36Kr Holdings Inc. (KRKR) Fair Value 2026

KRKR · Advertising Agencies ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

8.5 /10

32 fundamental signals · 8 models active

Value Trap Risk

LOW (29/100)

Quick Summary — As of 2026-08-28, 36Kr Holdings Inc. (KRKR) trades at $3.15, versus a $14.64 median fair value across its 8 active models — 364.8% above the current price. QOC: 8.5/10. Value Trap Risk: 29/100 (LOW). 8/13 models active. Within that set, the Bayesian DCF component alone returns $13.43.

Key Facts

Ticker
KRKR
Price
$3.15
Quality Score
8.5/10
Value Trap Risk
29/100
Models Active
8/13
Last Updated
Strength: CUCE Ensemble suggests +438.0% upside with 13% confidence
Risk: Limited model coverage (8/13) may reduce confidence

Is 36Kr Holdings Inc. (KRKR) Undervalued or Overvalued in 2026?

According to CirclFi’s 8-model valuation engine, 36Kr Holdings Inc. (KRKR) appears undervalued as of : the median of 8 independent fair value estimates is $14.64, 364.8% above the current price of $3.15. Estimates range from $4.41 to $16.95. KRKR scores 8.5/10 on fundamental quality and 29/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.4% versus its own 13-model consensus, across 3,809 rated companies as of 2026-08-28. KRKR’s +364.8% gap is wider than that market norm, and the Advertising Agencies sector median is +4.1%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy 36Kr Holdings Inc. Stock in 2026? →

What Fair Value Does Each Model Give KRKR?

8 Intrinsic Value Models vs. Current Price ($3.15)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $13.43 +326.2%
Ensemble · Low Conviction
 $16.95 +438.0%
Asset-Based · Medium Conviction
 $4.41 +39.9%
Intrinsic · Medium Conviction
 $16.40 +420.6%
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What Is KRKR's Fair Value Range?

Spread across 8 independent models · $4.41 to $16.95

CirclFi's 8 active models place 36Kr Holdings Inc. (KRKR) between $4.41 and $16.95 per share, a spread of 86% of the median. The median of that range — $14.64 — is the fair value CirclFi publishes for KRKR, against a current price of $3.15.

Low · Dynamic NAVHigh · CUCE
$4.41median $14.64$16.95
Where the range comes from
Most bearish modelDynamic NAV$4.41
Most bullish modelCUCE$16.95
Model agreement8 bullish · 0 bearishmoderate

A band of this width is typical. The methods agree on direction but weight growth, reinvestment and risk differently, so treat the median as a centre of gravity rather than a precise target.

Every figure above is one model's standalone output on KRKR, not a CirclFi price target. How each model works →

What Is 36Kr Holdings Inc. (KRKR) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, 36Kr Holdings Inc. is potentially undervalued at its current price of $3.15. Based on our 13-model framework, 36Kr Holdings Inc.'s intrinsic value is estimated at a median fair value of $14.64 — representing +364.8% implied upside — with 8 out of 8 active models confirming this thesis. Model dispersion is worth noting: CUCE targets $16.95 (+438.0%), versus Dynamic NAV at $4.41 (+39.9%). This +398.1% range highlights the importance of multi-model analysis rather than relying on any single methodology.

What Do the Models Say About KRKR?

8 of 13 models are currently active for KRKR. All 8 active models suggest the stock trades below fair value. Taken together, their median fair value for KRKR is $14.64 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $13.43 on its own, implying +326.2% upside from the current price. See which stocks rank higher →

How Does KRKR Rank in Advertising Agencies?

Among 48 Advertising Agencies stocks, KRKR ranks #6 by Quality of Company score. CirclFi's QOC score of 8.5/10 evaluates 32 fundamental signals. A score of 8.5 places KRKR in the top tier.

36Kr Holdings Inc. operates in a competitive landscape where fundamental quality metrics are key differentiators for long-term value creation.

Is KRKR a Value Trap?

CirclFi's Value Trap algorithm assigns KRKR a score of 29/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

8 of 13 models are active for 36Kr Holdings Inc.. Moderate coverage provides meaningful perspective. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Deep Alpha Valuation Engine, 36Kr Holdings Inc. scores 8.5 out of 10 on our 32-signal quality assessment, a strong rating that demonstrates strong fundamentals across the majority of our quality signals. The QOC score synthesizes profitability margins, revenue growth reliability, debt management, and capital allocation into a single metric designed to separate durable businesses from statistically cheap ones.

The gap between the most bullish and bearish model spans +398.1% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every KRKR valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across KRKR's 8 active models, average confidence is 34%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy 36Kr Holdings Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Advertising Agencies Stocks Should You Also Analyze?

11 related Advertising Agencies stocks with 13-model coverage

DVDoubleVerify Holdings, Inc.QOC 8.7CRTOCriteo S.A.QOC 8.5MGNIMagnite, Inc.QOC 8.8ZDZiff Davis, Inc.QOC 8.0TTDThe Trade Desk, Inc.QOC 8.8ACCSACCESS Newswire Inc.QOC 7.6EVCEntravision Communications CorporationQOC 6.7FLNTFluent, Inc.QOC 5.2DBMMDigital Brand Media & Marketing Group, Inc.QOC 4.1APPAppLovin CorporationQOC 9.5QNSTQuinStreet, Inc.QOC 9.0

Read investment analysis: DV · CRTO · MGNI · ZD · TTD · ACCS · EVC · FLNT · DBMM · APP · QNST

Which Other Stocks Have a Similar Quality Score to KRKR?

6 companies across all industries closest to KRKR’s Quality of Company score of 8.5/10.

NDAQNasdaq, Inc.QOC 8.5SKYWSkyWest, Inc.QOC 8.5BBWBuild-A-Bear Workshop, Inc.QOC 8.5IVDNInnovative Designs, Inc.QOC 8.5PRDOPerdoceo Education CorporationQOC 8.5NVDANVIDIA CorporationQOC 10.0

Read investment analysis: NDAQ · SKYW · BBW · IVDN · PRDO · NVDA

What Else Do Investors Ask About 36Kr Holdings Inc.’s Valuation?

What is 36Kr Holdings Inc.'s intrinsic value in 2026?

CirclFi puts 36Kr Holdings Inc. (KRKR)'s intrinsic value at $14.64 — the median of 8 independent model estimates as of 2026-08-28, ranging from $4.41 to $16.95. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $13.43 on its own. The Quality of Company score is 8.5/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is KRKR overvalued or undervalued right now?

At $3.15, 8 of 8 active models suggest KRKR may be undervalued, while 0 indicate potential overvaluation. The median of all 8 fair value estimates is $14.64, 364.8% above the current price of $3.15 — a consensus view that KRKR is undervalued. The assessment depends on which methodology best fits 36Kr Holdings Inc.'s business model in Advertising Agencies.

What does a Quality of Company score of 8.5 mean for KRKR?

36Kr Holdings Inc.'s QOC of 8.5/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on KRKR?

CirclFi analyzes KRKR with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 8 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on KRKR?

Of the 8 models currently active on KRKR, CUCE is the most bullish at $16.95 per share, and Dynamic NAV is the most bearish at $4.41. CirclFi's published fair value for KRKR is the median of that range, $14.64, not either extreme. The gap between the two ends equals 86% of the median — a normal spread for a company of this profile. Browse stocks by value-trap risk →

Is KRKR a value trap in 2026?

36Kr Holdings Inc.'s Value Trap score is 29/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 8-model valuation engine, 36Kr Holdings Inc. (KRKR) has a median fair value of $14.64 — 364.8% above the current price of $3.15 — as of 2026-08-28.” Source: circlfi.com/stock/KRKR/ · Methodology
Primary sources for this KRKR valuation
  • Financial statements: 36Kr Holdings Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0001779476) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for KRKR as of ; valuations recomputed .

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