GrowGeneration Corp. (GRWG) Fair Value 2026

GRWG · Specialty Retail ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

6.2 /10

32 fundamental signals · 2 models active

Value Trap Risk

LOW (28/100)

Quick Summary — As of 2026-08-27, GrowGeneration Corp. (GRWG) trades at $1.66, versus a $1.53 median fair value across its 2 active models — 8.1% below the current price. QOC: 6.2/10. Value Trap Risk: 28/100 (LOW). 2/13 models active.

Key Facts

Ticker
GRWG
Price
$1.66
Quality Score
6.2/10
Value Trap Risk
28/100
Models Active
2/13
Last Updated
Strength: PWERM suggests +17.6% upside with 30% confidence
Risk: Limited model coverage (2/13) may reduce confidence

Is GrowGeneration Corp. (GRWG) Undervalued or Overvalued in 2026?

According to CirclFi’s 2-model valuation engine, GrowGeneration Corp. (GRWG) appears fairly valued as of : the median of 2 independent fair value estimates is $1.53, within 8.1% of the current price of $1.66. Estimates range from $1.10 to $1.95. GRWG scores 6.2/10 on fundamental quality and 28/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.7% versus its own 13-model consensus, across 3,801 rated companies as of 2026-08-27. GRWG’s -8.1% gap is narrower than that market norm, and the Specialty Retail sector median is -15.0%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy GrowGeneration Corp. Stock in 2026? →

What Fair Value Does Each Model Give GRWG?

2 Intrinsic Value Models vs. Current Price ($1.66)

Core Models (Unlocked)
Model Fair Value Upside
Asset-Based · High Conviction
 $1.10 -33.8%
Option-Based · Medium Conviction
 $1.95 +17.6%

All Models Active

All 2 models are displayed above.

What Is GrowGeneration Corp. (GRWG) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, GrowGeneration Corp. presents a highly debated valuation profile at its current price of $1.66. The median intrinsic value is estimated at $1.53 (-8.1% median upside), masking a wide model spread between the 1 bullish models and 1 bearish models. Model dispersion is worth noting: PWERM targets $1.95 (+17.6%), versus Dynamic NAV at $1.10 (-33.8%). This +51.4% range highlights the importance of multi-model analysis rather than relying on any single methodology.

What Do the Models Say About GRWG?

2 of 13 models are currently active for GRWG. Of these, 1 model suggests upside while 1 model suggests overvaluation. Taken together, their median fair value for GRWG is $1.53 — the figure CirclFi publishes as this stock's fair value. See which stocks rank higher →

How Does GRWG Rank in Specialty Retail?

Among 49 Specialty Retail stocks, GRWG ranks #30 by Quality of Company score. CirclFi's QOC score of 6.2/10 evaluates 32 fundamental signals. A score of 6.2 indicates above-average quality.

As a consumer-facing company, GrowGeneration Corp. operates in a sector where customer lifetime value (CLV) is a critical driver of valuation. Investors evaluating GRWG should weigh these sector-specific dynamics alongside our model-derived fair values.

Is GRWG a Value Trap?

CirclFi's Value Trap algorithm assigns GRWG a score of 28/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

2 of 13 models are active for GrowGeneration Corp.. Limited activation may indicate insufficient history. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi 32-factor quality framework, GrowGeneration Corp.'s fundamental quality profile registers 6.2/10. This respectable score captures the company's profitability depth, growth consistency, balance sheet resilience, and shareholder return track record.

The gap between the most bullish and bearish model spans +51.4% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every GRWG valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across GRWG's 2 active models, average confidence is 41%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy GrowGeneration Corp. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Specialty Retail Stocks Should You Also Analyze?

11 related Specialty Retail stocks with 13-model coverage

EVGOEVgo, Inc.QOC 6.2BQBoqii Holding LimitedQOC 5.9ONEWOneWater Marine Inc.QOC 6.3JBDIJBDI Holdings LimitedQOC 5.9SPWHSportsman's Warehouse Holdings, Inc.QOC 6.3HTLMHomesToLife Ltd.QOC 5.9QVCGQVC Group Inc.QOC 4.9FIVEFive Below, Inc.QOC 8.6EYENational Vision Holdings, Inc.QOC 7.8WSMWilliams-Sonoma, Inc.QOC 9.3ARHSArhaus, Inc.QOC 8.9

Read investment analysis: EVGO · BQ · ONEW · JBDI · SPWH · HTLM · QVCG · FIVE · EYE · WSM · ARHS

Which Other Stocks Have a Similar Quality Score to GRWG?

7 companies across all industries closest to GRWG’s Quality of Company score of 6.2/10.

JYDJayud Global Logistics LimitedQOC 6.2CODICompass DiversifiedQOC 6.2DXYNThe Dixie Group, Inc.QOC 6.2GETYGetty Images Holdings, Inc.QOC 6.2NSTSNSTS Bancorp, Inc.QOC 6.2WXMWF International LimitedQOC 6.2NVDANVIDIA CorporationQOC 10.0

Read investment analysis: JYD · CODI · DXYN · GETY · NSTS · WXM · NVDA

What Else Do Investors Ask About GrowGeneration Corp.’s Valuation?

What is GrowGeneration Corp.'s intrinsic value in 2026?

CirclFi puts GrowGeneration Corp. (GRWG)'s intrinsic value at $1.53 — the median of 2 independent model estimates as of 2026-08-27, ranging from $1.10 to $1.95. The Quality of Company score is 6.2/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is GRWG overvalued or undervalued right now?

At $1.66, 1 of 2 active models suggest GRWG may be undervalued, while 1 indicate potential overvaluation. The median of all 2 fair value estimates is $1.53, within 8.1% of the current price of $1.66 — a consensus view that GRWG is fairly valued. The assessment depends on which methodology best fits GrowGeneration Corp.'s business model in Specialty Retail.

What does a Quality of Company score of 6.2 mean for GRWG?

GrowGeneration Corp.'s QOC of 6.2/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores between 5-7 reflect moderate fundamentals with areas for improvement.

How many valuation models does CirclFi run on GRWG?

CirclFi analyzes GRWG with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 2 of 13 are active for this stock. Read the full methodology →

Is GRWG a value trap in 2026?

GrowGeneration Corp.'s Value Trap score is 28/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap. Browse stocks by value-trap risk →

Cite this analysis — “According to CirclFi’s 2-model valuation engine, GrowGeneration Corp. (GRWG) has a median fair value of $1.53 — within 8.1% of the current price of $1.66 — as of 2026-08-27.” Source: circlfi.com/stock/GRWG/ · Methodology
Primary sources for this GRWG valuation
  • Financial statements: GrowGeneration Corp. 10-K and 10-Q filings on SEC EDGAR (CIK 0001604868) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for GRWG as of ; valuations recomputed .