Roku, Inc. (ROKU) Fair Value 2026

ROKU · Entertainment ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

8.4 /10

32 fundamental signals · 7 models active

Value Trap Risk

SAFE (12/100)

Quick Summary — As of 2026-08-31, Roku, Inc. (ROKU) trades at $156.93, versus a $34.41 median fair value across its 7 active models — 78.1% below the current price. QOC: 8.4/10. Value Trap Risk: 12/100 (SAFE). 7/13 models active. Within that set, the Bayesian DCF component alone returns $40.16.

Key Facts

Ticker
ROKU
Price
$156.93
Quality Score
8.4/10
Value Trap Risk
12/100
Models Active
7/13
Last Updated
Strength: Quality Score of 8.4/10 indicates strong fundamentals
Risk: Majority of models suggest overvaluation

Is Roku, Inc. (ROKU) Undervalued or Overvalued in 2026?

According to CirclFi’s 7-model valuation engine, Roku, Inc. (ROKU) appears overvalued as of : the median of 7 independent fair value estimates is $34.41, 78.1% below the current price of $156.93. Estimates range from $14.82 to $108.26. ROKU scores 8.4/10 on fundamental quality and 12/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.1% versus its own 13-model consensus, across 3,804 rated companies as of 2026-08-31. ROKU’s -78.1% gap is wider than that market norm, and the Entertainment sector median is -29.3%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Roku, Inc. Stock in 2026? →

What Fair Value Does Each Model Give ROKU?

7 Intrinsic Value Models vs. Current Price ($156.93)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $40.16 -74.4%
Ensemble · Low Conviction
 $34.41 -78.1%
Scenario · High Conviction
 $19.96 -87.3%
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What Is ROKU's Fair Value Range?

Spread across 7 independent models · $14.82 to $108.26

CirclFi's 7 active models place Roku, Inc. (ROKU) between $14.82 and $108.26 per share, a spread of 272% of the median. The median of that range — $34.41 — is the fair value CirclFi publishes for ROKU, against a current price of $156.93.

Low · Sentiment SOTPHigh · Regime Cross
$14.82median $34.41$108.26
Where the range comes from
Most bearish modelSentiment SOTP$14.82
Most bullish modelRegime Cross-Sectional$108.26
Model agreement0 bullish · 7 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for ROKU. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on ROKU, not a CirclFi price target. How each model works →

What Is Roku, Inc. (ROKU) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, Roku, Inc.'s intrinsic value is estimated at $34.41, suggesting the stock is overvalued at its current price of $156.93. With 7 out of 7 models flagging downside (-78.1% vs price), the market may be pricing in unsustainable growth. The most optimistic model, Regime Cross, places fair value at $108.26 (-31.0%), while Sentiment SOTP — the most conservative — estimates $14.82 (-90.6%). This +59.5% gap reflects genuine analytical uncertainty about Roku, Inc.'s intrinsic worth.

What Do the Models Say About ROKU?

7 of 13 models are currently active for ROKU. All 7 active models suggest the stock trades above fair value. Taken together, their median fair value for ROKU is $34.41 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $40.16 on its own, implying -74.4% downside from the current price. See which stocks rank higher →

How Does ROKU Rank in Entertainment?

Among 53 Entertainment stocks, ROKU ranks #5 by Quality of Company score. CirclFi's QOC score of 8.4/10 evaluates 32 fundamental signals. A score of 8.4 places ROKU in the top tier.

See all Most Undervalued Entertainment Stocks →

As a telecommunications sector, Roku, Inc. operates in a sector where EBITDA margin is a critical driver of valuation. Investors evaluating ROKU should weigh these sector-specific dynamics alongside our model-derived fair values.

Is ROKU a Value Trap?

CirclFi's Value Trap algorithm assigns ROKU a score of 12/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

7 of 13 models are active for Roku, Inc.. Moderate coverage provides meaningful perspective. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi 32-factor quality framework, Roku, Inc.'s fundamental quality profile registers 8.4/10. This robust score captures the company's profitability depth, growth consistency, balance sheet resilience, and shareholder return track record.

The gap between the most bullish and bearish model spans +59.5% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every ROKU valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across ROKU's 7 active models, average confidence is 42%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Roku, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Entertainment Stocks Should You Also Analyze?

10 related Entertainment stocks with 13-model coverage

FOXFox CorporationQOC 8.5NWSANews CorporationQOC 8.4FOXAFox CorporationQOC 8.5NWSNews CorporationQOC 8.4IMAXIMAX CorporationQOC 9.0LYVLive Nation Entertainment, Inc.QOC 8.2RSVRReservoir Media, Inc.QOC 7.4ANGXAngel Studios, Inc.QOC 5.9CRSFCrisp Momentum Inc.QOC 4.9NFLXNetflix, Inc.QOC 9.8

Read investment analysis: FOX · NWSA · FOXA · NWS · IMAX · LYV · RSVR · ANGX · CRSF · NFLX

Which Other Stocks Have a Similar Quality Score to ROKU?

7 companies across all industries closest to ROKU’s Quality of Company score of 8.4/10.

OPFIOppFi Inc.QOC 8.4MTDRMatador Resources CompanyQOC 8.4PBFSPioneer Bancorp, Inc.QOC 8.4MASMasco CorporationQOC 8.4CHDChurch & Dwight Co., Inc.QOC 8.4WMTWalmart Inc.QOC 8.4NVDANVIDIA CorporationQOC 10.0

Read investment analysis: OPFI · MTDR · PBFS · MAS · CHD · WMT · NVDA

Where Does ROKU Sit in CirclFi's Entertainment Rankings?

ROKU is ranked against every other Entertainment stock CirclFi covers in each of these screens.

See all Entertainment stocks ranked →

What Else Do Investors Ask About Roku, Inc.’s Valuation?

What is Roku, Inc.'s intrinsic value in 2026?

CirclFi puts Roku, Inc. (ROKU)'s intrinsic value at $34.41 — the median of 7 independent model estimates as of 2026-08-31, ranging from $14.82 to $108.26. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $40.16 on its own. The Quality of Company score is 8.4/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is ROKU overvalued or undervalued right now?

At $156.93, 0 of 7 active models suggest ROKU may be undervalued, while 7 indicate potential overvaluation. The median of all 7 fair value estimates is $34.41, 78.1% below the current price of $156.93 — a consensus view that ROKU is overvalued. The assessment depends on which methodology best fits Roku, Inc.'s business model in Entertainment.

What does a Quality of Company score of 8.4 mean for ROKU?

Roku, Inc.'s QOC of 8.4/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on ROKU?

CirclFi analyzes ROKU with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 7 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on ROKU?

Of the 7 models currently active on ROKU, Regime Cross-Sectional is the most bullish at $108.26 per share, and Sentiment SOTP is the most bearish at $14.82. CirclFi's published fair value for ROKU is the median of that range, $34.41, not either extreme. The gap between the two ends equals 272% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is ROKU a value trap in 2026?

Roku, Inc.'s Value Trap score is 12/100 (SAFE). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 7-model valuation engine, Roku, Inc. (ROKU) has a median fair value of $34.41 — 78.1% below the current price of $156.93 — as of 2026-08-31.” Source: circlfi.com/stock/ROKU/ · Methodology
Primary sources for this ROKU valuation
  • Financial statements: Roku, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0001428439) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for ROKU as of ; valuations recomputed .

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