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Should You Buy Ziff Davis, Inc. Stock in 2026?

By CirclFi Research Team · · Updated · 12/13 models active

According to the CirclFi Deep Alpha Valuation Engine, Ziff Davis, Inc. (ZD) scores a robust 8.0/10 on our 32-signal Quality of Company framework. At the current market price of $59.21 and a $2.0B market cap, our analysis maps this fundamental strength against 13 institutional-grade models to determine if a sufficient margin of safety exists.

The short answer: 10 of 12 CirclFi valuation models project upside for Ziff Davis, Inc. (ZD) at $59.21 — the model consensus leans bullish, with a Quality Score of 8.0/10 and Value-Trap risk of 13/100. The full bull case, bear case, and risk factors are below. Educational analysis, not financial advice.

Key Takeaways

  • 10 of 12 models see upside — majority bullish
  • Quality Score: 8.0/10 — Excellent — top-tier fundamentals
  • Value Trap Risk: 13/100 — Minimal — healthy fundamentals
  • Fair Value Range: $20.12 – $259.25 (1189% spread)

Bullish Models

10 / 12

Bearish Models

2 / 12

Quality Score

8.0 /10

Excellent — top-tier fundamentals

Value Trap Risk

13 /100
Minimal

Minimal — healthy fundamentals

Model Consensus

12 /13
Active Models

Avg. confidence: 50%

What Is the Investment Case for Ziff Davis, Inc. (ZD) in 2026?

What Is the Bull Case vs the Bear Case for Ziff Davis, Inc. (ZD)?

Bull case versus bear case for Ziff Davis, Inc. (ZD) at $59.21, derived from 12 active CirclFi valuation models on 2026-09-15.
Bull case — $259.25 target (+337.8%) Bear case — $20.12 target (-66.0%)
According to the CirclFi Quality of Company (QOC) framework, Ziff Davis, Inc.'s quality score of 8.0/10 demonstrates the operational excellence that historically correlates with long-term shareholder value creation. According to the CirclFi Deep Alpha Valuation Engine, the Dynamic NAV model sees the stock as overvalued with a fair value of $20.12 (-66.0%), suggesting that the market price embeds overly optimistic growth assumptions.
According to the CirclFi Deep Alpha Valuation Engine, the gap between the market price of $59.21 and the median fair value of $113.02 implies +90.9% upside potential. According to the CirclFi Deep Alpha Valuation Engine, the wide model spread of +403.9% reflects fundamental divergence on key assumptions (growth, cost of capital) depending on the methodology.
According to the CirclFi Deep Alpha Valuation Engine, the First Chicago model targets a fair value of $259.25 (+337.8%), anchoring the bull case with a methodology that evaluates base, bull, and bear scenarios simultaneously.

How Does ZD Compare to Its Advertising Agencies Peers?

CRTO Criteo S.A.
8.5
ACCS ACCESS Newswire Inc.
7.6
KRKR 36Kr Holdings Inc.
8.5
CHR Cheer Holding, Inc.
7.6
DV DoubleVerify Holding
8.7
IZEA IZEA Worldwide, Inc.
7.6
NCMI National CineMedia,
6.6
CNET ZW Data Action Techn
5.2

Valuation data pages: CRTO · ACCS · KRKR · CHR · DV · IZEA · NCMI · CNET · EDHL · APP · QNST

Which Other Stocks Score Like ZD on Quality?

Closest companies to ZD’s Quality of Company score of 8.0/10, across all industries.

  • IVR — Invesco Mortgage Capital Inc. (QOC 8.0) · analysis
  • IRT — Independence Realty Trust, Inc. (QOC 8.0) · analysis
  • SBH — Sally Beauty Holdings, Inc. (QOC 8.0) · analysis
  • CBAN — Colony Bankcorp, Inc. (QOC 8.0) · analysis
  • L — Loews Corporation (QOC 8.0) · analysis
  • LOMA — Loma Negra Compañía Industrial Argentina Sociedad Anónima (QOC 8.0) · analysis
  • NVDA — NVIDIA Corporation (QOC 10.0) · analysis

Why Do CirclFi’s 12 Models Disagree on ZD?

Spread

1189%

Fair Value Range

$20.12 – $259.25

A 1189% spread signals high uncertainty. The investment outcome depends heavily on which scenario plays out.

Most Bullish

First Chicago

$259.25 (+337.8%)

Most Bearish

Dynamic NAV

$20.12 (-66.0%)

What Are the Biggest Risks of Buying ZD Stock?

Model Disagreement

1189% spread signals high variance in projections.

Macro/Sector Risk

Advertising Agencies headwinds could affect earnings trajectory.

Model Limitations

Backward-looking models cannot predict disruptions.

Want the full 13-model breakdown?

See every fair value, confidence score, and value trap analysis.

View ZD Data Page →

So Is Ziff Davis, Inc. (ZD) Worth Buying in 2026?

The convergence of 8.0/10 quality, multi-model undervaluation (10/12 bullish, +90.9% median upside), and a median fair value of $113.02 vs. $59.21 current price makes Ziff Davis, Inc. one of the more compelling opportunities in our coverage. As always, our models provide a quantitative starting point — not a substitute for individual due diligence.

These are quantitative model outputs, not investment recommendations. Ziff Davis, Inc.'s future depends on factors — management execution, competitive dynamics, regulatory changes — that no algorithm can fully capture. See all 13 model estimates →

What Else Do Investors Ask About ZD Stock?

Should I buy ZD stock right now?

Based on CirclFi's multi-model analysis, 10 of 12 models see upside for ZD at $59.21. The majority of models suggest the stock trades below fair value, but investors should weigh this against the Quality Score of 8.0/10 and individual risk tolerance. This is not a buy recommendation — see our full disclaimer.

What are the biggest risks of investing in Ziff Davis, Inc.?

Key risks include: wide model disagreement (1189% spread), signaling high uncertainty; general market and sector-specific risks affecting Advertising Agencies companies. Always diversify and consult a financial advisor.

How does ZD compare to its competitors?

Among Advertising Agencies peers, ZD holds a Quality Score of 8.0/10. Comparable companies include CRTO (QOC 8.5), ACCS (QOC 7.6), KRKR (QOC 8.5). The relative ranking helps investors identify whether ZD offers better fundamental quality than alternatives in the same sector.

Is ZD a good long-term investment?

Long-term investment potential depends on fundamental quality and sustainable competitive advantages. ZD's Quality Score of 8.0/10 is encouraging for long-term holders, indicating consistent profitability, manageable debt, and healthy cash flows. Check our full data page for all 13 model estimates.

What price should I buy ZD at?

CirclFi does not provide target buy prices or price alerts. However, our 12 active models produce fair value estimates ranging from $20.12 to $259.25. At $59.21, the stock trades within the range of model estimates. Many value investors look for a 20-30% margin of safety below intrinsic value before buying.

Want the complete picture?

See all 13 model estimates, confidence scores, and the full valuation table for ZD.

View ZD Data Page Full Terminal — $39/mo

Disclaimer: This article is produced by the CirclFi Valuation Engine using quantitative models and is for educational and informational purposes only. It is not financial advice, a buy/sell recommendation, or a solicitation to trade securities. Past performance is not indicative of future results. All data sourced from SEC EDGAR, FRED, and GDELT. Consult a licensed financial advisor before making investment decisions. Full disclaimer →