GO vs KR

Grocery Outlet Holding Corp. vs Kroger Company (The) — Valuation Comparison 2026

By CirclFi Research Team · Updated 2026-06-03 · Data from SEC EDGAR, FRED & GDELT

Quick Summary — KR scores higher on quality with 7.9/10 vs GO's 6.2/10. GO trades at $8.47 while KR trades at $61.56. Both analyzed daily using SEC EDGAR data across 13 institutional models.

GO

Grocery Stores
Grocery Outlet Holding Corp.
Quality
6.2
out of 10
Value Trap
Price
$8.47
Last close
Models
11/13
Active
VS

KR

Grocery Stores
Kroger Company (The)
Quality
7.9
out of 10
Value Trap
5
SAFE
Price
$61.56
Last close
Models
12/13
Active
GO
Earnings Power Value sees +12.2% upside
Limited to 2/13 visible models
KR
Bayesian DCF sees +83.3% upside
Limited to 2/13 visible models

GO vs KR — Fair Value Comparison

GO
$0$4$7$11 Price$8.47 Bayesian …$3.64 (-56.4%) Earnings …$9.19 (+12.2%)
KR
$0$44$89$133 Price$61.56 Bayesian …$112.84 (+83.3%) Earnings …$28.73 (-57.6%)
Market Price Model 1 Model 2

Model-by-Model Comparison

ModelType GO Fair ValueGO Upside KR Fair ValueKR Upside
Bayesian DCF Intrinsic $3.64 -56.4% $112.84 +83.3%
Earnings Power Value Intrinsic $9.19 +12.2% $28.73 -57.6%
EROIC Spread Intrinsic $•••.•• ••.•% $•••.•• ••.•%
First Chicago Scenario $•••.•• ••.•% $•••.•• ••.•%
Markov DDM Intrinsic $•••.•• ••.•% $•••.•• ••.•%
ML-RIV Intrinsic $•••.•• ••.•% $•••.•• ••.•%
PWERM Option-Based $•••.•• ••.•% $•••.•• ••.•%
Regime Cross-Sectional Relative $•••.•• ••.•% $•••.•• ••.•%
Sentiment SOTP Hybrid $•••.•• ••.•% $•••.•• ••.•%
CUCE Ensemble Ensemble $•••.•• ••.•% $•••.•• ••.•%
FTNN Topology Relative $•••.•• ••.•% $•••.•• ••.•%
RCMH-DCF Intrinsic $•••.•• ••.•% $•••.•• ••.•%

GO vs KR — Which Stock Is More Undervalued in 2026?

KR scores higher with a 7.9/10 quality rating vs GO's 6.2/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

How Do GO and KR Valuations Compare?

At $8.47, GO trades +56.4% above its Bayesian DCF fair value of $3.64, while KR at $61.56 trades +83.3% below its estimate of $112.84. KR shows a wider gap between price and intrinsic value.

Quality of Company: GO vs KR

GO earns a Quality of Company score of 6.2/10 compared to KR's 7.9/10. This moderate difference suggests one company has an edge in fundamental quality, though both may offer investment merit depending on valuation. The QOC score synthesizes 32 signals spanning profitability margins, revenue growth, free cash flow, capital allocation, and leverage.

Value Trap Risk: GO vs KR

Review the value trap analysis for both GO and KR to assess whether apparent undervaluation reflects genuine opportunity or hidden fundamental risk.

Both in Grocery Stores

Both GO and KR operate in Grocery Stores, which has 11 stocks tracked by CirclFi. Same-industry comparisons provide the most direct insight into relative valuation since both companies face similar regulatory environments, market dynamics, and competitive pressures. Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN), and ensemble methods (CUCE).

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