Zeta Global Holdings Corp. (ZETA) Fair Value 2026

ZETA · Software - Infrastructure ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

7.1 /10

32 fundamental signals · 8 models active

Value Trap Risk

LOW (38/100)

Quick Summary — As of 2026-08-28, Zeta Global Holdings Corp. (ZETA) trades at $30.54, versus a $7.77 median fair value across its 8 active models — 74.6% below the current price. QOC: 7.1/10. Value Trap Risk: 38/100 (LOW). 8/13 models active. Within that set, the Bayesian DCF component alone returns $11.96.

Key Facts

Ticker
ZETA
Price
$30.54
Quality Score
7.1/10
Value Trap Risk
38/100
Models Active
8/13
Last Updated
Strength: 8 independent models provide multi-angle coverage
Risk: Majority of models suggest overvaluation

Is Zeta Global Holdings Corp. (ZETA) Undervalued or Overvalued in 2026?

According to CirclFi’s 8-model valuation engine, Zeta Global Holdings Corp. (ZETA) appears overvalued as of : the median of 8 independent fair value estimates is $7.77, 74.6% below the current price of $30.54. Estimates range from $3.19 to $32.69. ZETA scores 7.1/10 on fundamental quality and 38/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.4% versus its own 13-model consensus, across 3,809 rated companies as of 2026-08-28. ZETA’s -74.6% gap is wider than that market norm, and the Software - Infrastructure sector median is -23.2%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Zeta Global Holdings Corp. Stock in 2026? →

What Fair Value Does Each Model Give ZETA?

8 Intrinsic Value Models vs. Current Price ($30.54)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $11.96 -60.8%
Ensemble · Low Conviction
 $8.52 -72.1%
Scenario · High Conviction
 $7.02 -77.0%
Intrinsic · High Conviction
 $6.24 -79.6%
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What Is ZETA's Fair Value Range?

Spread across 8 independent models · $3.19 to $32.69

CirclFi's 8 active models place Zeta Global Holdings Corp. (ZETA) between $3.19 and $32.69 per share, a spread of 380% of the median. The median of that range — $7.77 — is the fair value CirclFi publishes for ZETA, against a current price of $30.54.

Low · EROICHigh · Regime Cross
$3.19median $7.77$32.69
Where the range comes from
Most bearish modelEROIC Spread$3.19
Most bullish modelRegime Cross-Sectional$32.69
Model agreement1 bullish · 7 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for ZETA. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on ZETA, not a CirclFi price target. How each model works →

What Is Zeta Global Holdings Corp. (ZETA) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, Zeta Global Holdings Corp.'s intrinsic value is estimated at $7.77. Trading at its current price of $30.54, the valuation engine raises significant caution: 7 of 8 models flag downside risk, projecting a median implied return of -74.6%. Model dispersion is worth noting: Regime Cross targets $32.69 (+7.0%), versus EROIC at $3.19 (-89.6%). This +96.6% range highlights the importance of multi-model analysis rather than relying on any single methodology. Among models with highest confidence, Bayesian DCF lean bearish — adding weight to the bearish side of the thesis.

What Do the Models Say About ZETA?

8 of 13 models are currently active for ZETA. Of these, 1 model suggests upside while 7 models suggest overvaluation. Taken together, their median fair value for ZETA is $7.77 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $11.96 on its own, implying -60.8% downside from the current price. See which stocks rank higher →

How Does ZETA Rank in Software - Infrastructure?

Among 189 Software - Infrastructure stocks, ZETA ranks #71 by Quality of Company score. CirclFi's QOC score of 7.1/10 evaluates 32 fundamental signals. A score of 7.1 indicates above-average quality.

See all Most Undervalued Software - Infrastructure Stocks →

Zeta Global Holdings Corp.'s positioning within the Software - Infrastructure segment means that free cash flow margin plays an outsized role in fundamental analysis. The sector's unique characteristics — including total addressable market (TAM) expansion — shape both the opportunity set and risk profile.

Is ZETA a Value Trap?

CirclFi's Value Trap algorithm assigns ZETA a score of 38/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

8 of 13 models are active for Zeta Global Holdings Corp.. Moderate coverage provides meaningful perspective. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Quality of Company (QOC) framework, Zeta Global Holdings Corp. earns a quality score of 7.1/10. This respectable rating reflects the company's standing across 32 fundamental signals spanning profitability, growth consistency, balance sheet strength, and capital allocation efficiency.

The gap between the most bullish and bearish model spans +96.6% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every ZETA valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across ZETA's 8 active models, average confidence is 45%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Zeta Global Holdings Corp. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Software - Infrastructure Stocks Should You Also Analyze?

11 related Software - Infrastructure stocks with 13-model coverage

IOTSamsara Inc.QOC 7.1SSentinelOne, Inc.QOC 7.1USIOUsio, Inc.QOC 7.2BLZEBackblaze, Inc.QOC 7.0FATNFatPipe, Inc.QOC 7.2SABRSabre CorporationQOC 6.9AUIDauthID Inc.QOC 5.5BRUNBoost Run, Inc.QOC 3.8TUYATuya Inc.QOC 8.7FTNTFortinet, Inc.QOC 9.7QLYSQualys, Inc.QOC 9.7

Read investment analysis: IOT · S · USIO · BLZE · FATN · SABR · AUID · BRUN · TUYA · FTNT · QLYS

Which Other Stocks Have a Similar Quality Score to ZETA?

7 companies across all industries closest to ZETA’s Quality of Company score of 7.1/10.

RPCRidgepost Capital, IncQOC 7.1RTORentokil Initial plcQOC 7.1ICGIntchains Group LimitedQOC 7.1LNSRLENSAR, Inc.QOC 7.1URGNUroGen Pharma Ltd.QOC 7.1AINAlbany International Corp.QOC 7.1NVDANVIDIA CorporationQOC 10.0

Read investment analysis: RPC · RTO · ICG · LNSR · URGN · AIN · NVDA

Where Does ZETA Sit in CirclFi's Software - Infrastructure Rankings?

ZETA is ranked against every other Software - Infrastructure stock CirclFi covers in each of these screens.

See all Software - Infrastructure stocks ranked →

What Else Do Investors Ask About Zeta Global Holdings Corp.’s Valuation?

What is Zeta Global Holdings Corp.'s intrinsic value in 2026?

CirclFi puts Zeta Global Holdings Corp. (ZETA)'s intrinsic value at $7.77 — the median of 8 independent model estimates as of 2026-08-28, ranging from $3.19 to $32.69. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $11.96 on its own. The Quality of Company score is 7.1/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is ZETA overvalued or undervalued right now?

At $30.54, 1 of 8 active models suggest ZETA may be undervalued, while 7 indicate potential overvaluation. The median of all 8 fair value estimates is $7.77, 74.6% below the current price of $30.54 — a consensus view that ZETA is overvalued. The assessment depends on which methodology best fits Zeta Global Holdings Corp.'s business model in Software - Infrastructure.

What does a Quality of Company score of 7.1 mean for ZETA?

Zeta Global Holdings Corp.'s QOC of 7.1/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on ZETA?

CirclFi analyzes ZETA with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 8 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on ZETA?

Of the 8 models currently active on ZETA, Regime Cross-Sectional is the most bullish at $32.69 per share, and EROIC Spread is the most bearish at $3.19. CirclFi's published fair value for ZETA is the median of that range, $7.77, not either extreme. The gap between the two ends equals 380% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is ZETA a value trap in 2026?

Zeta Global Holdings Corp.'s Value Trap score is 38/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 8-model valuation engine, Zeta Global Holdings Corp. (ZETA) has a median fair value of $7.77 — 74.6% below the current price of $30.54 — as of 2026-08-28.” Source: circlfi.com/stock/ZETA/ · Methodology
Primary sources for this ZETA valuation
  • Financial statements: Zeta Global Holdings Corp. 10-K and 10-Q filings on SEC EDGAR (CIK 0001851003) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for ZETA as of ; valuations recomputed .

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