Williams-Sonoma, Inc. (WSM) Fair Value 2026

WSM · Specialty Retail ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

9.3 /10

32 fundamental signals · 9 models active

Value Trap Risk

SAFE (0/100)

Quick Summary — As of 2026-08-27, Williams-Sonoma, Inc. (WSM) trades at $238.40, versus a $140.19 median fair value across its 9 active models — 41.2% below the current price. QOC: 9.3/10. Value Trap Risk: 0/100 (SAFE). 9/13 models active. Within that set, the Bayesian DCF component alone returns $147.11.

Key Facts

Ticker
WSM
Price
$238.40
Quality Score
9.3/10
Value Trap Risk
0/100
Models Active
9/13
Last Updated
Strength: Quality Score of 9.3/10 indicates strong fundamentals
Risk: Majority of models suggest overvaluation

Is Williams-Sonoma, Inc. (WSM) Undervalued or Overvalued in 2026?

According to CirclFi’s 9-model valuation engine, Williams-Sonoma, Inc. (WSM) appears overvalued as of : the median of 9 independent fair value estimates is $140.19, 41.2% below the current price of $238.40. Estimates range from $55.65 to $199.77. WSM scores 9.3/10 on fundamental quality and 0/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.7% versus its own 13-model consensus, across 3,801 rated companies as of 2026-08-27. WSM’s -41.2% gap is wider than that market norm, and the Specialty Retail sector median is -15.0%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Williams-Sonoma, Inc. Stock in 2026? →

What Fair Value Does Each Model Give WSM?

9 Intrinsic Value Models vs. Current Price ($238.40)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $147.11 -38.3%
Intrinsic · High Conviction
 $88.66 -62.8%
Ensemble · Medium Conviction
 $133.30 -44.1%
Intrinsic · High Conviction
 $55.65 -76.7%
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What Is WSM's Fair Value Range?

Spread across 9 independent models · $55.65 to $199.77

CirclFi's 9 active models place Williams-Sonoma, Inc. (WSM) between $55.65 and $199.77 per share, a spread of 103% of the median. The median of that range — $140.19 — is the fair value CirclFi publishes for WSM, against a current price of $238.40.

Low · EROICHigh · Regime Cross
$55.65median $140.19$199.77
Where the range comes from
Most bearish modelEROIC Spread$55.65
Most bullish modelRegime Cross-Sectional$199.77
Model agreement0 bullish · 9 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for WSM. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on WSM, not a CirclFi price target. How each model works →

What Is Williams-Sonoma, Inc. (WSM) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, Williams-Sonoma, Inc.'s intrinsic value is estimated at $140.19, suggesting the stock is overvalued at its current price of $238.40. With 9 out of 9 models flagging downside (-41.2% vs price), the market may be pricing in unsustainable growth. Notably, Regime Cross sees the most upside at -16.2% (fair value: $199.77), while EROIC is the most conservative at -76.7% ($55.65). The spread between these extremes — +60.5% — reveals how different analytical frameworks can reach starkly different conclusions. Among models with highest confidence, EPV lean bearish — adding weight to the bearish side of the thesis.

What Do the Models Say About WSM?

9 of 13 models are currently active for WSM. All 9 active models suggest the stock trades above fair value. Taken together, their median fair value for WSM is $140.19 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $147.11 on its own, implying -38.3% downside from the current price. See which stocks rank higher →

How Does WSM Rank in Specialty Retail?

Among 49 Specialty Retail stocks, WSM ranks #1 by Quality of Company score. CirclFi's QOC score of 9.3/10 evaluates 32 fundamental signals. A score of 9.3 places WSM in the top tier.

As a retail business, Williams-Sonoma, Inc. operates in a sector where same-store sales growth (comps) is a critical driver of valuation. Investors evaluating WSM should weigh these sector-specific dynamics alongside our model-derived fair values.

Is WSM a Value Trap?

CirclFi's Value Trap algorithm assigns WSM a score of 0/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

9 of 13 models are active for Williams-Sonoma, Inc.. Moderate coverage provides meaningful perspective. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Quality of Company (QOC) framework, which evaluates 32 signals including margin stability, revenue growth trajectory, leverage, and free cash flow generation, Williams-Sonoma, Inc. is rated at 9.3/10. This elite-tier score ranks among the highest-quality businesses in our coverage universe.

The gap between the most bullish and bearish model spans +60.5% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every WSM valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across WSM's 9 active models, average confidence is 54%. Moderate confidence indicates reasonable fit.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Williams-Sonoma, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Specialty Retail Stocks Should You Also Analyze?

9 related Specialty Retail stocks with 13-model coverage

NPTTexxon Holding LimitedQOC 2.4ARHSArhaus, Inc.QOC 8.9TKLFTokyo Lifestyle Co., Ltd.QOC 2.6ULTAUlta Beauty, Inc.QOC 8.7ABLVAble View Global Inc.QOC 2.7MNSOMINISO Group Holding LimitedQOC 8.6BBWIBath & Body Works, Inc.QOC 8.1HZOMarineMax, Inc.QOC 6.8BARKBARK, Inc.QOC 5.5

Read investment analysis: NPT · ARHS · TKLF · ULTA · ABLV · MNSO · BBWI · HZO · BARK

Which Other Stocks Have a Similar Quality Score to WSM?

7 companies across all industries closest to WSM’s Quality of Company score of 9.3/10.

CBOECboe Global Markets, Inc.QOC 9.3ZTSZoetis Inc.QOC 9.3FSMFortuna Mining Corp.QOC 9.3ALRMAlarm.com Holdings, Inc.QOC 9.3ATENA10 Networks, Inc.QOC 9.3FSLRFirst Solar, Inc.QOC 9.3NVDANVIDIA CorporationQOC 10.0

Read investment analysis: CBOE · ZTS · FSM · ALRM · ATEN · FSLR · NVDA

What Else Do Investors Ask About Williams-Sonoma, Inc.’s Valuation?

What is Williams-Sonoma, Inc.'s intrinsic value in 2026?

CirclFi puts Williams-Sonoma, Inc. (WSM)'s intrinsic value at $140.19 — the median of 9 independent model estimates as of 2026-08-27, ranging from $55.65 to $199.77. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $147.11 on its own. The Quality of Company score is 9.3/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is WSM overvalued or undervalued right now?

At $238.40, 0 of 9 active models suggest WSM may be undervalued, while 9 indicate potential overvaluation. The median of all 9 fair value estimates is $140.19, 41.2% below the current price of $238.40 — a consensus view that WSM is overvalued. The assessment depends on which methodology best fits Williams-Sonoma, Inc.'s business model in Specialty Retail.

What does a Quality of Company score of 9.3 mean for WSM?

Williams-Sonoma, Inc.'s QOC of 9.3/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on WSM?

CirclFi analyzes WSM with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 9 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on WSM?

Of the 9 models currently active on WSM, Regime Cross-Sectional is the most bullish at $199.77 per share, and EROIC Spread is the most bearish at $55.65. CirclFi's published fair value for WSM is the median of that range, $140.19, not either extreme. The gap between the two ends equals 103% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is WSM a value trap in 2026?

Williams-Sonoma, Inc.'s Value Trap score is 0/100 (SAFE). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 9-model valuation engine, Williams-Sonoma, Inc. (WSM) has a median fair value of $140.19 — 41.2% below the current price of $238.40 — as of 2026-08-27.” Source: circlfi.com/stock/WSM/ · Methodology
Primary sources for this WSM valuation
  • Financial statements: Williams-Sonoma, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0000719955) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for WSM as of ; valuations recomputed .

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