DraftKings Inc. (DKNG) Fair Value 2026

DKNG · Services-Miscellaneous Amusement & Recreation ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

6.7 /10

32 fundamental signals · 12 models active

Value Trap Risk

LOW (31/100)

Quick Summary — As of 2026-07-13, DraftKings Inc. (DKNG) trades at $26.45, approximately 167% above CirclFi’s Bayesian DCF fair value of $9.90. QOC: 6.7/10. Value Trap Risk: 31/100 (LOW). 12/13 models active.

Key Facts

Ticker
DKNG
Price
$26.45
Quality Score
6.7/10
Value Trap Risk
31/100
Models Active
12/13
Last Updated
Strength: First Chicago suggests +20.7% upside with 52% confidence
Risk: Majority of models suggest overvaluation

Valuation Matrix

12 Intrinsic Value Models vs. Current Price ($26.45)

Core Models (Unlocked)
Model Fair Value Upside
Bayesian DCF
High Conviction
$9.90 -62.6%
Earnings Power Value
Medium Conviction
$8.71 -67.1%
CUCE Ensemble
Low Conviction
$16.35 -38.2%
First Chicago
High Conviction
$31.94 +20.7%

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What Is DraftKings Inc. (DKNG) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, DraftKings Inc.'s intrinsic value is estimated at $15.72. Trading at its current price of $26.45, the valuation engine raises significant caution: 10 of 12 models flag downside risk, projecting an average implied return of -40.6%. Notably, First Chicago sees the most upside at +20.7% (fair value: $31.94), while ML-RIV is the most conservative at -89.5% ($2.77). The spread between these extremes — +110.3% — reveals how different analytical frameworks can reach starkly different conclusions.

What Do the Models Say About DKNG?

12 of 13 models are currently active for DKNG. Of these, 1 model suggests upside while 11 models suggest overvaluation. The Bayesian DCF estimates DKNG's intrinsic value at $9.90, implying -62.6% downside from the current price. See which stocks rank higher →

How Does DKNG Rank in Services-Miscellaneous Amusement & Recreation?

Among 22 Services-Miscellaneous Amusement & Recreation stocks, DKNG ranks #9 by Quality of Company score. CirclFi's QOC score of 6.7/10 evaluates 32 fundamental signals. A score of 6.7 indicates above-average quality.

DraftKings Inc. operates in a competitive landscape where fundamental quality metrics are key differentiators for long-term value creation.

Is DKNG a Value Trap?

CirclFi's Value Trap algorithm assigns DKNG a score of 31/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

12 of 13 models are active for DraftKings Inc.. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Quality of Company (QOC) framework, DraftKings Inc. earns a quality score of 6.7/10. This respectable rating reflects the company's standing across 32 fundamental signals spanning profitability, growth consistency, balance sheet strength, and capital allocation efficiency.

The gap between the most bullish and bearish model spans +110.3% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every DKNG valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across DKNG's 12 active models, average confidence is 31%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy DraftKings Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Services-Miscellaneous Amusement & Recreation Stocks Should You Also Analyze?

8 related Services-Miscellaneous Amusement & Recreation stocks with 13-model coverage

Read investment analysis: MSGE · SGHC · PRKS · DIS · PRSU

Frequently Asked Questions About DraftKings Inc.

What is DraftKings Inc.'s intrinsic value in 2026?

Based on CirclFi's 13-model analysis, DraftKings Inc. (DKNG) has multiple fair value estimates. The Bayesian DCF model runs 10,000 Monte Carlo simulations with jump-diffusion to estimate intrinsic value at $9.90. The Quality of Company score is 6.7/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is DKNG overvalued or undervalued right now?

At $26.45, 1 of 12 active models suggest DKNG may be undervalued, while 11 indicate potential overvaluation. The assessment depends on which methodology best fits DraftKings Inc.'s business model in Services-Miscellaneous Amusement & Recreation.

What does a Quality of Company score of 6.7 mean for DKNG?

DraftKings Inc.'s QOC of 6.7/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores between 5-7 reflect moderate fundamentals with areas for improvement.

How many valuation models does CirclFi run on DKNG?

CirclFi analyzes DKNG with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 12 of 13 are active for this stock. Read the full methodology →

Is DKNG a value trap in 2026?

DraftKings Inc.'s Value Trap score is 31/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap. Browse stocks by value-trap risk →

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