Criteo S.A. (CRTO) Fair Value 2026

CRTO · Services-Advertising Agencies ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

8.8 /10

32 fundamental signals · 13 models active

Value Trap Risk

LOW (26/100)

Quick Summary — As of 2026-07-13, Criteo S.A. (CRTO) trades at $23.28, approximately 60% below CirclFi’s Bayesian DCF fair value of $58.49. QOC: 8.8/10. Value Trap Risk: 26/100 (LOW). 13/13 models active.

Key Facts

Ticker
CRTO
Price
$23.28
Quality Score
8.8/10
Value Trap Risk
26/100
Models Active
13/13
Last Updated
Strength: Bayesian DCF suggests +151.2% upside with 66% confidence
Risk: Limited model coverage (13/13) may reduce confidence

Valuation Matrix

13 Intrinsic Value Models vs. Current Price ($23.28)

Core Models (Unlocked)
Model Fair Value Upside
Bayesian DCF
High Conviction
$58.49 +151.2%
Earnings Power Value
High Conviction
$24.60 +5.7%
CUCE Ensemble
Low Conviction
$34.51 +48.2%
First Chicago
High Conviction
$21.28 -8.6%

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What Is Criteo S.A. (CRTO) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, our multi-model framework produces a cautiously optimistic read on Criteo S.A. at $23.28. With an estimated intrinsic value of $35.04 and 8 of 13 models pointing higher, the average implied return is +50.5%. The most optimistic model, Markov DDM, places fair value at $80.45 (+245.6%), while Dynamic NAV — the most conservative — estimates $10.52 (-54.8%). This +300.4% gap reflects genuine analytical uncertainty about Criteo S.A.'s intrinsic worth.

What Do the Models Say About CRTO?

13 of 13 models are currently active for CRTO. Of these, 9 models suggest upside while 4 models suggest overvaluation. The Bayesian DCF estimates CRTO's intrinsic value at $58.49, implying +151.2% upside from the current price. See which stocks rank higher →

How Does CRTO Rank in Services-Advertising Agencies?

Among 10 Services-Advertising Agencies stocks, CRTO ranks #2 by Quality of Company score. CirclFi's QOC score of 8.8/10 evaluates 32 fundamental signals. A score of 8.8 places CRTO in the top tier.

Criteo S.A. operates in a competitive landscape where fundamental quality metrics are key differentiators for long-term value creation.

Is CRTO a Value Trap?

CirclFi's Value Trap algorithm assigns CRTO a score of 26/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

13 of 13 models are active for Criteo S.A.. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Deep Alpha Valuation Engine, Criteo S.A. scores 8.8 out of 10 on our 32-signal quality assessment, a strong rating that demonstrates strong fundamentals across the majority of our quality signals. The QOC score synthesizes profitability margins, revenue growth reliability, debt management, and capital allocation into a single metric designed to separate durable businesses from statistically cheap ones.

The gap between the most bullish and bearish model spans +300.4% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every CRTO valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across CRTO's 13 active models, average confidence is 47%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Criteo S.A. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Services-Advertising Agencies Stocks Should You Also Analyze?

8 related Services-Advertising Agencies stocks with 13-model coverage

Read investment analysis: OMC · TJGC · SWAG · WPP · GRPN

Frequently Asked Questions About Criteo S.A.

What is Criteo S.A.'s intrinsic value in 2026?

Based on CirclFi's 13-model analysis, Criteo S.A. (CRTO) has multiple fair value estimates. The Bayesian DCF model runs 10,000 Monte Carlo simulations with jump-diffusion to estimate intrinsic value at $58.49. The Quality of Company score is 8.8/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is CRTO overvalued or undervalued right now?

At $23.28, 9 of 13 active models suggest CRTO may be undervalued, while 4 indicate potential overvaluation. The assessment depends on which methodology best fits Criteo S.A.'s business model in Services-Advertising Agencies.

What does a Quality of Company score of 8.8 mean for CRTO?

Criteo S.A.'s QOC of 8.8/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on CRTO?

CirclFi analyzes CRTO with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 13 of 13 are active for this stock. Read the full methodology →

Is CRTO a value trap in 2026?

Criteo S.A.'s Value Trap score is 26/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap. Browse stocks by value-trap risk →

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