Is MORN or NOAH more undervalued in 2026?

CirclFi compares Morningstar, Inc. (MORN) and Noah Holdings Limited (NOAH) using 13 institutional-grade valuation models. MORN has a Quality of Company score of 9.2/10 while NOAH scores 8.2/10.

Which is a better buy — MORN or NOAH?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do MORN and NOAH valuations compare?

MORN at $182.02 and NOAH at $10.57 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

MORN vs NOAH Valuation Comparison 2026 — Intrinsic Value Analysis

MORN

Investment Advice

Morningstar, Inc.

Quality

9.2

out of 10

Value Trap

SAFE

Price

$182.02

Last close

Models

12/13

Active

NOAH

Investment Advice

Noah Holdings Limited

Quality

8.2

out of 10

Value Trap

LOW

Price

$10.57

Last close

Models

12/13

Active

Model-by-Model Comparison

Model	Type	MORN Fair Value	MORN Upside	NOAH Fair Value	NOAH Upside
Bayesian DCF	Intrinsic	$109.78	-39.7%	$24.45	+131.3%
Earnings Power Value	Intrinsic	$34.45	-81.1%	$22.47	+112.6%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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MORN vs NOAH — Which Stock Is More Undervalued?

MORN scores higher with a 9.2/10 quality rating vs NOAH's 8.2/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Morningstar, Inc. (MORN) and Noah Holdings Limited (NOAH) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

MORN currently trades at $182.02 with a QOC of 9.2/10, while NOAH trades at $10.57 with a QOC of 8.2/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).