COTY vs HELE

Coty Inc. vs Helen of Troy Limited — Valuation Comparison 2026

By CirclFi Research Team · Updated 2026-06-03 · Data from SEC EDGAR, FRED & GDELT

Quick Summary — HELE scores higher on quality with 6.9/10 vs COTY's 6.1/10. COTY trades at $2.00 while HELE trades at $26.73. Both analyzed daily using SEC EDGAR data across 13 institutional models.

COTY

Household & Personal Products
Coty Inc.
Quality
6.1
out of 10
Value Trap
17
SAFE
Price
$2.00
Last close
Models
11/13
Active
VS

HELE

Household & Personal Products
Helen of Troy Limited
Quality
6.9
out of 10
Value Trap
27
LOW
Price
$26.73
Last close
Models
10/13
Active
COTY
2 models active
Limited to 2/13 visible models
HELE
RCMH-DCF sees +179.6% upside
Limited to 2/13 visible models

COTY vs HELE — Fair Value Comparison

COTY
$0$1$2$2 Price$2.00 Bayesian …$1.39 (-30.5%) Earnings …$1.45 (-27.3%)
HELE
$0$29$59$88 Price$26.73 Bayesian …$28.10 (+5.1%) RCMH-DCF$74.72 (+179.6%)
Market Price Model 1 Model 2

Model-by-Model Comparison

ModelType COTY Fair ValueCOTY Upside HELE Fair ValueHELE Upside
Bayesian DCF Intrinsic $1.39 -30.5% $28.10 +5.1%
Earnings Power Value Intrinsic $1.45 -27.3%
EROIC Spread Intrinsic $•••.•• ••.•% $•••.•• ••.•%
First Chicago Scenario $•••.•• ••.•% $•••.•• ••.•%
Markov DDM Intrinsic $•••.•• ••.•% $•••.•• ••.•%
ML-RIV Intrinsic $•••.•• ••.•% $•••.•• ••.•%
PWERM Option-Based $•••.•• ••.•% $•••.•• ••.•%
Regime Cross-Sectional Relative $•••.•• ••.•% $•••.•• ••.•%
Sentiment SOTP Hybrid $•••.•• ••.•% $•••.•• ••.•%
CUCE Ensemble Ensemble $•••.•• ••.•% $•••.•• ••.•%
FTNN Topology Relative $•••.•• ••.•% $•••.•• ••.•%
RCMH-DCF Intrinsic $6.72 +236.0% $74.72 +179.6%

COTY vs HELE — Which Stock Is More Undervalued in 2026?

HELE scores higher with a 6.9/10 quality rating vs COTY's 6.1/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

How Do COTY and HELE Valuations Compare?

At $2.00, COTY trades +30.5% above its Bayesian DCF fair value of $1.39, while HELE at $26.73 trades +5.1% below its estimate of $28.10. COTY shows a wider gap between price and intrinsic value.

Quality of Company: COTY vs HELE

COTY earns a Quality of Company score of 6.1/10 compared to HELE's 6.9/10. The scores are closely matched, indicating similar fundamental quality profiles. The QOC score synthesizes 32 signals spanning profitability margins, revenue growth, free cash flow, capital allocation, and leverage.

Value Trap Risk: COTY vs HELE

COTY carries a SAFE value trap risk (17/100) while HELE shows LOW risk (27/100). Both companies show manageable value trap risk, suggesting their current valuations are not artificially depressed by fundamental deterioration.

Both in Household & Personal Products

Both COTY and HELE operate in Household & Personal Products, which has 30 stocks tracked by CirclFi. Same-industry comparisons provide the most direct insight into relative valuation since both companies face similar regulatory environments, market dynamics, and competitive pressures. Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN), and ensemble methods (CUCE).

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