Is ROKU or SIRI more undervalued in 2026?

CirclFi compares Roku, Inc. (ROKU) and SiriusXM Holdings Inc. (SIRI) using 13 institutional-grade valuation models. ROKU has a Quality of Company score of 6.2/10 while SIRI scores 7.6/10.

Which is a better buy — ROKU or SIRI?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do ROKU and SIRI valuations compare?

ROKU at $131.09 and SIRI at $29.87 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

ROKU vs SIRI Valuation Comparison 2026 — Intrinsic Value Analysis

ROKU

Entertainment

Roku, Inc.

Quality

6.2

out of 10

Value Trap

SAFE

Price

$131.09

Last close

Models

13/13

Active

SIRI

Entertainment

SiriusXM Holdings Inc.

Quality

7.6

out of 10

Value Trap

LOW

Price

$29.87

Last close

Models

12/13

Active

Model-by-Model Comparison

Model	Type	ROKU Fair Value	ROKU Upside	SIRI Fair Value	SIRI Upside
Bayesian DCF	Intrinsic	$13.21	-89.9%	$32.61	+9.2%
Earnings Power Value	Intrinsic	$19.01	-85.5%	$98.28	+229.0%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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ROKU vs SIRI — Which Stock Is More Undervalued?

SIRI scores higher with a 7.6/10 quality rating vs ROKU's 6.2/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Roku, Inc. (ROKU) and SiriusXM Holdings Inc. (SIRI) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

ROKU currently trades at $131.09 with a QOC of 6.2/10, while SIRI trades at $29.87 with a QOC of 7.6/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).