Under Armour, Inc. (UAA) Fair Value 2026

UAA · Apparel & Other Finishd Prods of Fabrics & Similar Matl ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

5.2 /10

32 fundamental signals · 13 models active

Value Trap Risk

SAFE (24/100)

Quick Summary — As of 2026-07-15, Under Armour, Inc. (UAA) trades at $6.86, approximately 107% above CirclFi’s Bayesian DCF fair value of $3.31. QOC: 5.2/10. Value Trap Risk: 24/100 (SAFE). 13/13 models active.

Key Facts

Ticker
UAA
Price
$6.86
Quality Score
5.2/10
Value Trap Risk
24/100
Models Active
13/13
Last Updated
Strength: Earnings Power Value suggests +25.7% upside with 23% confidence
Risk: Majority of models suggest overvaluation

Is Under Armour, Inc. (UAA) Undervalued or Overvalued in 2026?

According to CirclFi’s 13-model valuation engine, Under Armour, Inc. (UAA) appears overvalued as of : the median of 13 independent fair value estimates is $5.85, 14.7% below the current price of $6.86. Estimates range from $0.58 to $18.78. UAA scores 5.2/10 on fundamental quality and 24/100 on value-trap risk.

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Under Armour, Inc. Stock in 2026? →

Valuation Matrix

13 Intrinsic Value Models vs. Current Price ($6.86)

Core Models (Unlocked)
Model Fair Value Upside
Bayesian DCF
Low Conviction
$3.31 -51.7%
Earnings Power Value
Medium Conviction
$8.63 +25.7%
CUCE Ensemble
Low Conviction
$5.85 -14.7%
First Chicago
High Conviction
$3.55 -48.2%

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What Is Under Armour, Inc. (UAA) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, the balance of valuation evidence tilts cautious on Under Armour, Inc. at its current price of $6.86. The composite intrinsic value is estimated at $6.37 (-7.2% average return), with 8 models flagging overvaluation risk. Model dispersion is worth noting: Sentiment SOTP targets $18.78 (+173.8%), versus Markov DDM at $0.58 (-91.6%). This +265.4% range highlights the importance of multi-model analysis rather than relying on any single methodology.

What Do the Models Say About UAA?

13 of 13 models are currently active for UAA. Of these, 5 models suggest upside while 8 models suggest overvaluation. The Bayesian DCF estimates UAA's intrinsic value at $3.31, implying -51.7% downside from the current price. See which stocks rank higher →

How Does UAA Rank in Apparel & Other Finishd Prods of Fabrics & Similar Matl?

Among 18 Apparel & Other Finishd Prods of Fabrics & Similar Matl stocks, UAA ranks #13 by Quality of Company score. CirclFi's QOC score of 5.2/10 evaluates 32 fundamental signals. A score of 5.2 reflects mixed fundamentals.

As a consumer-facing company, Under Armour, Inc. operates in a sector where same-store sales growth (comps) is a critical driver of valuation. Investors evaluating UAA should weigh these sector-specific dynamics alongside our model-derived fair values.

Is UAA a Value Trap?

CirclFi's Value Trap algorithm assigns UAA a score of 24/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

13 of 13 models are active for Under Armour, Inc.. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Quality of Company (QOC) framework, which evaluates 32 signals including margin stability, revenue growth trajectory, leverage, and free cash flow generation, Under Armour, Inc. is rated at 5.2/10. This moderate-tier score shows mixed signals across our quality framework with notable weaknesses.

The gap between the most bullish and bearish model spans +265.4% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every UAA valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across UAA's 13 active models, average confidence is 31%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Under Armour, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Apparel & Other Finishd Prods of Fabrics & Similar Matl Stocks Should You Also Analyze?

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Frequently Asked Questions About Under Armour, Inc.

What is Under Armour, Inc.'s intrinsic value in 2026?

Based on CirclFi's 13-model analysis, Under Armour, Inc. (UAA) has multiple fair value estimates. The Bayesian DCF model runs 10,000 Monte Carlo simulations with jump-diffusion to estimate intrinsic value at $3.31. The Quality of Company score is 5.2/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is UAA overvalued or undervalued right now?

At $6.86, 5 of 13 active models suggest UAA may be undervalued, while 8 indicate potential overvaluation. The median of all 13 fair value estimates is $5.85, 14.7% below the current price of $6.86 — a consensus view that UAA is overvalued. The assessment depends on which methodology best fits Under Armour, Inc.'s business model in Apparel & Other Finishd Prods of Fabrics & Similar Matl.

What does a Quality of Company score of 5.2 mean for UAA?

Under Armour, Inc.'s QOC of 5.2/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores between 5-7 reflect moderate fundamentals with areas for improvement.

How many valuation models does CirclFi run on UAA?

CirclFi analyzes UAA with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 13 of 13 are active for this stock. Read the full methodology →

Is UAA a value trap in 2026?

Under Armour, Inc.'s Value Trap score is 24/100 (SAFE). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap. Browse stocks by value-trap risk →

Cite this analysis — “According to CirclFi’s 13-model valuation engine, Under Armour, Inc. (UAA) has a median fair value of $5.85 — 14.7% below the current price of $6.86 — as of 2026-07-15.” Source: circlfi.com/stock/UAA/ · Methodology

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