Newell Brands Inc. (NWL) Fair Value 2026

NWL · Household & Personal Products ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

6.2 /10

32 fundamental signals · 6 models active

Value Trap Risk

SAFE (16/100)

Quick Summary — As of 2026-08-27, Newell Brands Inc. (NWL) trades at $5.88, versus a $9.55 median fair value across its 6 active models — 62.3% above the current price. QOC: 6.2/10. Value Trap Risk: 16/100 (SAFE). 6/13 models active.

Key Facts

Ticker
NWL
Price
$5.88
Quality Score
6.2/10
Value Trap Risk
16/100
Models Active
6/13
Last Updated
Strength: CUCE Ensemble suggests +66.8% upside with 30% confidence
Risk: Limited model coverage (6/13) may reduce confidence

Is Newell Brands Inc. (NWL) Undervalued or Overvalued in 2026?

According to CirclFi’s 6-model valuation engine, Newell Brands Inc. (NWL) appears undervalued as of : the median of 6 independent fair value estimates is $9.55, 62.3% above the current price of $5.88. Estimates range from $8.66 to $16.74. NWL scores 6.2/10 on fundamental quality and 16/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.7% versus its own 13-model consensus, across 3,801 rated companies as of 2026-08-27. NWL’s +62.3% gap is wider than that market norm, and the Household & Personal Products sector median is -6.5%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Newell Brands Inc. Stock in 2026? →

What Fair Value Does Each Model Give NWL?

6 Intrinsic Value Models vs. Current Price ($5.88)

Core Models (Unlocked)
Model Fair Value Upside
Ensemble · Medium Conviction
 $9.81 +66.8%
Intrinsic · High Conviction
 $8.66 +47.3%
Intrinsic · High Conviction
 $8.87 +50.9%
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What Is NWL's Fair Value Range?

Spread across 6 independent models · $8.66 to $16.74

CirclFi's 6 active models place Newell Brands Inc. (NWL) between $8.66 and $16.74 per share, a spread of 85% of the median. The median of that range — $9.55 — is the fair value CirclFi publishes for NWL, against a current price of $5.88.

Low · EROICHigh · PWERM
$8.66median $9.55$16.74
Where the range comes from
Most bearish modelEROIC Spread$8.66
Most bullish modelPWERM$16.74
Model agreement6 bullish · 0 bearishmoderate

A band of this width is typical. The methods agree on direction but weight growth, reinvestment and risk differently, so treat the median as a centre of gravity rather than a precise target.

Every figure above is one model's standalone output on NWL, not a CirclFi price target. How each model works →

What Is Newell Brands Inc. (NWL) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, Newell Brands Inc.'s intrinsic value is estimated at a median fair value of $9.55. At a current market price of $5.88, 6 of 6 active valuation models identify upside potential, projecting a median implied return of +62.3%. Notably, PWERM sees the most upside at +184.8% (fair value: $16.74), while EROIC is the most conservative at +47.3% ($8.66). The spread between these extremes — +137.4% — reveals how different analytical frameworks can reach starkly different conclusions.

What Do the Models Say About NWL?

6 of 13 models are currently active for NWL. All 6 active models suggest the stock trades below fair value. Taken together, their median fair value for NWL is $9.55 — the figure CirclFi publishes as this stock's fair value. See which stocks rank higher →

How Does NWL Rank in Household & Personal Products?

Among 35 Household & Personal Products stocks, NWL ranks #23 by Quality of Company score. CirclFi's QOC score of 6.2/10 evaluates 32 fundamental signals. A score of 6.2 indicates above-average quality.

Within the Household & Personal Products space, Newell Brands Inc. competes in an environment where same-store sales growth (comps) often separates market leaders from laggards. Understanding these industry-specific dynamics is essential context for interpreting our model outputs.

Is NWL a Value Trap?

CirclFi's Value Trap algorithm assigns NWL a score of 16/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

6 of 13 models are active for Newell Brands Inc.. Moderate coverage provides meaningful perspective. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi 32-factor quality framework, Newell Brands Inc.'s fundamental quality profile registers 6.2/10. This respectable score captures the company's profitability depth, growth consistency, balance sheet resilience, and shareholder return track record.

The gap between the most bullish and bearish model spans +137.4% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every NWL valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across NWL's 6 active models, average confidence is 44%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Newell Brands Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Household & Personal Products Stocks Should You Also Analyze?

11 related Household & Personal Products stocks with 13-model coverage

DQWSDSwiss, Inc.QOC 6.2HNSTThe Honest Company, Inc.QOC 6.1MAGNMagnera CorporationQOC 6.6COTYCoty Inc.QOC 6.1HELEHelen of Troy LimitedQOC 6.6SKINSkinHealth Systems Inc.QOC 6.0SKVISkinvisible, Inc.QOC 4.4ACUAcme United CorporationQOC 8.3ODDOddity Tech Ltd.QOC 7.6IPARInterparfums, Inc.QOC 9.3PGThe Procter & Gamble CompanyQOC 8.8

Read investment analysis: DQWS · HNST · MAGN · COTY · HELE · SKIN · SKVI · ACU · ODD · IPAR · PG

Which Other Stocks Have a Similar Quality Score to NWL?

7 companies across all industries closest to NWL’s Quality of Company score of 6.2/10.

SSPThe E.W. Scripps CompanyQOC 6.2VYGRVoyager Therapeutics, Inc.QOC 6.2SYPRSypris Solutions, Inc.QOC 6.2VACMarriott Vacations Worldwide CorporationQOC 6.2TGENTecogen Inc.QOC 6.2CRVWCareView Communications, Inc.QOC 6.2NVDANVIDIA CorporationQOC 10.0

Read investment analysis: SSP · VYGR · SYPR · VAC · TGEN · CRVW · NVDA

What Else Do Investors Ask About Newell Brands Inc.’s Valuation?

What is Newell Brands Inc.'s intrinsic value in 2026?

CirclFi puts Newell Brands Inc. (NWL)'s intrinsic value at $9.55 — the median of 6 independent model estimates as of 2026-08-27, ranging from $8.66 to $16.74. The Quality of Company score is 6.2/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is NWL overvalued or undervalued right now?

At $5.88, 6 of 6 active models suggest NWL may be undervalued, while 0 indicate potential overvaluation. The median of all 6 fair value estimates is $9.55, 62.3% above the current price of $5.88 — a consensus view that NWL is undervalued. The assessment depends on which methodology best fits Newell Brands Inc.'s business model in Household & Personal Products.

What does a Quality of Company score of 6.2 mean for NWL?

Newell Brands Inc.'s QOC of 6.2/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores between 5-7 reflect moderate fundamentals with areas for improvement.

How many valuation models does CirclFi run on NWL?

CirclFi analyzes NWL with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 6 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on NWL?

Of the 6 models currently active on NWL, PWERM is the most bullish at $16.74 per share, and EROIC Spread is the most bearish at $8.66. CirclFi's published fair value for NWL is the median of that range, $9.55, not either extreme. The gap between the two ends equals 85% of the median — a normal spread for a company of this profile. Browse stocks by value-trap risk →

Is NWL a value trap in 2026?

Newell Brands Inc.'s Value Trap score is 16/100 (SAFE). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 6-model valuation engine, Newell Brands Inc. (NWL) has a median fair value of $9.55 — 62.3% above the current price of $5.88 — as of 2026-08-27.” Source: circlfi.com/stock/NWL/ · Methodology
Primary sources for this NWL valuation
  • Financial statements: Newell Brands Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0000814453) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for NWL as of ; valuations recomputed .

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