Is RCKY or VRA more undervalued in 2026?

CirclFi compares Rocky Brands, Inc. (RCKY) and Vera Bradley, Inc. (VRA) using 13 institutional-grade valuation models. RCKY has a Quality of Company score of 7.2/10 while VRA scores 5.5/10.

Which is a better buy — RCKY or VRA?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do RCKY and VRA valuations compare?

RCKY at $38.63 and VRA at $3.42 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

RCKY vs VRA Valuation Comparison 2026 — Intrinsic Value Analysis

RCKY

Footwear & Accessories

Rocky Brands, Inc.

Quality

7.2

out of 10

Value Trap

SAFE

Price

$38.63

Last close

Models

12/13

Active

VRA

Footwear & Accessories

Vera Bradley, Inc.

Quality

5.5

out of 10

Value Trap

WARN

Price

$3.42

Last close

Models

13/13

Active

Model-by-Model Comparison

Model	Type	RCKY Fair Value	RCKY Upside	VRA Fair Value	VRA Upside
Bayesian DCF	Intrinsic	$26.02	-32.6%	$12.32	+197.7%
Earnings Power Value	Intrinsic	$15.92	-58.8%	$0.08	-97.7%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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RCKY vs VRA — Which Stock Is More Undervalued?

RCKY scores higher with a 7.2/10 quality rating vs VRA's 5.5/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Rocky Brands, Inc. (RCKY) and Vera Bradley, Inc. (VRA) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

RCKY currently trades at $38.63 with a QOC of 7.2/10, while VRA trades at $3.42 with a QOC of 5.5/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).