Viant Technology Inc. (DSP) Fair Value 2026

DSP · Services-Computer Programming, Data Processing, Etc. ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

7.0 /10

32 fundamental signals · 13 models active

Value Trap Risk

LOW (36/100)

Quick Summary — As of 2026-07-14, Viant Technology Inc. (DSP) trades at $12.70, approximately 46% above CirclFi’s Bayesian DCF fair value of $8.67. QOC: 7.0/10. Value Trap Risk: 36/100 (LOW). 13/13 models active.

Key Facts

Ticker
DSP
Price
$12.70
Quality Score
7.0/10
Value Trap Risk
36/100
Models Active
13/13
Last Updated
Strength: 13 independent models provide multi-angle coverage
Risk: Majority of models suggest overvaluation

Valuation Matrix

13 Intrinsic Value Models vs. Current Price ($12.70)

Core Models (Unlocked)
Model Fair Value Upside
Bayesian DCF
High Conviction
 $8.67 -31.7%
Earnings Power Value
Medium Conviction
 $1.32 -89.6%
CUCE Ensemble
Low Conviction
 $4.69 -63.1%
First Chicago
High Conviction
 $3.00 -76.4%

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What Is Viant Technology Inc. (DSP) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, Viant Technology Inc.'s intrinsic value is estimated at $4.34, suggesting the stock is overvalued at its current price of $12.70. With 13 out of 13 models flagging downside (-65.8% average return), the market may be pricing in unsustainable growth. The most optimistic model, PWERM, places fair value at $9.79 (-22.9%), while Dynamic NAV — the most conservative — estimates $0.27 (-97.9%). This +75.0% gap reflects genuine analytical uncertainty about Viant Technology Inc.'s intrinsic worth.

What Do the Models Say About DSP?

13 of 13 models are currently active for DSP. All 13 active models suggest the stock trades above fair value. The Bayesian DCF estimates DSP's intrinsic value at $8.67, implying -31.7% downside from the current price. See which stocks rank higher →

How Does DSP Rank in Services-Computer Programming, Data Processing, Etc.?

Among 76 Services-Computer Programming, Data Processing, Etc. stocks, DSP ranks #31 by Quality of Company score. CirclFi's QOC score of 7.0/10 evaluates 32 fundamental signals. A score of 7.0 indicates above-average quality.

See all Most Undervalued Services-Computer Programming, Data Processing, Etc. Stocks →

Viant Technology Inc. operates in a competitive landscape where fundamental quality metrics are key differentiators for long-term value creation.

Is DSP a Value Trap?

CirclFi's Value Trap algorithm assigns DSP a score of 36/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

13 of 13 models are active for Viant Technology Inc.. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Quality of Company (QOC) framework, which evaluates 32 signals including margin stability, revenue growth trajectory, leverage, and free cash flow generation, Viant Technology Inc. is rated at 7.0/10. This solid-tier score maintains reasonable quality metrics with some areas for improvement.

The gap between the most bullish and bearish model spans +75.0% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every DSP valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across DSP's 13 active models, average confidence is 39%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Viant Technology Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Services-Computer Programming, Data Processing, Etc. Stocks Should You Also Analyze?

8 related Services-Computer Programming, Data Processing, Etc. stocks with 13-model coverage

APPApplovin CorporationQOC 10.0GOOGAlphabet Inc.QOC 10.0GOOGLAlphabet Inc.QOC 10.0TTDThe Trade Desk, Inc.QOC 10.0BZKANZHUN LIMITED - American DepoQOC 10.0BIDUBaidu, Inc.QOC 9.8FDSFactSet Research Systems Inc.QOC 9.8HSTMHealthStream, Inc.QOC 9.6

Read investment analysis: APP · GOOG · GOOGL · TTD · BZ

See all Services-Computer Programming, Data Processing, Etc. stocks ranked →

Frequently Asked Questions About Viant Technology Inc.

What is Viant Technology Inc.'s intrinsic value in 2026?

Based on CirclFi's 13-model analysis, Viant Technology Inc. (DSP) has multiple fair value estimates. The Bayesian DCF model runs 10,000 Monte Carlo simulations with jump-diffusion to estimate intrinsic value at $8.67. The Quality of Company score is 7.0/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is DSP overvalued or undervalued right now?

At $12.70, 0 of 13 active models suggest DSP may be undervalued, while 13 indicate potential overvaluation. The assessment depends on which methodology best fits Viant Technology Inc.'s business model in Services-Computer Programming, Data Processing, Etc..

What does a Quality of Company score of 7.0 mean for DSP?

Viant Technology Inc.'s QOC of 7.0/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on DSP?

CirclFi analyzes DSP with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 13 of 13 are active for this stock. Read the full methodology →

Is DSP a value trap in 2026?

Viant Technology Inc.'s Value Trap score is 36/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap. Browse stocks by value-trap risk →

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