Is ELF or HELE more undervalued in 2026?

CirclFi compares e.l.f. Beauty, Inc. (ELF) and Helen of Troy Limited (HELE) using 13 institutional-grade valuation models. ELF has a Quality of Company score of 8.8/10 while HELE scores 6.9/10.

Which is a better buy — ELF or HELE?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do ELF and HELE valuations compare?

ELF at $57.40 and HELE at $27.12 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

ELF vs HELE Valuation Comparison 2026 — Intrinsic Value Analysis

ELF

Household & Personal Products

e.l.f. Beauty, Inc.

Quality

8.8

out of 10

Value Trap

SAFE

Price

$57.40

Last close

Models

12/13

Active

HELE

Household & Personal Products

Helen of Troy Limited

Quality

6.9

out of 10

Value Trap

LOW

Price

$27.12

Last close

Models

10/13

Active

Model-by-Model Comparison

Model	Type	ELF Fair Value	ELF Upside	HELE Fair Value	HELE Upside
Bayesian DCF	Intrinsic	$32.14	-44.0%	$60.03	+121.3%
Earnings Power Value	Intrinsic	$9.84	-82.9%	—	—
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$39.10	-31.9%	$76.18	+180.9%

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ELF vs HELE — Which Stock Is More Undervalued?

ELF scores higher with a 8.8/10 quality rating vs HELE's 6.9/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing e.l.f. Beauty, Inc. (ELF) and Helen of Troy Limited (HELE) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

ELF currently trades at $57.40 with a QOC of 8.8/10, while HELE trades at $27.12 with a QOC of 6.9/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).