Is KRKR or MCHX more undervalued in 2026?

CirclFi compares 36Kr Holdings Inc. (KRKR) and Marchex, Inc. (MCHX) using 13 institutional-grade valuation models. KRKR has a Quality of Company score of 8.2/10 while MCHX scores 5.7/10.

Which is a better buy — KRKR or MCHX?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do KRKR and MCHX valuations compare?

KRKR at $3.51 and MCHX at $1.64 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

KRKR vs MCHX Valuation Comparison 2026 — Intrinsic Value Analysis

KRKR

Advertising Agencies

36Kr Holdings Inc.

Quality

8.2

out of 10

Value Trap

WARN

Price

$3.51

Last close

Models

9/13

Active

MCHX

Advertising Agencies

Marchex, Inc.

Quality

5.7

out of 10

Value Trap

SAFE

Price

$1.64

Last close

Models

12/13

Active

Model-by-Model Comparison

Model	Type	KRKR Fair Value	KRKR Upside	MCHX Fair Value	MCHX Upside
Bayesian DCF	Intrinsic	—	—	$0.55	-66.8%
Earnings Power Value	Intrinsic	$14.98	+326.8%	$1.43	-18.0%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$6.32	+80.0%	$0.80	-51.0%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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KRKR vs MCHX — Which Stock Is More Undervalued?

KRKR scores higher with a 8.2/10 quality rating vs MCHX's 5.7/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing 36Kr Holdings Inc. (KRKR) and Marchex, Inc. (MCHX) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

KRKR currently trades at $3.51 with a QOC of 8.2/10, while MCHX trades at $1.64 with a QOC of 5.7/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).