Suja Life, Inc. (SUJA) Fair Value 2026

SUJA · Beverages - Non-Alcoholic ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

3.4 /10

32 fundamental signals · 2 models active

Value Trap Risk

SAFE (0/100)

Quick Summary — As of 2026-08-27, Suja Life, Inc. (SUJA) trades at $9.00, versus a $12.28 median fair value across its 2 active models — 36.5% above the current price. QOC: 3.4/10. Value Trap Risk: 0/100 (SAFE). 2/13 models active.

Key Facts

Ticker
SUJA
Price
$9.00
Quality Score
3.4/10
Value Trap Risk
0/100
Models Active
2/13
Last Updated
Strength: Regime Cross-Sectional suggests +54.1% upside with 11% confidence
Risk: Below-average Quality Score of 3.4/10 signals weak fundamentals

Is Suja Life, Inc. (SUJA) Undervalued or Overvalued in 2026?

According to CirclFi’s 2-model valuation engine, Suja Life, Inc. (SUJA) appears undervalued as of : the median of 2 independent fair value estimates is $12.28, 36.5% above the current price of $9.00. Estimates range from $10.70 to $13.87. SUJA scores 3.4/10 on fundamental quality and 0/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.7% versus its own 13-model consensus, across 3,801 rated companies as of 2026-08-27. SUJA’s +36.5% gap is wider than that market norm. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Suja Life, Inc. Stock in 2026? →

What Fair Value Does Each Model Give SUJA?

2 Intrinsic Value Models vs. Current Price ($9.00)

Core Models (Unlocked)
Model Fair Value Upside
Relative · Low Conviction
 $13.87 +54.1%
Option-Based · Low Conviction
 $10.70 +18.9%

All Models Active

All 2 models are displayed above.

What Is Suja Life, Inc. (SUJA) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, Suja Life, Inc.'s intrinsic value is estimated at a median fair value of $12.28. At a current market price of $9.00, 2 of 2 active valuation models identify upside potential, projecting a median implied return of +36.5%. Notably, Regime Cross sees the most upside at +54.1% (fair value: $13.87), while PWERM is the most conservative at +18.9% ($10.70). The spread between these extremes — +35.2% — reveals how different analytical frameworks can reach starkly different conclusions.

What Do the Models Say About SUJA?

2 of 13 models are currently active for SUJA. All 2 active models suggest the stock trades below fair value. Taken together, their median fair value for SUJA is $12.28 — the figure CirclFi publishes as this stock's fair value. See which stocks rank higher →

How Does SUJA Rank in Beverages - Non-Alcoholic?

Among 20 Beverages - Non-Alcoholic stocks, SUJA ranks #20 by Quality of Company score. CirclFi's QOC score of 3.4/10 evaluates 32 fundamental signals. A score of 3.4 signals below-average fundamentals.

Within the Beverages - Non-Alcoholic space, Suja Life, Inc. competes in an environment where inventory turnover often separates market leaders from laggards. Understanding these industry-specific dynamics is essential context for interpreting our model outputs.

Is SUJA a Value Trap?

CirclFi's Value Trap algorithm assigns SUJA a score of 0/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

2 of 13 models are active for Suja Life, Inc.. Limited activation may indicate insufficient history. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Quality of Company (QOC) framework, which evaluates 32 signals including margin stability, revenue growth trajectory, leverage, and free cash flow generation, Suja Life, Inc. is rated at 3.4/10. This weak-tier score exhibits fundamental weaknesses that warrant careful scrutiny.

The gap between the most bullish and bearish model spans +35.2% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every SUJA valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across SUJA's 2 active models, average confidence is 7%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Suja Life, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Beverages - Non-Alcoholic Stocks Should You Also Analyze?

9 related Beverages - Non-Alcoholic stocks with 13-model coverage

BNKKBonk, Inc.QOC 4.9CCEPCoca-Cola Europacific Partners PLCQOC 9.1REEDReed's, Inc.QOC 5.2COKECoca-Cola Consolidated, Inc.QOC 9.1BRFHBarfresh Food Group, Inc.QOC 5.4KOThe Coca-Cola CompanyQOC 8.9CELHCelsius Holdings, Inc.QOC 8.8KDPKeurig Dr Pepper Inc.QOC 8.2JSDAJones Soda Co.QOC 5.6

Read investment analysis: BNKK · CCEP · REED · COKE · BRFH · KO · CELH · KDP · JSDA

Which Other Stocks Have a Similar Quality Score to SUJA?

7 companies across all industries closest to SUJA’s Quality of Company score of 3.4/10.

SINDSinda Ltd.QOC 3.4TRAXFirst Tracks Biotherapeutics, Inc.QOC 3.4CNXUConexeu Sciences Inc.QOC 3.4FTWPresidio Production CompanyQOC 3.4SCDAB-Scada, Inc.QOC 3.4CUENCuentas Inc.QOC 3.4NVDANVIDIA CorporationQOC 10.0

Read investment analysis: SIND · TRAX · CNXU · FTW · SCDA · CUEN · NVDA

What Else Do Investors Ask About Suja Life, Inc.’s Valuation?

What is Suja Life, Inc.'s intrinsic value in 2026?

CirclFi puts Suja Life, Inc. (SUJA)'s intrinsic value at $12.28 — the median of 2 independent model estimates as of 2026-08-27, ranging from $10.70 to $13.87. The Quality of Company score is 3.4/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is SUJA overvalued or undervalued right now?

At $9.00, 2 of 2 active models suggest SUJA may be undervalued, while 0 indicate potential overvaluation. The median of all 2 fair value estimates is $12.28, 36.5% above the current price of $9.00 — a consensus view that SUJA is undervalued. The assessment depends on which methodology best fits Suja Life, Inc.'s business model in Beverages - Non-Alcoholic.

What does a Quality of Company score of 3.4 mean for SUJA?

Suja Life, Inc.'s QOC of 3.4/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores below 5 flag potential fundamental weaknesses requiring careful analysis.

How many valuation models does CirclFi run on SUJA?

CirclFi analyzes SUJA with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 2 of 13 are active for this stock. Read the full methodology →

Is SUJA a value trap in 2026?

Suja Life, Inc.'s Value Trap score is 0/100 (SAFE). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap. Browse stocks by value-trap risk →

Cite this analysis — “According to CirclFi’s 2-model valuation engine, Suja Life, Inc. (SUJA) has a median fair value of $12.28 — 36.5% above the current price of $9.00 — as of 2026-08-27.” Source: circlfi.com/stock/SUJA/ · Methodology
Primary sources for this SUJA valuation
  • Financial statements: Suja Life, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0001934114) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for SUJA as of ; valuations recomputed .