Rollins, Inc. (ROL) Fair Value 2026

ROL · Personal Services ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

8.9 /10

32 fundamental signals · 10 models active

Value Trap Risk

SAFE (18/100)

Quick Summary — As of 2026-10-07, Rollins, Inc. (ROL) trades at $30.35, versus a $21.94 median fair value across its 10 active models — 27.7% below the current price. QOC: 8.9/10. Value Trap Risk: 18/100 (SAFE). 10/13 models active. Within that set, the Bayesian DCF component alone returns $31.22.

Key Facts

Ticker
ROL
Price
$30.35
Quality Score
8.9/10
Value Trap Risk
18/100
Models Active
10/13
Last Updated
Strength: First Chicago suggests +7.7% upside with 66% confidence
Risk: Limited model coverage (10/13) may reduce confidence

Is Rollins, Inc. (ROL) Undervalued or Overvalued in 2026?

According to CirclFi’s 10-model valuation engine, Rollins, Inc. (ROL) appears overvalued as of : the median of 10 independent fair value estimates is $21.94, 27.7% below the current price of $30.35. Estimates range from $7.03 to $49.18. ROL scores 8.9/10 on fundamental quality and 18/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -20.1% versus its own 13-model consensus, across 3,777 rated companies as of 2026-10-07. ROL’s -27.7% gap is wider than that market norm. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Rollins, Inc. Stock in 2026? →

What Fair Value Does Each Model Give ROL?

10 Intrinsic Value Models vs. Current Price ($30.35)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $31.22 +2.9%
Intrinsic · High Conviction
 $12.55 -58.6%
Ensemble · Medium Conviction
 $22.74 -25.1%
Scenario · High Conviction
 $32.68 +7.7%
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What Is ROL's Fair Value Range?

Spread across 10 independent models · $7.03 to $49.18

CirclFi's 10 active models place Rollins, Inc. (ROL) between $7.03 and $49.18 per share, a spread of 192% of the median. The median of that range — $21.94 — is the fair value CirclFi publishes for ROL, against a current price of $30.35.

Low · EROICHigh · Markov DDM
$7.03median $21.94$49.18
Where the range comes from
Most bearish modelEROIC Spread$7.03
Most bullish modelMarkov DDM$49.18
Model agreement2 bullish · 7 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for ROL. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on ROL, not a CirclFi price target. How each model works →

What Is Rollins, Inc. (ROL) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, the balance of valuation evidence tilts cautious on Rollins, Inc. at its current price of $30.35. The median intrinsic value is estimated at $21.94 (-27.7% vs price), with 7 models flagging overvaluation risk. The most optimistic model, Markov DDM, places fair value at $49.18 (+62.0%), while EROIC — the most conservative — estimates $7.03 (-76.8%). This +138.9% gap reflects genuine analytical uncertainty about Rollins, Inc.'s intrinsic worth. Among models with highest confidence, Bayesian DCF, EPV, EROIC lean bearish — adding weight to the bearish side of the thesis.

What Do the Models Say About ROL?

10 of 13 models are currently active for ROL. Of these, 3 models suggest upside while 7 models suggest overvaluation. Taken together, their median fair value for ROL is $21.94 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $31.22 on its own, implying +2.9% upside from the current price. See which stocks rank higher →

How Does ROL Rank in Personal Services?

Among 15 Personal Services stocks, ROL ranks #2 by Quality of Company score. CirclFi's QOC score of 8.9/10 evaluates 32 fundamental signals. A score of 8.9 places ROL in the top tier.

Rollins, Inc. operates in a competitive landscape where fundamental quality metrics are key differentiators for long-term value creation.

Is ROL a Value Trap?

CirclFi's Value Trap algorithm assigns ROL a score of 18/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

10 of 13 models are active for Rollins, Inc.. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi 32-factor quality framework, Rollins, Inc.'s fundamental quality profile registers 8.9/10. This robust score captures the company's profitability depth, growth consistency, balance sheet resilience, and shareholder return track record.

The gap between the most bullish and bearish model spans +138.9% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every ROL valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across ROL's 10 active models, average confidence is 58%. Moderate confidence indicates reasonable fit.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Rollins, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Personal Services Stocks Should You Also Analyze?

8 related Personal Services stocks with 13-model coverage

FTDRFrontdoor, Inc.QOC 9.2CSVCarriage Services, Inc.QOC 8.8EJHE-Home Household Service Holdings LimitedQOC 1.5HRBH&R Block, Inc.QOC 8.5VGESVanguard Green Investment LimitedQOC 4.1BFAMBright Horizons Family Solutions Inc.QOC 8.3MRMMEDIROM Healthcare Technologies Inc.QOC 6.3TRNRInteractive Strength Inc.QOC 4.3

Read investment analysis: FTDR · CSV · EJH · HRB · VGES · BFAM · MRM · TRNR

Which Other Stocks Have a Similar Quality Score to ROL?

7 companies across all industries closest to ROL’s Quality of Company score of 8.9/10.

BRCBrady CorporationQOC 8.9BCPCBalchem CorporationQOC 8.9PRPermian Resources CorporationQOC 8.9SMSM Energy CompanyQOC 8.9ATRAptarGroup, Inc.QOC 8.9BBVABanco Bilbao Vizcaya Argentaria, S.A.QOC 8.9NVDANVIDIA CorporationQOC 10.0

Read investment analysis: BRC · BCPC · PR · SM · ATR · BBVA · NVDA

What Else Do Investors Ask About Rollins, Inc.’s Valuation?

What is Rollins, Inc.'s intrinsic value in 2026?

CirclFi puts Rollins, Inc. (ROL)'s intrinsic value at $21.94 — the median of 10 independent model estimates as of 2026-10-07, ranging from $7.03 to $49.18. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $31.22 on its own. The Quality of Company score is 8.9/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is ROL overvalued or undervalued right now?

At $30.35, 3 of 10 active models suggest ROL may be undervalued, while 7 indicate potential overvaluation. The median of all 10 fair value estimates is $21.94, 27.7% below the current price of $30.35 — a consensus view that ROL is overvalued. The assessment depends on which methodology best fits Rollins, Inc.'s business model in Personal Services.

What does a Quality of Company score of 8.9 mean for ROL?

Rollins, Inc.'s QOC of 8.9/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on ROL?

CirclFi analyzes ROL with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 10 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on ROL?

Of the 10 models currently active on ROL, Markov DDM is the most bullish at $49.18 per share, and EROIC Spread is the most bearish at $7.03. CirclFi's published fair value for ROL is the median of that range, $21.94, not either extreme. The gap between the two ends equals 192% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is ROL a value trap in 2026?

Rollins, Inc.'s Value Trap score is 18/100 (SAFE). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 10-model valuation engine, Rollins, Inc. (ROL) has a median fair value of $21.94 — 27.7% below the current price of $30.35 — as of 2026-10-07.” Source: circlfi.com/stock/ROL/ · Methodology
Primary sources for this ROL valuation
  • Financial statements: Rollins, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0000084839) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for ROL as of ; valuations recomputed .

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