What Is MediaAlpha, Inc. (MAX) Worth in 2026?
According to the CirclFi Deep Alpha Valuation Engine, MediaAlpha, Inc.'s intrinsic value is estimated at $7.14. Trading at its current price of $14.09, the valuation engine raises significant caution: 11 of 11 models flag downside risk, projecting an average implied return of -49.4%. Model dispersion is worth noting: FTNN targets $12.26 (-13.0%), versus ML-RIV at $2.06 (-85.4%). This +72.4% range highlights the importance of multi-model analysis rather than relying on any single methodology.
What Do the Models Say About MAX?
11 of 13 models are currently active for MAX. All 11 active models suggest the stock trades above fair value. The Bayesian DCF estimates MAX's intrinsic value at $6.06, implying -57.0% downside from the current price. See which stocks rank higher →
How Does MAX Rank in Services-Business Services, NEC?
Among 97 Services-Business Services, NEC stocks, MAX ranks #38 by Quality of Company score. CirclFi's QOC score of 8.0/10 evaluates 32 fundamental signals. A score of 8.0 places MAX in the top tier.
See all Most Undervalued Services-Business Services, NEC Stocks →
MediaAlpha, Inc. operates in a competitive landscape where fundamental quality metrics are key differentiators for long-term value creation.
Is MAX a Value Trap?
CirclFi's Value Trap algorithm assigns MAX a score of 29/100 (LOW). This indicates low risk. The financial profile does not exhibit typical value trap warning signs. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →
Multi-Model Methodology
11 of 13 models are active for MediaAlpha, Inc.. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →
According to the CirclFi Quality of Company (QOC) framework, MediaAlpha, Inc. earns a quality score of 8.0/10. This robust rating reflects the company's standing across 32 fundamental signals spanning profitability, growth consistency, balance sheet strength, and capital allocation efficiency.
The gap between the most bullish and bearish model spans +72.4% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →
Data Sources & Confidence
Every MAX valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →
Across MAX's 11 active models, average confidence is 44%. Lower confidence may reflect limited history or high volatility.
CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →
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