What Is Procter & Gamble Company (The) (PG) Worth in 2026?
According to the CirclFi Deep Alpha Valuation Engine, Procter & Gamble Company (The)'s intrinsic value is estimated at $110.07, suggesting the stock is overvalued at its current price of $148.36. With 9 out of 12 models flagging downside (-25.8% average return), the market may be pricing in unsustainable growth. Notably, Regime Cross sees the most upside at +28.7% (fair value: $191.01), while EROIC is the most conservative at -71.1% ($42.88). The spread between these extremes — +99.8% — reveals how different analytical frameworks can reach starkly different conclusions. Among models with highest confidence, Bayesian DCF, EPV lean bearish — adding weight to the bearish side of the thesis.
What Do the Models Say About PG?
12 of 13 models are currently active for PG. Of these, 2 models suggest upside while 10 models suggest overvaluation. The Bayesian DCF estimates PG's intrinsic value at $91.73, implying -38.2% downside from the current price. See which stocks rank higher →
How Does PG Rank in Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics?
Among 7 Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics stocks, PG ranks #1 by Quality of Company score. CirclFi's QOC score of 10.0/10 evaluates 32 fundamental signals. A score of 10.0 places PG in the top tier.
Procter & Gamble Company (The) operates in a competitive landscape where fundamental quality metrics are key differentiators for long-term value creation.
Is PG a Value Trap?
The Value Trap algorithm is not active for PG. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →
Multi-Model Methodology
12 of 13 models are active for Procter & Gamble Company (The). Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →
According to the CirclFi 32-factor quality framework, Procter & Gamble Company (The)'s fundamental quality profile registers 10.0/10. This exceptional score captures the company's profitability depth, growth consistency, balance sheet resilience, and shareholder return track record.
The gap between the most bullish and bearish model spans +99.8% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →
Data Sources & Confidence
Every PG valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →
Across PG's 12 active models, average confidence is 56%. Moderate confidence indicates reasonable fit.
CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →