Is UP or VTOL more undervalued in 2026?

CirclFi compares Wheels Up Experience Inc. (UP) and Bristow Group, Inc. (VTOL) using 13 institutional-grade valuation models. UP has a Quality of Company score of 4.3/10 while VTOL scores 7.5/10.

Which is a better buy — UP or VTOL?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do UP and VTOL valuations compare?

UP at $8.82 and VTOL at $41.64 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

UP vs VTOL Valuation Comparison 2026 — Intrinsic Value Analysis

UP

Air Transportation, Nonscheduled

Wheels Up Experience Inc.

Quality

4.3

out of 10

Value Trap

WARN

Price

$8.82

Last close

Models

8/13

Active

VTOL

Air Transportation, Nonscheduled

Bristow Group, Inc.

Quality

7.5

out of 10

Value Trap

SAFE

Price

$41.64

Last close

Models

12/13

Active

Model-by-Model Comparison

Model	Type	UP Fair Value	UP Upside	VTOL Fair Value	VTOL Upside
Bayesian DCF	Intrinsic	$2.40	-70.5%	$8.92	-78.6%
Earnings Power Value	Intrinsic	—	—	$33.59	-19.3%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$30.11	+241.4%	$60.91	+46.3%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%

🔒

Unlock Full 13-Model Comparison

Access all valuation models for UP vs VTOL — including EROIC Spread, First Chicago, Markov DDM, PWERM, and 7 more.

Access Full Analysis — From $27/mo →

UP vs VTOL — Which Stock Is More Undervalued?

VTOL scores higher with a 7.5/10 quality rating vs UP's 4.3/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Wheels Up Experience Inc. (UP) and Bristow Group, Inc. (VTOL) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

UP currently trades at $8.82 with a QOC of 4.3/10, while VTOL trades at $41.64 with a QOC of 7.5/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).