Helen of Troy Limited (HELE) Fair Value 2026

HELE · Household & Personal Products ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

6.6 /10

32 fundamental signals · 8 models active

Value Trap Risk

LOW (28/100)

Quick Summary — As of 2026-08-28, Helen of Troy Limited (HELE) trades at $28.62, versus a $74.63 median fair value across its 8 active models — 160.8% above the current price. QOC: 6.6/10. Value Trap Risk: 28/100 (LOW). 8/13 models active. Within that set, the Bayesian DCF component alone returns $117.00.

Key Facts

Ticker
HELE
Price
$28.62
Quality Score
6.6/10
Value Trap Risk
28/100
Models Active
8/13
Last Updated
Strength: Bayesian DCF suggests +308.8% upside with 73% confidence
Risk: Limited model coverage (8/13) may reduce confidence

Is Helen of Troy Limited (HELE) Undervalued or Overvalued in 2026?

According to CirclFi’s 8-model valuation engine, Helen of Troy Limited (HELE) appears undervalued as of : the median of 8 independent fair value estimates is $74.63, 160.8% above the current price of $28.62. Estimates range from $39.77 to $117.00. HELE scores 6.6/10 on fundamental quality and 28/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.4% versus its own 13-model consensus, across 3,809 rated companies as of 2026-08-28. HELE’s +160.8% gap is wider than that market norm, and the Household & Personal Products sector median is -7.1%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Helen of Troy Limited Stock in 2026? →

What Fair Value Does Each Model Give HELE?

8 Intrinsic Value Models vs. Current Price ($28.62)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $117.00 +308.8%
Intrinsic · High Conviction
 $73.84 +158.0%
Ensemble · Medium Conviction
 $75.42 +163.5%
Intrinsic · High Conviction
 $39.77 +39.0%
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What Is HELE's Fair Value Range?

Spread across 8 independent models · $39.77 to $117.00

CirclFi's 8 active models place Helen of Troy Limited (HELE) between $39.77 and $117.00 per share, a spread of 103% of the median. The median of that range — $74.63 — is the fair value CirclFi publishes for HELE, against a current price of $28.62.

Low · ML-RIVHigh · Bayesian DCF
$39.77median $74.63$117.00
Where the range comes from
Most bearish modelML Residual Income$39.77
Most bullish modelBayesian DCF$117.00
Model agreement8 bullish · 0 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for HELE. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on HELE, not a CirclFi price target. How each model works →

What Is Helen of Troy Limited (HELE) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, Helen of Troy Limited's intrinsic value is estimated at a median fair value of $74.63. At a current market price of $28.62, 8 of 8 active valuation models identify upside potential, projecting a median implied return of +160.8%. Notably, Bayesian DCF sees the most upside at +308.8% (fair value: $117.00), while ML-RIV is the most conservative at +39.0% ($39.77). The spread between these extremes — +269.8% — reveals how different analytical frameworks can reach starkly different conclusions. Among models with highest confidence, Bayesian DCF, EPV lean bullish — adding weight to the bullish side of the thesis.

What Do the Models Say About HELE?

8 of 13 models are currently active for HELE. All 8 active models suggest the stock trades below fair value. Taken together, their median fair value for HELE is $74.63 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $117.00 on its own, implying +308.8% upside from the current price. See which stocks rank higher →

How Does HELE Rank in Household & Personal Products?

Among 35 Household & Personal Products stocks, HELE ranks #20 by Quality of Company score. CirclFi's QOC score of 6.6/10 evaluates 32 fundamental signals. A score of 6.6 indicates above-average quality.

The Household & Personal Products sector introduces analytical considerations specific to retail business businesses. For Helen of Troy Limited, metrics like e-commerce penetration rate provide important context that general-purpose valuation models may underweight.

Is HELE a Value Trap?

CirclFi's Value Trap algorithm assigns HELE a score of 28/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

8 of 13 models are active for Helen of Troy Limited. Moderate coverage provides meaningful perspective. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Deep Alpha Valuation Engine, Helen of Troy Limited scores 6.6 out of 10 on our 32-signal quality assessment, a solid rating that maintains reasonable quality metrics with some areas for improvement. The QOC score synthesizes profitability margins, revenue growth reliability, debt management, and capital allocation into a single metric designed to separate durable businesses from statistically cheap ones.

The gap between the most bullish and bearish model spans +269.8% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every HELE valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across HELE's 8 active models, average confidence is 51%. Moderate confidence indicates reasonable fit.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Helen of Troy Limited Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Household & Personal Products Stocks Should You Also Analyze?

10 related Household & Personal Products stocks with 13-model coverage

ELThe Estée Lauder Companies Inc.QOC 6.8MAGNMagnera CorporationQOC 6.6RAYRaytech Holding LimitedQOC 6.8DQWSDSwiss, Inc.QOC 6.2YSGYatsen Holding LimitedQOC 6.8NWLNewell Brands Inc.QOC 6.2PUREPURE Bioscience, Inc.QOC 5.4PGThe Procter & Gamble CompanyQOC 8.8SPBSpectrum Brands Holdings, Inc.QOC 7.7IPARInterparfums, Inc.QOC 9.3

Read investment analysis: EL · MAGN · RAY · DQWS · YSG · NWL · PURE · PG · SPB · IPAR

Which Other Stocks Have a Similar Quality Score to HELE?

7 companies across all industries closest to HELE’s Quality of Company score of 6.6/10.

ONTOnterris, Inc.QOC 6.6NEONeoGenomics, Inc.QOC 6.6BKVBKV CorporationQOC 6.6ODYSOdysight.ai Inc.QOC 6.6FOXFFox Factory Holding Corp.QOC 6.6BMTMBright Mountain Media, Inc.QOC 6.6NVDANVIDIA CorporationQOC 10.0

Read investment analysis: ONT · NEO · BKV · ODYS · FOXF · BMTM · NVDA

What Else Do Investors Ask About Helen of Troy Limited’s Valuation?

What is Helen of Troy Limited's intrinsic value in 2026?

CirclFi puts Helen of Troy Limited (HELE)'s intrinsic value at $74.63 — the median of 8 independent model estimates as of 2026-08-28, ranging from $39.77 to $117.00. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $117.00 on its own. The Quality of Company score is 6.6/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is HELE overvalued or undervalued right now?

At $28.62, 8 of 8 active models suggest HELE may be undervalued, while 0 indicate potential overvaluation. The median of all 8 fair value estimates is $74.63, 160.8% above the current price of $28.62 — a consensus view that HELE is undervalued. The assessment depends on which methodology best fits Helen of Troy Limited's business model in Household & Personal Products.

What does a Quality of Company score of 6.6 mean for HELE?

Helen of Troy Limited's QOC of 6.6/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores between 5-7 reflect moderate fundamentals with areas for improvement.

How many valuation models does CirclFi run on HELE?

CirclFi analyzes HELE with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 8 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on HELE?

Of the 8 models currently active on HELE, Bayesian DCF is the most bullish at $117.00 per share, and ML Residual Income is the most bearish at $39.77. CirclFi's published fair value for HELE is the median of that range, $74.63, not either extreme. The gap between the two ends equals 103% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is HELE a value trap in 2026?

Helen of Troy Limited's Value Trap score is 28/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 8-model valuation engine, Helen of Troy Limited (HELE) has a median fair value of $74.63 — 160.8% above the current price of $28.62 — as of 2026-08-28.” Source: circlfi.com/stock/HELE/ · Methodology
Primary sources for this HELE valuation
  • Financial statements: Helen of Troy Limited 10-K and 10-Q filings on SEC EDGAR (CIK 0000916789) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for HELE as of ; valuations recomputed .

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