What Is HubSpot, Inc. (HUBS) Worth in 2026?
According to the CirclFi Deep Alpha Valuation Engine, HubSpot, Inc.'s intrinsic value is estimated at $85.78. Trading at its current price of $217.44, the valuation engine raises significant caution: 13 of 13 models flag downside risk, projecting an average implied return of -60.6%. The most optimistic model, PWERM, places fair value at $174.33 (-19.8%), while ML-RIV — the most conservative — estimates $7.30 (-96.6%). This +76.8% gap reflects genuine analytical uncertainty about HubSpot, Inc.'s intrinsic worth.
What Do the Models Say About HUBS?
13 of 13 models are currently active for HUBS. All 13 active models suggest the stock trades above fair value. The Bayesian DCF estimates HUBS's intrinsic value at $162.21, implying -25.4% downside from the current price. See which stocks rank higher →
How Does HUBS Rank in Services-Prepackaged Software?
Among 208 Services-Prepackaged Software stocks, HUBS ranks #31 by Quality of Company score. CirclFi's QOC score of 9.2/10 evaluates 32 fundamental signals. A score of 9.2 places HUBS in the top tier.
See all Most Undervalued Services-Prepackaged Software Stocks →
The Services-Prepackaged Software sector introduces analytical considerations specific to technology businesses. For HubSpot, Inc., metrics like free cash flow margin provide important context that general-purpose valuation models may underweight.
Is HUBS a Value Trap?
CirclFi's Value Trap algorithm assigns HUBS a score of 12/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →
Multi-Model Methodology
13 of 13 models are active for HubSpot, Inc.. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →
According to the CirclFi Deep Alpha Valuation Engine, HubSpot, Inc. scores 9.2 out of 10 on our 32-signal quality assessment, a elite rating that ranks among the highest-quality businesses in our coverage universe. The QOC score synthesizes profitability margins, revenue growth reliability, debt management, and capital allocation into a single metric designed to separate durable businesses from statistically cheap ones.
The gap between the most bullish and bearish model spans +76.8% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →
Data Sources & Confidence
Every HUBS valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →
Across HUBS's 13 active models, average confidence is 42%. Lower confidence may reflect limited history or high volatility.
CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →
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