Quick Summary — CHD scores higher on quality with 9.2/10 vs ELF's 8.9/10. CHD trades at $96.14 while ELF trades at $51.98. Both analyzed daily using SEC EDGAR data across 13 institutional models.
CHD scores higher with a 9.2/10 quality rating vs ELF's 8.9/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.
At $96.14, CHD trades +59.1% above its Bayesian DCF fair value of $39.31, while ELF at $51.98 trades +58.9% above its estimate of $21.34. CHD shows a wider gap between price and intrinsic value.
CHD earns a Quality of Company score of 9.2/10 compared to ELF's 8.9/10. The scores are closely matched, indicating similar fundamental quality profiles. The QOC score synthesizes 32 signals spanning profitability margins, revenue growth, free cash flow, capital allocation, and leverage.
CHD carries a SAFE value trap risk (12/100) while ELF shows SAFE risk (24/100). Both companies show manageable value trap risk, suggesting their current valuations are not artificially depressed by fundamental deterioration.
Both CHD and ELF operate in Household & Personal Products, which has 30 stocks tracked by CirclFi. Same-industry comparisons provide the most direct insight into relative valuation since both companies face similar regulatory environments, market dynamics, and competitive pressures. Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN), and ensemble methods (CUCE).
11 hidden models compare CHD vs ELF differently — including EROIC Spread, First Chicago, Markov DDM, PWERM, and 7 more. Some may disagree with the 2 you see above.
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