MarketWise, Inc. (MKTW) Fair Value 2026

MKTW · Financial Data & Stock Exchanges ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

7.8 /10

32 fundamental signals · 2 models active

Value Trap Risk

LOW (29/100)

Quick Summary — As of 2026-08-27, MarketWise, Inc. (MKTW) trades at $17.82, versus a $45.41 median fair value across its 2 active models — 154.9% above the current price. QOC: 7.8/10. Value Trap Risk: 29/100 (LOW). 2/13 models active.

Key Facts

Ticker
MKTW
Price
$17.82
Quality Score
7.8/10
Value Trap Risk
29/100
Models Active
2/13
Last Updated
Strength: Regime Cross-Sectional suggests +306.6% upside with 45% confidence
Risk: Limited model coverage (2/13) may reduce confidence

Is MarketWise, Inc. (MKTW) Undervalued or Overvalued in 2026?

According to CirclFi’s 2-model valuation engine, MarketWise, Inc. (MKTW) appears undervalued as of : the median of 2 independent fair value estimates is $45.41, 154.9% above the current price of $17.82. Estimates range from $18.37 to $72.46. MKTW scores 7.8/10 on fundamental quality and 29/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.7% versus its own 13-model consensus, across 3,801 rated companies as of 2026-08-27. MKTW’s +154.9% gap is wider than that market norm. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy MarketWise, Inc. Stock in 2026? →

What Fair Value Does Each Model Give MKTW?

2 Intrinsic Value Models vs. Current Price ($17.82)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $18.37 +3.1%
Relative · Medium Conviction
 $72.46 +306.6%

All Models Active

All 2 models are displayed above.

What Is MarketWise, Inc. (MKTW) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, MarketWise, Inc. presents a highly debated valuation profile at its current price of $17.82. The median intrinsic value is estimated at $45.41 (+154.9% median upside), masking a wide model spread between the 1 bullish models and 0 bearish models. Model dispersion is worth noting: Regime Cross targets $72.46 (+306.6%), versus Markov DDM at $18.37 (+3.1%). This +303.6% range highlights the importance of multi-model analysis rather than relying on any single methodology.

What Do the Models Say About MKTW?

2 of 13 models are currently active for MKTW. All 2 active models suggest the stock trades below fair value. Taken together, their median fair value for MKTW is $45.41 — the figure CirclFi publishes as this stock's fair value. See which stocks rank higher →

How Does MKTW Rank in Financial Data & Stock Exchanges?

Among 17 Financial Data & Stock Exchanges stocks, MKTW ranks #12 by Quality of Company score. CirclFi's QOC score of 7.8/10 evaluates 32 fundamental signals. A score of 7.8 indicates above-average quality.

Within the Financial Data & Stock Exchanges space, MarketWise, Inc. competes in an environment where return on tangible equity often separates market leaders from laggards. Understanding these industry-specific dynamics is essential context for interpreting our model outputs.

Is MKTW a Value Trap?

CirclFi's Value Trap algorithm assigns MKTW a score of 29/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

2 of 13 models are active for MarketWise, Inc.. Limited activation may indicate insufficient history. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Quality of Company (QOC) framework, which evaluates 32 signals including margin stability, revenue growth trajectory, leverage, and free cash flow generation, MarketWise, Inc. is rated at 7.8/10. This strong-tier score demonstrates strong fundamentals across the majority of our quality signals.

The gap between the most bullish and bearish model spans +303.6% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every MKTW valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across MKTW's 2 active models, average confidence is 51%. Moderate confidence indicates reasonable fit.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy MarketWise, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Financial Data & Stock Exchanges Stocks Should You Also Analyze?

11 related Financial Data & Stock Exchanges stocks with 13-model coverage

TRUTransUnionQOC 7.8VALUValue Line, Inc.QOC 7.8ICEIntercontinental Exchange, Inc.QOC 8.1QMCIQuoteMedia, Inc.QOC 6.2NDAQNasdaq, Inc.QOC 8.5DTCXDatacentrex, Inc.QOC 5.0NTRXEntrex Carbon Market, IncQOC 3.7CMECME Group Inc.QOC 8.9MSCIMSCI Inc.QOC 8.6CBOECboe Global Markets, Inc.QOC 9.3FDSFactSet Research Systems Inc.QOC 9.0

Read investment analysis: TRU · VALU · ICE · QMCI · NDAQ · DTCX · NTRX · CME · MSCI · CBOE · FDS

Which Other Stocks Have a Similar Quality Score to MKTW?

6 companies across all industries closest to MKTW’s Quality of Company score of 7.8/10.

MARMarriott International, Inc.QOC 7.8BORRBorr Drilling LimitedQOC 7.8DOOBRP Inc.QOC 7.8GPIGroup 1 Automotive, Inc.QOC 7.8MFCManulife Financial CorporationQOC 7.8NVDANVIDIA CorporationQOC 10.0

Read investment analysis: MAR · BORR · DOO · GPI · MFC · NVDA

What Else Do Investors Ask About MarketWise, Inc.’s Valuation?

What is MarketWise, Inc.'s intrinsic value in 2026?

CirclFi puts MarketWise, Inc. (MKTW)'s intrinsic value at $45.41 — the median of 2 independent model estimates as of 2026-08-27, ranging from $18.37 to $72.46. The Quality of Company score is 7.8/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is MKTW overvalued or undervalued right now?

At $17.82, 2 of 2 active models suggest MKTW may be undervalued, while 0 indicate potential overvaluation. The median of all 2 fair value estimates is $45.41, 154.9% above the current price of $17.82 — a consensus view that MKTW is undervalued. The assessment depends on which methodology best fits MarketWise, Inc.'s business model in Financial Data & Stock Exchanges.

What does a Quality of Company score of 7.8 mean for MKTW?

MarketWise, Inc.'s QOC of 7.8/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on MKTW?

CirclFi analyzes MKTW with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 2 of 13 are active for this stock. Read the full methodology →

Is MKTW a value trap in 2026?

MarketWise, Inc.'s Value Trap score is 29/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap. Browse stocks by value-trap risk →

Cite this analysis — “According to CirclFi’s 2-model valuation engine, MarketWise, Inc. (MKTW) has a median fair value of $45.41 — 154.9% above the current price of $17.82 — as of 2026-08-27.” Source: circlfi.com/stock/MKTW/ · Methodology
Primary sources for this MKTW valuation
  • Financial statements: MarketWise, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0001805651) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for MKTW as of ; valuations recomputed .