXI · VRNS · MLGO · PAYP · AVPT · FTNT · QLYS

Which Other Stocks Have a Similar Quality Score to PRTH?

6 companies across all industries closest to PRTH’s Quality of Company score of 7.9/10.

UVVUniversal CorporationQOC 7.9AEOAmerican Eagle Outfitters, Inc.QOC 7.9GPNGlobal Payments Inc.QOC 7.9TPCTutor Perini CorporationQOC 7.9LKQLKQ CorporationQOC 7.9NVDANVIDIA CorporationQOC 10.0

Read investment analysis: UVV · AEO · GPN · TPC · LKQ · NVDA

Where Does PRTH Sit in CirclFi's Software - Infrastructure Rankings?

PRTH is ranked against every other Software - Infrastructure stock CirclFi covers in each of these screens.

See all Software - Infrastructure stocks ranked →

What Else Do Investors Ask About Priority Technology Holdings, Inc.’s Valuation?

What is Priority Technology Holdings, Inc.'s intrinsic value in 2026?

CirclFi puts Priority Technology Holdings, Inc. (PRTH)'s intrinsic value at $15.77 — the median of 8 independent model estimates as of 2026-08-28, ranging from $1.54 to $29.78. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $4.70 on its own. The Quality of Company score is 7.9/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is PRTH overvalued or undervalued right now?

At $5.38, 6 of 8 active models suggest PRTH may be undervalued, while 2 indicate potential overvaluation. The median of all 8 fair value estimates is $15.77, 193.1% above the current price of $5.38 — a consensus view that PRTH is undervalued. The assessment depends on which methodology best fits Priority Technology Holdings, Inc.'s business model in Software - Infrastructure.

What does a Quality of Company score of 7.9 mean for PRTH?

Priority Technology Holdings, Inc.'s QOC of 7.9/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on PRTH?

CirclFi analyzes PRTH with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 8 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on PRTH?

Of the 8 models currently active on PRTH, Regime Cross-Sectional is the most bullish at $29.78 per share, and EROIC Spread is the most bearish at $1.54. CirclFi's published fair value for PRTH is the median of that range, $15.77, not either extreme. The gap between the two ends equals 179% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is PRTH a value trap in 2026?

Priority Technology Holdings, Inc.'s Value Trap score is 12/100 (SAFE). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 8-model valuation engine, Priority Technology Holdings, Inc. (PRTH) has a median fair value of $15.77 — 193.1% above the current price of $5.38 — as of 2026-08-28.” Source: circlfi.com/stock/PRTH/ · Methodology
Primary sources for this PRTH valuation
  • Financial statements: Priority Technology Holdings, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0001653558) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for PRTH as of ; valuations recomputed .

You’ve done the research. Don’t stop at half the picture.

Stop collecting opinions. Let 8 mathematical frameworks give you clarity on PRTH.

Unlock All 8 Fair Values — $39/mo

Cancel anytime · Less than a cup of coffee · Instant access

4 models hidden for PRTH Unlock All 8 — $39/mo