Is WPP or ZD more undervalued in 2026?

CirclFi compares WPP plc (WPP) and Ziff Davis, Inc. (ZD) using 13 institutional-grade valuation models. WPP has a Quality of Company score of 5.4/10 while ZD scores 8.2/10.

Which is a better buy — WPP or ZD?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do WPP and ZD valuations compare?

WPP at $18.78 and ZD at $45.07 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

WPP vs ZD Valuation Comparison 2026 — Intrinsic Value Analysis

WPP

Advertising Agencies

WPP plc

Quality

5.4

out of 10

Value Trap

SAFE

Price

$18.78

Last close

Models

13/13

Active

ZD

Advertising Agencies

Ziff Davis, Inc.

Quality

8.2

out of 10

Value Trap

SAFE

Price

$45.07

Last close

Models

13/13

Active

Model-by-Model Comparison

Model	Type	WPP Fair Value	WPP Upside	ZD Fair Value	ZD Upside
Bayesian DCF	Intrinsic	$57.72	+207.4%	$81.90	+81.7%
Earnings Power Value	Intrinsic	$3.92	-79.1%	$80.86	+79.4%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

🔒

Unlock Full 13-Model Comparison

Access all valuation models for WPP vs ZD — including EROIC Spread, First Chicago, Markov DDM, PWERM, and 7 more.

Access Full Analysis — From $27/mo →

WPP vs ZD — Which Stock Is More Undervalued?

ZD scores higher with a 8.2/10 quality rating vs WPP's 5.4/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing WPP plc (WPP) and Ziff Davis, Inc. (ZD) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

WPP currently trades at $18.78 with a QOC of 5.4/10, while ZD trades at $45.07 with a QOC of 8.2/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).