CHD vs ELF

Church & Dwight Company, Inc. vs e.l.f. Beauty, Inc. — Valuation Comparison 2026

By CirclFi Research Team · Updated 2026-06-03 · Data from SEC EDGAR, FRED & GDELT

Quick Summary — CHD scores higher on quality with 9.2/10 vs ELF's 8.9/10. CHD trades at $96.14 while ELF trades at $51.98. Both analyzed daily using SEC EDGAR data across 13 institutional models.

CHD

Household & Personal Products
Church & Dwight Company, Inc.
Quality
9.2
out of 10
Value Trap
12
SAFE
Price
$96.14
Last close
Models
12/13
Active
VS

ELF

Household & Personal Products
e.l.f. Beauty, Inc.
Quality
8.9
out of 10
Value Trap
24
SAFE
Price
$51.98
Last close
Models
12/13
Active
CHD
Quality Score 9.2/10 — top tier
Limited to 2/13 visible models
ELF
Quality Score 8.9/10 — top tier
Limited to 2/13 visible models

CHD vs ELF — Fair Value Comparison

CHD
$0$38$76$113 Price$96.14 Bayesian …$39.31 (-59.1%) Earnings …$26.68 (-72.2%)
ELF
$0$20$41$61 Price$51.98 Bayesian …$21.34 (-58.9%) Earnings …$9.55 (-81.6%)
Market Price Model 1 Model 2

Model-by-Model Comparison

ModelType CHD Fair ValueCHD Upside ELF Fair ValueELF Upside
Bayesian DCF Intrinsic $39.31 -59.1% $21.34 -58.9%
Earnings Power Value Intrinsic $26.68 -72.2% $9.55 -81.6%
EROIC Spread Intrinsic $•••.•• ••.•% $•••.•• ••.•%
First Chicago Scenario $•••.•• ••.•% $•••.•• ••.•%
Markov DDM Intrinsic $•••.•• ••.•% $•••.•• ••.•%
ML-RIV Intrinsic $•••.•• ••.•% $•••.•• ••.•%
PWERM Option-Based $•••.•• ••.•% $•••.•• ••.•%
Regime Cross-Sectional Relative $•••.•• ••.•% $•••.•• ••.•%
Sentiment SOTP Hybrid $•••.•• ••.•% $•••.•• ••.•%
CUCE Ensemble Ensemble $•••.•• ••.•% $•••.•• ••.•%
FTNN Topology Relative $•••.•• ••.•% $•••.•• ••.•%
RCMH-DCF Intrinsic $•••.•• ••.•% $•••.•• ••.•%

CHD vs ELF — Which Stock Is More Undervalued in 2026?

CHD scores higher with a 9.2/10 quality rating vs ELF's 8.9/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

How Do CHD and ELF Valuations Compare?

At $96.14, CHD trades +59.1% above its Bayesian DCF fair value of $39.31, while ELF at $51.98 trades +58.9% above its estimate of $21.34. CHD shows a wider gap between price and intrinsic value.

Quality of Company: CHD vs ELF

CHD earns a Quality of Company score of 9.2/10 compared to ELF's 8.9/10. The scores are closely matched, indicating similar fundamental quality profiles. The QOC score synthesizes 32 signals spanning profitability margins, revenue growth, free cash flow, capital allocation, and leverage.

Value Trap Risk: CHD vs ELF

CHD carries a SAFE value trap risk (12/100) while ELF shows SAFE risk (24/100). Both companies show manageable value trap risk, suggesting their current valuations are not artificially depressed by fundamental deterioration.

Both in Household & Personal Products

Both CHD and ELF operate in Household & Personal Products, which has 30 stocks tracked by CirclFi. Same-industry comparisons provide the most direct insight into relative valuation since both companies face similar regulatory environments, market dynamics, and competitive pressures. Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN), and ensemble methods (CUCE).

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