Under Armour, Inc. (UA) Fair Value 2026

UA · Apparel Manufacturing ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

5.8 /10

32 fundamental signals · 5 models active

Value Trap Risk

LOW (30/100)

Quick Summary — As of 2026-08-28, Under Armour, Inc. (UA) trades at $4.94, versus a $4.39 median fair value across its 5 active models — 11.1% below the current price. QOC: 5.8/10. Value Trap Risk: 30/100 (LOW). 5/13 models active.

Key Facts

Ticker
UA
Price
$4.94
Quality Score
5.8/10
Value Trap Risk
30/100
Models Active
5/13
Last Updated
Strength: 5 independent models provide multi-angle coverage
Risk: Majority of models suggest overvaluation

Is Under Armour, Inc. (UA) Undervalued or Overvalued in 2026?

According to CirclFi’s 5-model valuation engine, Under Armour, Inc. (UA) appears overvalued as of : the median of 5 independent fair value estimates is $4.39, 11.1% below the current price of $4.94. Estimates range from $0.30 to $18.15. UA scores 5.8/10 on fundamental quality and 30/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.4% versus its own 13-model consensus, across 3,809 rated companies as of 2026-08-28. UA’s -11.1% gap is narrower than that market norm, and the Apparel Manufacturing sector median is -13.4%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Under Armour, Inc. Stock in 2026? →

What Fair Value Does Each Model Give UA?

5 Intrinsic Value Models vs. Current Price ($4.94)

Core Models (Unlocked)
Model Fair Value Upside
Ensemble · Low Conviction
 $4.39 -11.1%
Scenario · High Conviction
 $0.77 -84.5%
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What Is UA's Fair Value Range?

Spread across 5 independent models · $0.30 to $18.15

CirclFi's 5 active models place Under Armour, Inc. (UA) between $0.30 and $18.15 per share, a spread of 406% of the median. The median of that range — $4.39 — is the fair value CirclFi publishes for UA, against a current price of $4.94.

Low · Dynamic NAVHigh · Regime Cross
$0.30median $4.39$18.15
Where the range comes from
Most bearish modelDynamic NAV$0.30
Most bullish modelRegime Cross-Sectional$18.15
Model agreement2 bullish · 3 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for UA. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on UA, not a CirclFi price target. How each model works →

What Is Under Armour, Inc. (UA) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, Under Armour, Inc.'s intrinsic value is estimated at a median fair value of $4.39. Trading at $4.94, the stock is approaching fair value or slight overvaluation (implied return of -11.1%), as 3 of 5 models suggest limited further upside. The most optimistic model, Regime Cross, places fair value at $18.15 (+267.4%), while Dynamic NAV — the most conservative — estimates $0.30 (-94.0%). This +361.4% gap reflects genuine analytical uncertainty about Under Armour, Inc.'s intrinsic worth.

What Do the Models Say About UA?

5 of 13 models are currently active for UA. Of these, 2 models suggest upside while 3 models suggest overvaluation. Taken together, their median fair value for UA is $4.39 — the figure CirclFi publishes as this stock's fair value. See which stocks rank higher →

How Does UA Rank in Apparel Manufacturing?

Among 25 Apparel Manufacturing stocks, UA ranks #19 by Quality of Company score. CirclFi's QOC score of 5.8/10 evaluates 32 fundamental signals. A score of 5.8 reflects mixed fundamentals.

Under Armour, Inc.'s positioning within the Apparel Manufacturing segment means that e-commerce penetration rate plays an outsized role in fundamental analysis. The sector's unique characteristics — including omnichannel integration — shape both the opportunity set and risk profile.

Is UA a Value Trap?

CirclFi's Value Trap algorithm assigns UA a score of 30/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

5 of 13 models are active for Under Armour, Inc.. Limited activation may indicate insufficient history. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Quality of Company (QOC) framework, Under Armour, Inc. earns a quality score of 5.8/10. This respectable rating reflects the company's standing across 32 fundamental signals spanning profitability, growth consistency, balance sheet strength, and capital allocation efficiency.

The gap between the most bullish and bearish model spans +361.4% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every UA valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across UA's 5 active models, average confidence is 34%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Under Armour, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Apparel Manufacturing Stocks Should You Also Analyze?

11 related Apparel Manufacturing stocks with 13-model coverage

UAAUnder Armour, Inc.QOC 5.8PLCEThe Children's Place, Inc.QOC 5.1VNCEVince Holding Corp.QOC 6.5PMNTPerfect Moment Ltd. Common StockQOC 5.0OXMOxford Industries, Inc.QOC 6.5XELBXcel Brands, Inc.QOC 4.2JXGJX Luxventure Group Inc.QOC 2.0ZGNErmenegildo Zegna N.V.QOC 7.9PVHPVH Corp.QOC 7.4RLRalph Lauren CorporationQOC 9.3KTBKontoor Brands, Inc.QOC 9.0

Read investment analysis: UAA · PLCE · VNCE · PMNT · OXM · XELB · JXG · ZGN · PVH · RL · KTB

Which Other Stocks Have a Similar Quality Score to UA?

6 companies across all industries closest to UA’s Quality of Company score of 5.8/10.

PAMTPAMT CORPQOC 5.8OPADOfferpad Solutions Inc. Class A Common StockQOC 5.8EHSIElite Health Systems Inc.QOC 5.8BAKBraskem S.A.QOC 5.8AURAAura Biosciences, Inc.QOC 5.8NVDANVIDIA CorporationQOC 10.0

Read investment analysis: PAMT · OPAD · EHSI · BAK · AURA · NVDA

What Else Do Investors Ask About Under Armour, Inc.’s Valuation?

What is Under Armour, Inc.'s intrinsic value in 2026?

CirclFi puts Under Armour, Inc. (UA)'s intrinsic value at $4.39 — the median of 5 independent model estimates as of 2026-08-28, ranging from $0.30 to $18.15. The Quality of Company score is 5.8/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is UA overvalued or undervalued right now?

At $4.94, 2 of 5 active models suggest UA may be undervalued, while 3 indicate potential overvaluation. The median of all 5 fair value estimates is $4.39, 11.1% below the current price of $4.94 — a consensus view that UA is overvalued. The assessment depends on which methodology best fits Under Armour, Inc.'s business model in Apparel Manufacturing.

What does a Quality of Company score of 5.8 mean for UA?

Under Armour, Inc.'s QOC of 5.8/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores between 5-7 reflect moderate fundamentals with areas for improvement.

How many valuation models does CirclFi run on UA?

CirclFi analyzes UA with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 5 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on UA?

Of the 5 models currently active on UA, Regime Cross-Sectional is the most bullish at $18.15 per share, and Dynamic NAV is the most bearish at $0.30. CirclFi's published fair value for UA is the median of that range, $4.39, not either extreme. The gap between the two ends equals 406% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is UA a value trap in 2026?

Under Armour, Inc.'s Value Trap score is 30/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 5-model valuation engine, Under Armour, Inc. (UA) has a median fair value of $4.39 — 11.1% below the current price of $4.94 — as of 2026-08-28.” Source: circlfi.com/stock/UA/ · Methodology
Primary sources for this UA valuation
  • Financial statements: Under Armour, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0001336917) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for UA as of ; valuations recomputed .

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