FitLife Brands, Inc. (FTLF) Fair Value 2026

FTLF · Packaged Foods ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

8.2 /10

32 fundamental signals · 9 models active

Value Trap Risk

LOW (37/100)

Quick Summary — As of 2026-08-27, FitLife Brands, Inc. (FTLF) trades at $10.10, versus a $9.32 median fair value across its 9 active models — 7.7% below the current price. QOC: 8.2/10. Value Trap Risk: 37/100 (LOW). 9/13 models active. Within that set, the Bayesian DCF component alone returns $6.57.

Key Facts

Ticker
FTLF
Price
$10.10
Quality Score
8.2/10
Value Trap Risk
37/100
Models Active
9/13
Last Updated
Strength: First Chicago suggests +50.6% upside with 58% confidence
Risk: Majority of models suggest overvaluation

Is FitLife Brands, Inc. (FTLF) Undervalued or Overvalued in 2026?

According to CirclFi’s 9-model valuation engine, FitLife Brands, Inc. (FTLF) appears fairly valued as of : the median of 9 independent fair value estimates is $9.32, within 7.7% of the current price of $10.10. Estimates range from $5.49 to $20.57. FTLF scores 8.2/10 on fundamental quality and 37/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.7% versus its own 13-model consensus, across 3,801 rated companies as of 2026-08-27. FTLF’s -7.7% gap is narrower than that market norm, and the Packaged Foods sector median is -16.6%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy FitLife Brands, Inc. Stock in 2026? →

What Fair Value Does Each Model Give FTLF?

9 Intrinsic Value Models vs. Current Price ($10.10)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $6.57 -34.9%
Ensemble · Medium Conviction
 $9.32 -7.7%
Scenario · High Conviction
 $15.21 +50.6%
Intrinsic · High Conviction
 $5.49 -45.6%
Unlock the Full Matrix

Access 5 additional models including ML-RIV, Regime Cross-Sectional, and more.

$1.30 / day

Billed monthly ($39/mo) or annually ($299/yr)

Unlock All 9 Models →

Cancel anytime · No contracts · Instant access

What Is FTLF's Fair Value Range?

Spread across 9 independent models · $5.49 to $20.57

CirclFi's 9 active models place FitLife Brands, Inc. (FTLF) between $5.49 and $20.57 per share, a spread of 162% of the median. The median of that range — $9.32 — is the fair value CirclFi publishes for FTLF, against a current price of $10.10.

Low · EROICHigh · Regime Cross
$5.49median $9.32$20.57
Where the range comes from
Most bearish modelEROIC Spread$5.49
Most bullish modelRegime Cross-Sectional$20.57
Model agreement2 bullish · 5 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for FTLF. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on FTLF, not a CirclFi price target. How each model works →

What Is FitLife Brands, Inc. (FTLF) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, FitLife Brands, Inc.'s intrinsic value is estimated at a median fair value of $9.32. Trading at $10.10, the stock is approaching fair value or slight overvaluation (implied return of -7.7%), as 5 of 9 models suggest limited further upside. The most optimistic model, Regime Cross, places fair value at $20.57 (+103.7%), while EROIC — the most conservative — estimates $5.49 (-45.6%). This +149.3% gap reflects genuine analytical uncertainty about FitLife Brands, Inc.'s intrinsic worth.

What Do the Models Say About FTLF?

9 of 13 models are currently active for FTLF. Of these, 3 models suggest upside while 6 models suggest overvaluation. Taken together, their median fair value for FTLF is $9.32 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $6.57 on its own, implying -34.9% downside from the current price. See which stocks rank higher →

How Does FTLF Rank in Packaged Foods?

Among 81 Packaged Foods stocks, FTLF ranks #14 by Quality of Company score. CirclFi's QOC score of 8.2/10 evaluates 32 fundamental signals. A score of 8.2 places FTLF in the top tier.

See all Most Undervalued Packaged Foods Stocks →

FitLife Brands, Inc.'s positioning within the Packaged Foods segment means that gross margin expansion plays an outsized role in fundamental analysis. The sector's unique characteristics — including omnichannel integration — shape both the opportunity set and risk profile.

Is FTLF a Value Trap?

CirclFi's Value Trap algorithm assigns FTLF a score of 37/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

9 of 13 models are active for FitLife Brands, Inc.. Moderate coverage provides meaningful perspective. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Quality of Company (QOC) framework, FitLife Brands, Inc. earns a quality score of 8.2/10. This robust rating reflects the company's standing across 32 fundamental signals spanning profitability, growth consistency, balance sheet strength, and capital allocation efficiency.

The gap between the most bullish and bearish model spans +149.3% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every FTLF valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across FTLF's 9 active models, average confidence is 48%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy FitLife Brands, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Packaged Foods Stocks Should You Also Analyze?

11 related Packaged Foods stocks with 13-model coverage

NATRNature's Sunshine Products, Inc.QOC 8.2LFVNLifeVantage CorporationQOC 8.1BRBRBellRing Brands, Inc.QOC 8.3MKCMcCormick & Company, IncorporatedQOC 8.0FLOFlowers Foods, Inc.QOC 8.3SFDSmithfield Foods, Inc.QOC 7.9BRIDBridgford Foods CorporationQOC 6.4COOTAustralian Oilseeds Holdings LimitedQOC 5.4GLUCGlucose Health, Inc.QOC 3.7PPCPilgrim's Pride CorporationQOC 9.0JJSFJ&J Snack Foods Corp.QOC 8.9

Read investment analysis: NATR · LFVN · BRBR · MKC · FLO · SFD · BRID · COOT · GLUC · PPC · JJSF

Which Other Stocks Have a Similar Quality Score to FTLF?

7 companies across all industries closest to FTLF’s Quality of Company score of 8.2/10.

HFWAHeritage Financial CorporationQOC 8.2CCLCarnival Corporation Ltd.QOC 8.2AHRAmerican Healthcare REIT, Inc.QOC 8.2ATEXAnterix Inc.QOC 8.2PKBKParke Bancorp, Inc.QOC 8.2OXYOccidental Petroleum CorporationQOC 8.2NVDANVIDIA CorporationQOC 10.0

Read investment analysis: HFWA · CCL · AHR · ATEX · PKBK · OXY · NVDA

Where Does FTLF Sit in CirclFi's Packaged Foods Rankings?

FTLF is ranked against every other Packaged Foods stock CirclFi covers in each of these screens.

See all Packaged Foods stocks ranked →

What Else Do Investors Ask About FitLife Brands, Inc.’s Valuation?

What is FitLife Brands, Inc.'s intrinsic value in 2026?

CirclFi puts FitLife Brands, Inc. (FTLF)'s intrinsic value at $9.32 — the median of 9 independent model estimates as of 2026-08-27, ranging from $5.49 to $20.57. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $6.57 on its own. The Quality of Company score is 8.2/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is FTLF overvalued or undervalued right now?

At $10.10, 3 of 9 active models suggest FTLF may be undervalued, while 6 indicate potential overvaluation. The median of all 9 fair value estimates is $9.32, within 7.7% of the current price of $10.10 — a consensus view that FTLF is fairly valued. The assessment depends on which methodology best fits FitLife Brands, Inc.'s business model in Packaged Foods.

What does a Quality of Company score of 8.2 mean for FTLF?

FitLife Brands, Inc.'s QOC of 8.2/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on FTLF?

CirclFi analyzes FTLF with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 9 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on FTLF?

Of the 9 models currently active on FTLF, Regime Cross-Sectional is the most bullish at $20.57 per share, and EROIC Spread is the most bearish at $5.49. CirclFi's published fair value for FTLF is the median of that range, $9.32, not either extreme. The gap between the two ends equals 162% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is FTLF a value trap in 2026?

FitLife Brands, Inc.'s Value Trap score is 37/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 9-model valuation engine, FitLife Brands, Inc. (FTLF) has a median fair value of $9.32 — within 7.7% of the current price of $10.10 — as of 2026-08-27.” Source: circlfi.com/stock/FTLF/ · Methodology
Primary sources for this FTLF valuation
  • Financial statements: FitLife Brands, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0001374328) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for FTLF as of ; valuations recomputed .

You’ve done the research. Don’t stop at half the picture.

Stop collecting opinions. Let 9 mathematical frameworks give you clarity on FTLF.

Unlock All 9 Fair Values — $39/mo

Cancel anytime · Less than a cup of coffee · Instant access

5 models hidden for FTLF Unlock All 9 — $39/mo