StubHub Holdings, Inc. (STUB) Fair Value 2026

STUB · Internet Content & Information ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

5.9 /10

32 fundamental signals · 6 models active

Value Trap Risk

LOW (33/100)

Quick Summary — As of 2026-08-28, StubHub Holdings, Inc. (STUB) trades at $6.55, versus a $9.50 median fair value across its 6 active models — 45.1% above the current price. QOC: 5.9/10. Value Trap Risk: 33/100 (LOW). 6/13 models active. Within that set, the Bayesian DCF component alone returns $5.62.

Key Facts

Ticker
STUB
Price
$6.55
Quality Score
5.9/10
Value Trap Risk
33/100
Models Active
6/13
Last Updated
Strength: RCMH-DCF suggests +96.4% upside with 49% confidence
Risk: Limited model coverage (6/13) may reduce confidence

Is StubHub Holdings, Inc. (STUB) Undervalued or Overvalued in 2026?

According to CirclFi’s 6-model valuation engine, StubHub Holdings, Inc. (STUB) appears undervalued as of : the median of 6 independent fair value estimates is $9.50, 45.1% above the current price of $6.55. Estimates range from $5.62 to $12.87. STUB scores 5.9/10 on fundamental quality and 33/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.4% versus its own 13-model consensus, across 3,809 rated companies as of 2026-08-28. STUB’s +45.1% gap is wider than that market norm, and the Internet Content & Information sector median is -13.2%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy StubHub Holdings, Inc. Stock in 2026? →

What Fair Value Does Each Model Give STUB?

6 Intrinsic Value Models vs. Current Price ($6.55)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $5.62 -14.2%
Ensemble · Low Conviction
 $9.37 +43.0%
Intrinsic · Medium Conviction
 $12.87 +96.4%
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What Is STUB's Fair Value Range?

Spread across 6 independent models · $5.62 to $12.87

CirclFi's 6 active models place StubHub Holdings, Inc. (STUB) between $5.62 and $12.87 per share, a spread of 76% of the median. The median of that range — $9.50 — is the fair value CirclFi publishes for STUB, against a current price of $6.55.

Low · Bayesian DCFHigh · RCMH-DCF
$5.62median $9.50$12.87
Where the range comes from
Most bearish modelBayesian DCF$5.62
Most bullish modelRCMH-DCF$12.87
Model agreement5 bullish · 1 bearishmoderate

A band of this width is typical. The methods agree on direction but weight growth, reinvestment and risk differently, so treat the median as a centre of gravity rather than a precise target.

Every figure above is one model's standalone output on STUB, not a CirclFi price target. How each model works →

What Is StubHub Holdings, Inc. (STUB) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, the weight of evidence tilts decidedly bullish for StubHub Holdings, Inc.. Trading at $6.55 against an estimated intrinsic value of $9.50, 5 of 6 active models flag meaningful upside of +45.1% at the median. The most optimistic model, RCMH-DCF, places fair value at $12.87 (+96.4%), while Bayesian DCF — the most conservative — estimates $5.62 (-14.2%). This +110.6% gap reflects genuine analytical uncertainty about StubHub Holdings, Inc.'s intrinsic worth.

What Do the Models Say About STUB?

6 of 13 models are currently active for STUB. Of these, 5 models suggest upside while 1 model suggests overvaluation. Taken together, their median fair value for STUB is $9.50 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $5.62 on its own, implying -14.2% downside from the current price. See which stocks rank higher →

How Does STUB Rank in Internet Content & Information?

Among 78 Internet Content & Information stocks, STUB ranks #54 by Quality of Company score. CirclFi's QOC score of 5.9/10 evaluates 32 fundamental signals. A score of 5.9 reflects mixed fundamentals.

See all Most Undervalued Internet Content & Information Stocks →

The Internet Content & Information sector introduces analytical considerations specific to technology businesses. For StubHub Holdings, Inc., metrics like customer acquisition cost (CAC) provide important context that general-purpose valuation models may underweight.

Is STUB a Value Trap?

CirclFi's Value Trap algorithm assigns STUB a score of 33/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

6 of 13 models are active for StubHub Holdings, Inc.. Moderate coverage provides meaningful perspective. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Deep Alpha Valuation Engine, StubHub Holdings, Inc. scores 5.9 out of 10 on our 32-signal quality assessment, a solid rating that maintains reasonable quality metrics with some areas for improvement. The QOC score synthesizes profitability margins, revenue growth reliability, debt management, and capital allocation into a single metric designed to separate durable businesses from statistically cheap ones.

The gap between the most bullish and bearish model spans +110.6% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every STUB valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across STUB's 6 active models, average confidence is 35%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy StubHub Holdings, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Internet Content & Information Stocks Should You Also Analyze?

11 related Internet Content & Information stocks with 13-model coverage

CCGCheche Group Inc.QOC 5.9SLESuper League Enterprise, Inc.QOC 5.8WBTNWEBTOON Entertainment Inc.QOC 6.0SEATVivid Seats Inc.QOC 5.6NAMIJinxin Technology Holding CompanyQOC 6.0GRPNGroupon, Inc.QOC 5.6MRPTMacReport.Net, Inc.QOC 3.3TMETencent Music Entertainment GroupQOC 8.0BOTXBOTXQOC 6.7GOOGAlphabet Inc.QOC 9.6METAMeta Platforms, Inc.QOC 9.3

Read investment analysis: CCG · SLE · WBTN · SEAT · NAMI · GRPN · MRPT · TME · BOTX · GOOG · META

Which Other Stocks Have a Similar Quality Score to STUB?

6 companies across all industries closest to STUB’s Quality of Company score of 5.9/10.

SGSweetgreen, Inc.QOC 5.9AIC3.ai, Inc.QOC 5.9YMTYimutian Inc.QOC 5.9GPGIGPGI, Inc.QOC 5.9VYXNCR Voyix CorporationQOC 5.9NVDANVIDIA CorporationQOC 10.0

Read investment analysis: SG · AI · YMT · GPGI · VYX · NVDA

Where Does STUB Sit in CirclFi's Internet Content & Information Rankings?

STUB is ranked against every other Internet Content & Information stock CirclFi covers in each of these screens.

See all Internet Content & Information stocks ranked →

What Else Do Investors Ask About StubHub Holdings, Inc.’s Valuation?

What is StubHub Holdings, Inc.'s intrinsic value in 2026?

CirclFi puts StubHub Holdings, Inc. (STUB)'s intrinsic value at $9.50 — the median of 6 independent model estimates as of 2026-08-28, ranging from $5.62 to $12.87. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $5.62 on its own. The Quality of Company score is 5.9/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is STUB overvalued or undervalued right now?

At $6.55, 5 of 6 active models suggest STUB may be undervalued, while 1 indicate potential overvaluation. The median of all 6 fair value estimates is $9.50, 45.1% above the current price of $6.55 — a consensus view that STUB is undervalued. The assessment depends on which methodology best fits StubHub Holdings, Inc.'s business model in Internet Content & Information.

What does a Quality of Company score of 5.9 mean for STUB?

StubHub Holdings, Inc.'s QOC of 5.9/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores between 5-7 reflect moderate fundamentals with areas for improvement.

How many valuation models does CirclFi run on STUB?

CirclFi analyzes STUB with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 6 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on STUB?

Of the 6 models currently active on STUB, RCMH-DCF is the most bullish at $12.87 per share, and Bayesian DCF is the most bearish at $5.62. CirclFi's published fair value for STUB is the median of that range, $9.50, not either extreme. The gap between the two ends equals 76% of the median — a normal spread for a company of this profile. Browse stocks by value-trap risk →

Is STUB a value trap in 2026?

StubHub Holdings, Inc.'s Value Trap score is 33/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 6-model valuation engine, StubHub Holdings, Inc. (STUB) has a median fair value of $9.50 — 45.1% above the current price of $6.55 — as of 2026-08-28.” Source: circlfi.com/stock/STUB/ · Methodology
Primary sources for this STUB valuation
  • Financial statements: StubHub Holdings, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0001337634) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for STUB as of ; valuations recomputed .

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