Rockwell Automation, Inc. (ROK) Fair Value 2026

ROK · Specialty Industrial Machinery ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

8.7 /10

32 fundamental signals · 10 models active

Value Trap Risk

LOW (31/100)

Quick Summary — As of 2026-10-07, Rockwell Automation, Inc. (ROK) trades at $450.74, versus a $118.78 median fair value across its 10 active models — 73.6% below the current price. QOC: 8.7/10. Value Trap Risk: 31/100 (LOW). 10/13 models active. Within that set, the Bayesian DCF component alone returns $99.87.

Key Facts

Ticker
ROK
Price
$450.74
Quality Score
8.7/10
Value Trap Risk
31/100
Models Active
10/13
Last Updated
Strength: Quality Score of 8.7/10 indicates strong fundamentals
Risk: Majority of models suggest overvaluation

Is Rockwell Automation, Inc. (ROK) Undervalued or Overvalued in 2026?

According to CirclFi’s 10-model valuation engine, Rockwell Automation, Inc. (ROK) appears overvalued as of : the median of 10 independent fair value estimates is $118.78, 73.6% below the current price of $450.74. Estimates range from $72.50 to $558.35. ROK scores 8.7/10 on fundamental quality and 31/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -20.1% versus its own 13-model consensus, across 3,777 rated companies as of 2026-10-07. ROK’s -73.6% gap is wider than that market norm, and the Specialty Industrial Machinery sector median is -44.7%. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Rockwell Automation, Inc. Stock in 2026? →

What Fair Value Does Each Model Give ROK?

10 Intrinsic Value Models vs. Current Price ($450.74)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $99.87 -77.8%
Intrinsic · High Conviction
 $72.50 -83.9%
Ensemble · Low Conviction
 $137.68 -69.5%
Scenario · High Conviction
 $354.15 -21.4%
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What Is ROK's Fair Value Range?

Spread across 10 independent models · $72.50 to $558.35

CirclFi's 10 active models place Rockwell Automation, Inc. (ROK) between $72.50 and $558.35 per share, a spread of 409% of the median. The median of that range — $118.78 — is the fair value CirclFi publishes for ROK, against a current price of $450.74.

Low · EPVHigh · Regime Cross
$72.50median $118.78$558.35
Where the range comes from
Most bearish modelEarnings Power Value (EPV)$72.50
Most bullish modelRegime Cross-Sectional$558.35
Model agreement1 bullish · 9 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for ROK. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on ROK, not a CirclFi price target. How each model works →

What Is Rockwell Automation, Inc. (ROK) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, Rockwell Automation, Inc.'s intrinsic value is estimated at $118.78. Trading at its current price of $450.74, the valuation engine raises significant caution: 9 of 10 models flag downside risk, projecting a median implied return of -73.6%. Model dispersion is worth noting: Regime Cross targets $558.35 (+23.9%), versus EPV at $72.50 (-83.9%). This +107.8% range highlights the importance of multi-model analysis rather than relying on any single methodology. Among models with highest confidence, Bayesian DCF, EPV lean bearish — adding weight to the bearish side of the thesis.

What Do the Models Say About ROK?

10 of 13 models are currently active for ROK. Of these, 1 model suggests upside while 9 models suggest overvaluation. Taken together, their median fair value for ROK is $118.78 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $99.87 on its own, implying -77.8% downside from the current price. See which stocks rank higher →

How Does ROK Rank in Specialty Industrial Machinery?

Among 85 Specialty Industrial Machinery stocks, ROK ranks #20 by Quality of Company score. CirclFi's QOC score of 8.7/10 evaluates 32 fundamental signals. A score of 8.7 places ROK in the top tier.

See all Most Undervalued Specialty Industrial Machinery Stocks →

Rockwell Automation, Inc.'s positioning within the Specialty Industrial Machinery segment means that margin expansion trajectory plays an outsized role in fundamental analysis. The sector's unique characteristics — including aftermarket and services growth — shape both the opportunity set and risk profile.

Is ROK a Value Trap?

CirclFi's Value Trap algorithm assigns ROK a score of 31/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

10 of 13 models are active for Rockwell Automation, Inc.. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi Deep Alpha Valuation Engine, Rockwell Automation, Inc. scores 8.7 out of 10 on our 32-signal quality assessment, a strong rating that demonstrates strong fundamentals across the majority of our quality signals. The QOC score synthesizes profitability margins, revenue growth reliability, debt management, and capital allocation into a single metric designed to separate durable businesses from statistically cheap ones.

The gap between the most bullish and bearish model spans +107.8% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every ROK valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across ROK's 10 active models, average confidence is 53%. Moderate confidence indicates reasonable fit.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Rockwell Automation, Inc. Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Specialty Industrial Machinery Stocks Should You Also Analyze?

11 related Specialty Industrial Machinery stocks with 13-model coverage

TAYDTaylor Devices, Inc.QOC 8.8DOVDover CorporationQOC 8.7GRCThe Gorman-Rupp CompanyQOC 8.8KAIKadant Inc.QOC 8.7IRIngersoll Rand Inc.QOC 8.8ITWIllinois Tool Works Inc.QOC 8.7HLIOHelios Technologies, Inc.QOC 7.7AUSIAura Systems, Inc.QOC 5.1INLFINLIF LimitedQOC 2.7EPACEnerpac Tool Group Corp.QOC 9.4WTSWatts Water Technologies, Inc.QOC 9.3

Read investment analysis: TAYD · DOV · GRC · KAI · IR · ITW · HLIO · AUSI · INLF · EPAC · WTS

Which Other Stocks Have a Similar Quality Score to ROK?

7 companies across all industries closest to ROK’s Quality of Company score of 8.7/10.

ULTAUlta Beauty, Inc.QOC 8.7HIGThe Hartford Insurance Group, Inc.QOC 8.7CHHChoice Hotels International, Inc.QOC 8.7PLNTPlanet Fitness, Inc.QOC 8.7AMZNAmazon.com, Inc.QOC 8.7EROEro Copper Corp.QOC 8.7NVDANVIDIA CorporationQOC 10.0

Read investment analysis: ULTA · HIG · CHH · PLNT · AMZN · ERO · NVDA

Where Does ROK Sit in CirclFi's Specialty Industrial Machinery Rankings?

ROK is ranked against every other Specialty Industrial Machinery stock CirclFi covers in each of these screens.

See all Specialty Industrial Machinery stocks ranked →

What Else Do Investors Ask About Rockwell Automation, Inc.’s Valuation?

What is Rockwell Automation, Inc.'s intrinsic value in 2026?

CirclFi puts Rockwell Automation, Inc. (ROK)'s intrinsic value at $118.78 — the median of 10 independent model estimates as of 2026-10-07, ranging from $72.50 to $558.35. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $99.87 on its own. The Quality of Company score is 8.7/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is ROK overvalued or undervalued right now?

At $450.74, 1 of 10 active models suggest ROK may be undervalued, while 9 indicate potential overvaluation. The median of all 10 fair value estimates is $118.78, 73.6% below the current price of $450.74 — a consensus view that ROK is overvalued. The assessment depends on which methodology best fits Rockwell Automation, Inc.'s business model in Specialty Industrial Machinery.

What does a Quality of Company score of 8.7 mean for ROK?

Rockwell Automation, Inc.'s QOC of 8.7/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on ROK?

CirclFi analyzes ROK with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 10 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on ROK?

Of the 10 models currently active on ROK, Regime Cross-Sectional is the most bullish at $558.35 per share, and Earnings Power Value (EPV) is the most bearish at $72.50. CirclFi's published fair value for ROK is the median of that range, $118.78, not either extreme. The gap between the two ends equals 409% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is ROK a value trap in 2026?

Rockwell Automation, Inc.'s Value Trap score is 31/100 (LOW). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 10-model valuation engine, Rockwell Automation, Inc. (ROK) has a median fair value of $118.78 — 73.6% below the current price of $450.74 — as of 2026-10-07.” Source: circlfi.com/stock/ROK/ · Methodology
Primary sources for this ROK valuation
  • Financial statements: Rockwell Automation, Inc. 10-K and 10-Q filings on SEC EDGAR (CIK 0001024478) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for ROK as of ; valuations recomputed .

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