Grove Collaborative Holdings, Inc. (GROV) Fair Value 2026

GROV · Household & Personal Products ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

4.7 /10

32 fundamental signals · 2 models active

Value Trap Risk

WARN (54/100)

Quick Summary — As of 2026-08-28, Grove Collaborative Holdings, Inc. (GROV) trades at $1.00, versus a $0.46 median fair value across its 2 active models — 53.5% below the current price. QOC: 4.7/10. Value Trap Risk: 54/100 (WARN). 2/13 models active.

Key Facts

Ticker
GROV
Price
$1.00
Quality Score
4.7/10
Value Trap Risk
54/100
Models Active
2/13
Last Updated
Strength: 2 independent models provide multi-angle coverage
Risk: Value Trap score of 54 suggests caution despite apparent undervaluation

Is Grove Collaborative Holdings, Inc. (GROV) Undervalued or Overvalued in 2026?

According to CirclFi’s 2-model valuation engine, Grove Collaborative Holdings, Inc. (GROV) appears overvalued as of : the median of 2 independent fair value estimates is $0.46, 53.5% below the current price of $1.00. Estimates range from $0.22 to $0.70. GROV scores 4.7/10 on fundamental quality and 54/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.4% versus its own 13-model consensus, across 3,809 rated companies as of 2026-08-28. GROV’s -53.5% gap is wider than that market norm, and the Household & Personal Products sector median is -7.1%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Grove Collaborative Holdings, Inc. Stock in 2026? →

What Fair Value Does Each Model Give GROV?

2 Intrinsic Value Models vs. Current Price ($1.00)

Core Models (Unlocked)
Model Fair Value Upside
Asset-Based · High Conviction
 $0.70 -29.5%
Option-Based · Medium Conviction
 $0.22 -77.5%

All Models Active

All 2 models are displayed above.

What Is Grove Collaborative Holdings, Inc. (GROV) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, Grove Collaborative Holdings, Inc.'s intrinsic value is estimated at $0.46. Trading at its current price of $1.00, the valuation engine raises significant caution: 2 of 2 models flag downside risk, projecting a median implied return of -53.5%. The most optimistic model, Dynamic NAV, places fair value at $0.70 (-29.5%), while PWERM — the most conservative — estimates $0.22 (-77.5%). This +48.1% gap reflects genuine analytical uncertainty about Grove Collaborative Holdings, Inc.'s intrinsic worth.

What Do the Models Say About GROV?

2 of 13 models are currently active for GROV. All 2 active models suggest the stock trades above fair value. Taken together, their median fair value for GROV is $0.46 — the figure CirclFi publishes as this stock's fair value. See which stocks rank higher →

How Does GROV Rank in Household & Personal Products?

Among 35 Household & Personal Products stocks, GROV ranks #30 by Quality of Company score. CirclFi's QOC score of 4.7/10 evaluates 32 fundamental signals. A score of 4.7 reflects mixed fundamentals.

The Household & Personal Products sector introduces analytical considerations specific to consumer businesses. For Grove Collaborative Holdings, Inc., metrics like inventory turnover provide important context that general-purpose valuation models may underweight.

Is GROV a Value Trap?

CirclFi's Value Trap algorithm assigns GROV a score of 54/100 (WARN). This is a warning signal. Additional research into recent 10-Q filings is recommended. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

2 of 13 models are active for Grove Collaborative Holdings, Inc.. Limited activation may indicate insufficient history. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Deep Alpha Valuation Engine, Grove Collaborative Holdings, Inc. scores 4.7 out of 10 on our 32-signal quality assessment, a moderate rating that shows mixed signals across our quality framework with notable weaknesses. The QOC score synthesizes profitability margins, revenue growth reliability, debt management, and capital allocation into a single metric designed to separate durable businesses from statistically cheap ones.

The gap between the most bullish and bearish model spans +48.1% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every GROV valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across GROV's 2 active models, average confidence is 46%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Grove Collaborative Holdings, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Household & Personal Products Stocks Should You Also Analyze?

11 related Household & Personal Products stocks with 13-model coverage

XAGELongevity Health Holdings, Inc.QOC 4.7SKVISkinvisible, Inc.QOC 4.4PUREPURE Bioscience, Inc.QOC 5.4ADTIAdapti, Inc.QOC 3.1WALDWaldencast plcQOC 5.7BYAHPark Ha Biological Technology Co., Ltd.QOC 2.7CLColgate-Palmolive CompanyQOC 8.4ULUnilever PLCQOC 7.6MAGNMagnera CorporationQOC 6.6IPARInterparfums, Inc.QOC 9.3PGThe Procter & Gamble CompanyQOC 8.8

Read investment analysis: XAGE · SKVI · PURE · ADTI · WALD · BYAH · CL · UL · MAGN · IPAR · PG

Which Other Stocks Have a Similar Quality Score to GROV?

7 companies across all industries closest to GROV’s Quality of Company score of 4.7/10.

GELSGelteq LimitedQOC 4.7PLNHPlanet 13 Holdings Inc.QOC 4.7HCWCHealthy Choice Wellness Corp.QOC 4.7TMQTrilogy Metals Inc.QOC 4.7BZFDBuzzFeed, Inc.QOC 4.7PAYPPayPay CorporationQOC 4.7NVDANVIDIA CorporationQOC 10.0

Read investment analysis: GELS · PLNH · HCWC · TMQ · BZFD · PAYP · NVDA

What Else Do Investors Ask About Grove Collaborative Holdings, Inc.’s Valuation?

What is Grove Collaborative Holdings, Inc.'s intrinsic value in 2026?

CirclFi puts Grove Collaborative Holdings, Inc. (GROV)'s intrinsic value at $0.46 — the median of 2 independent model estimates as of 2026-08-28, ranging from $0.22 to $0.70. The Quality of Company score is 4.7/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is GROV overvalued or undervalued right now?

At $1.00, 0 of 2 active models suggest GROV may be undervalued, while 2 indicate potential overvaluation. The median of all 2 fair value estimates is $0.46, 53.5% below the current price of $1.00 — a consensus view that GROV is overvalued. The assessment depends on which methodology best fits Grove Collaborative Holdings, Inc.'s business model in Household & Personal Products.

What does a Quality of Company score of 4.7 mean for GROV?

Grove Collaborative Holdings, Inc.'s QOC of 4.7/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores below 5 flag potential fundamental weaknesses requiring careful analysis.

How many valuation models does CirclFi run on GROV?

CirclFi analyzes GROV with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 2 of 13 are active for this stock. Read the full methodology →

Is GROV a value trap in 2026?

Grove Collaborative Holdings, Inc.'s Value Trap score is 54/100 (WARN). This elevated score suggests the stock may look undervalued but faces deteriorating fundamentals — declining margins, rising debt, or shrinking revenue could make the apparent discount deceptive. Browse our ranked stock lists to compare value-trap scores across industries. Browse stocks by value-trap risk →

Cite this analysis — “According to CirclFi’s 2-model valuation engine, Grove Collaborative Holdings, Inc. (GROV) has a median fair value of $0.46 — 53.5% below the current price of $1.00 — as of 2026-08-28.” Source: circlfi.com/stock/GROV/ · Methodology
Primary sources for this GROV valuation
  • Financial statements: Grove Collaborative Holdings, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0001841761) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for GROV as of ; valuations recomputed .