Is CHR or CRTO more undervalued in 2026?

CirclFi compares Cheer Holding, Inc. (CHR) and Criteo S.A. (CRTO) using 13 institutional-grade valuation models. CHR has a Quality of Company score of 1.8/10 while CRTO scores 8.9/10.

Which is a better buy — CHR or CRTO?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do CHR and CRTO valuations compare?

CHR at $2.10 and CRTO at $18.29 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

CHR vs CRTO Valuation Comparison 2026 — Intrinsic Value Analysis

CHR

Advertising Agencies

Cheer Holding, Inc.

Quality

1.8

out of 10

Value Trap

SAFE

Price

$2.10

Last close

Models

6/13

Active

CRTO

Advertising Agencies

Criteo S.A.

Quality

8.9

out of 10

Value Trap

LOW

Price

$18.29

Last close

Models

13/13

Active

Model-by-Model Comparison

Model	Type	CHR Fair Value	CHR Upside	CRTO Fair Value	CRTO Upside
Bayesian DCF	Intrinsic	$0.42	-80.1%	$62.92	+244.0%
Earnings Power Value	Intrinsic	—	—	$28.87	+57.9%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$4.80	+166.6%	$31.17	+70.4%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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CHR vs CRTO — Which Stock Is More Undervalued?

CRTO scores higher with a 8.9/10 quality rating vs CHR's 1.8/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Cheer Holding, Inc. (CHR) and Criteo S.A. (CRTO) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

CHR currently trades at $2.10 with a QOC of 1.8/10, while CRTO trades at $18.29 with a QOC of 8.9/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).