The Procter & Gamble Company (PG) Fair Value 2026

PG · Household & Personal Products ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

8.8 /10

32 fundamental signals · 10 models active

Value Trap Risk

SAFE (0/100)

Quick Summary — As of 2026-08-27, The Procter & Gamble Company (PG) trades at $143.14, versus a $129.77 median fair value across its 10 active models — 9.3% below the current price. QOC: 8.8/10. Value Trap Risk: 0/100 (SAFE). 10/13 models active. Within that set, the Bayesian DCF component alone returns $137.94.

Key Facts

Ticker
PG
Price
$143.14
Quality Score
8.8/10
Value Trap Risk
0/100
Models Active
10/13
Last Updated
Strength: Quality Score of 8.8/10 indicates strong fundamentals
Risk: Majority of models suggest overvaluation

Is The Procter & Gamble Company (PG) Undervalued or Overvalued in 2026?

According to CirclFi’s 10-model valuation engine, The Procter & Gamble Company (PG) appears fairly valued as of : the median of 10 independent fair value estimates is $129.77, within 9.3% of the current price of $143.14. Estimates range from $58.47 to $206.46. PG scores 8.8/10 on fundamental quality and 0/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.7% versus its own 13-model consensus, across 3,801 rated companies as of 2026-08-27. PG’s -9.3% gap is narrower than that market norm, and the Household & Personal Products sector median is -6.5%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy The Procter & Gamble Company Stock in 2026? →

What Fair Value Does Each Model Give PG?

10 Intrinsic Value Models vs. Current Price ($143.14)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $137.94 -3.6%
Intrinsic · High Conviction
 $105.68 -26.2%
Ensemble · Medium Conviction
 $126.53 -11.6%
Intrinsic · High Conviction
 $58.47 -59.1%
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What Is PG's Fair Value Range?

Spread across 10 independent models · $58.47 to $206.46

CirclFi's 10 active models place The Procter & Gamble Company (PG) between $58.47 and $206.46 per share, a spread of 114% of the median. The median of that range — $129.77 — is the fair value CirclFi publishes for PG, against a current price of $143.14.

Low · EROICHigh · Regime Cross
$58.47median $129.77$206.46
Where the range comes from
Most bearish modelEROIC Spread$58.47
Most bullish modelRegime Cross-Sectional$206.46
Model agreement2 bullish · 6 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for PG. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on PG, not a CirclFi price target. How each model works →

What Is The Procter & Gamble Company (PG) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, the balance of valuation evidence tilts cautious on The Procter & Gamble Company at its current price of $143.14. The median intrinsic value is estimated at $129.77 (-9.3% vs price), with 6 models flagging overvaluation risk. Notably, Regime Cross sees the most upside at +44.2% (fair value: $206.46), while EROIC is the most conservative at -59.1% ($58.47). The spread between these extremes — +103.4% — reveals how different analytical frameworks can reach starkly different conclusions. Among models with highest confidence, Bayesian DCF, EPV, EROIC lean bearish — adding weight to the bearish side of the thesis.

What Do the Models Say About PG?

10 of 13 models are currently active for PG. Of these, 3 models suggest upside while 7 models suggest overvaluation. Taken together, their median fair value for PG is $129.77 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $137.94 on its own, implying -3.6% downside from the current price. See which stocks rank higher →

How Does PG Rank in Household & Personal Products?

Among 35 Household & Personal Products stocks, PG ranks #2 by Quality of Company score. CirclFi's QOC score of 8.8/10 evaluates 32 fundamental signals. A score of 8.8 places PG in the top tier.

As a retail business, The Procter & Gamble Company operates in a sector where gross margin expansion is a critical driver of valuation. Investors evaluating PG should weigh these sector-specific dynamics alongside our model-derived fair values.

Is PG a Value Trap?

CirclFi's Value Trap algorithm assigns PG a score of 0/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

10 of 13 models are active for The Procter & Gamble Company. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi 32-factor quality framework, The Procter & Gamble Company's fundamental quality profile registers 8.8/10. This robust score captures the company's profitability depth, growth consistency, balance sheet resilience, and shareholder return track record.

The gap between the most bullish and bearish model spans +103.4% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every PG valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across PG's 10 active models, average confidence is 62%. Moderate confidence indicates reasonable fit.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy The Procter & Gamble Company Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Household & Personal Products Stocks Should You Also Analyze?

9 related Household & Personal Products stocks with 13-model coverage

IPARInterparfums, Inc.QOC 9.3CLColgate-Palmolive CompanyQOC 8.4TANHTantech Holdings LtdQOC 1.4CHDChurch & Dwight Co., Inc.QOC 8.4DSYBig Tree Cloud Holdings LimitedQOC 2.4ACUAcme United CorporationQOC 8.3NUSNu Skin Enterprises, Inc.QOC 7.7ELThe Estée Lauder Companies Inc.QOC 6.8PUREPURE Bioscience, Inc.QOC 5.4

Read investment analysis: IPAR · CL · TANH · CHD · DSY · ACU · NUS · EL · PURE

Which Other Stocks Have a Similar Quality Score to PG?

7 companies across all industries closest to PG’s Quality of Company score of 8.8/10.

EACOEACO CorporationQOC 8.8COCOThe Vita Coco Company, Inc.QOC 8.8BLKBBlackbaud, Inc.QOC 8.8NEUNewMarket CorporationQOC 8.8CVSACovista Inc.QOC 8.8UALUnited Airlines Holdings, Inc.QOC 8.8NVDANVIDIA CorporationQOC 10.0

Read investment analysis: EACO · COCO · BLKB · NEU · CVSA · UAL · NVDA

What Else Do Investors Ask About The Procter & Gamble Company’s Valuation?

What is The Procter & Gamble Company's intrinsic value in 2026?

CirclFi puts The Procter & Gamble Company (PG)'s intrinsic value at $129.77 — the median of 10 independent model estimates as of 2026-08-27, ranging from $58.47 to $206.46. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $137.94 on its own. The Quality of Company score is 8.8/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is PG overvalued or undervalued right now?

At $143.14, 3 of 10 active models suggest PG may be undervalued, while 7 indicate potential overvaluation. The median of all 10 fair value estimates is $129.77, within 9.3% of the current price of $143.14 — a consensus view that PG is fairly valued. The assessment depends on which methodology best fits The Procter & Gamble Company's business model in Household & Personal Products.

What does a Quality of Company score of 8.8 mean for PG?

The Procter & Gamble Company's QOC of 8.8/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on PG?

CirclFi analyzes PG with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 10 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on PG?

Of the 10 models currently active on PG, Regime Cross-Sectional is the most bullish at $206.46 per share, and EROIC Spread is the most bearish at $58.47. CirclFi's published fair value for PG is the median of that range, $129.77, not either extreme. The gap between the two ends equals 114% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is PG a value trap in 2026?

The Procter & Gamble Company's Value Trap score is 0/100 (SAFE). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 10-model valuation engine, The Procter & Gamble Company (PG) has a median fair value of $129.77 — within 9.3% of the current price of $143.14 — as of 2026-08-27.” Source: circlfi.com/stock/PG/ · Methodology
Primary sources for this PG valuation
  • Financial statements: The Procter & Gamble Company 10-K and 10-Q filings on SEC EDGAR (CIK 0000080424) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for PG as of ; valuations recomputed .

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