What Is Under Armour, Inc. (UA) Worth in 2026?
According to the CirclFi Deep Alpha Valuation Engine, Under Armour, Inc.'s intrinsic value is estimated at a composite fair value of $8.29. Trading at $6.69, the stock is approaching fair value or slight overvaluation (implied return of +24.0%), as 8 of 13 models suggest limited further upside. The most optimistic model, Sentiment SOTP, places fair value at $29.69 (+343.8%), while EPV — the most conservative — estimates $0.51 (-92.3%). This +436.1% gap reflects genuine analytical uncertainty about Under Armour, Inc.'s intrinsic worth. Among models with highest confidence, EPV lean bearish — adding weight to the bearish side of the thesis.
What Do the Models Say About UA?
13 of 13 models are currently active for UA. Of these, 5 models suggest upside while 8 models suggest overvaluation. The Bayesian DCF estimates UA's intrinsic value at $6.11, implying -8.7% downside from the current price. See which stocks rank higher →
How Does UA Rank in Apparel & Other Finishd Prods of Fabrics & Similar Matl?
Among 18 Apparel & Other Finishd Prods of Fabrics & Similar Matl stocks, UA ranks #15 by Quality of Company score. CirclFi's QOC score of 4.8/10 evaluates 32 fundamental signals. A score of 4.8 reflects mixed fundamentals.
Under Armour, Inc.'s positioning within the Apparel & Other Finishd Prods of Fabrics & Similar Matl segment means that e-commerce penetration rate plays an outsized role in fundamental analysis. The sector's unique characteristics — including omnichannel integration — shape both the opportunity set and risk profile.
Is UA a Value Trap?
CirclFi's Value Trap algorithm assigns UA a score of 18/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →
Multi-Model Methodology
13 of 13 models are active for Under Armour, Inc.. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →
According to the CirclFi Quality of Company (QOC) framework, Under Armour, Inc. earns a quality score of 4.8/10. This mixed rating reflects the company's standing across 32 fundamental signals spanning profitability, growth consistency, balance sheet strength, and capital allocation efficiency.
The gap between the most bullish and bearish model spans +436.1% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →
Data Sources & Confidence
Every UA valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →
Across UA's 13 active models, average confidence is 37%. Lower confidence may reflect limited history or high volatility.
CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →
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