SYF vs V

Synchrony Financial vs Visa Inc. — Valuation Comparison 2026

By CirclFi Research Team · Updated 2026-06-03 · Data from SEC EDGAR, FRED & GDELT

Quick Summary — V scores higher on quality with 9.5/10 vs SYF's 8.3/10. SYF trades at $70.97 while V trades at $317.32. Both analyzed daily using SEC EDGAR data across 13 institutional models.

SYF

Credit Services
Synchrony Financial
Quality
8.3
out of 10
Value Trap
20
SAFE
Price
$70.97
Last close
Models
11/13
Active
VS

V

Credit Services
Visa Inc.
Quality
9.5
out of 10
Value Trap
14
SAFE
Price
$317.32
Last close
Models
12/13
Active
SYF
Bayesian DCF sees +53.8% upside
Limited to 2/13 visible models
V
Quality Score 9.5/10 — top tier
Limited to 2/13 visible models

SYF vs V — Fair Value Comparison

SYF
$0$43$86$129 Price$70.97 Bayesian …$109.12 (+53.8%) Earnings …$86.64 (+22.1%)
V
$0$125$250$374 Price$317.32 Bayesian …$201.07 (-36.6%) Earnings …$91.16 (-71.3%)
Market Price Model 1 Model 2

Model-by-Model Comparison

ModelType SYF Fair ValueSYF Upside V Fair ValueV Upside
Bayesian DCF Intrinsic $109.12 +53.8% $201.07 -36.6%
Earnings Power Value Intrinsic $86.64 +22.1% $91.16 -71.3%
EROIC Spread Intrinsic $•••.•• ••.•% $•••.•• ••.•%
First Chicago Scenario $•••.•• ••.•% $•••.•• ••.•%
Markov DDM Intrinsic $•••.•• ••.•% $•••.•• ••.•%
ML-RIV Intrinsic $•••.•• ••.•% $•••.•• ••.•%
PWERM Option-Based $•••.•• ••.•% $•••.•• ••.•%
Regime Cross-Sectional Relative $•••.•• ••.•% $•••.•• ••.•%
Sentiment SOTP Hybrid $•••.•• ••.•% $•••.•• ••.•%
CUCE Ensemble Ensemble $•••.•• ••.•% $•••.•• ••.•%
FTNN Topology Relative $•••.•• ••.•% $•••.•• ••.•%
RCMH-DCF Intrinsic $•••.•• ••.•% $•••.•• ••.•%

SYF vs V — Which Stock Is More Undervalued in 2026?

V scores higher with a 9.5/10 quality rating vs SYF's 8.3/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

How Do SYF and V Valuations Compare?

At $70.97, SYF trades +53.8% below its Bayesian DCF fair value of $109.12, while V at $317.32 trades +36.6% above its estimate of $201.07. SYF shows a wider gap between price and intrinsic value.

Quality of Company: SYF vs V

SYF earns a Quality of Company score of 8.3/10 compared to V's 9.5/10. This moderate difference suggests one company has an edge in fundamental quality, though both may offer investment merit depending on valuation. The QOC score synthesizes 32 signals spanning profitability margins, revenue growth, free cash flow, capital allocation, and leverage.

Value Trap Risk: SYF vs V

SYF carries a SAFE value trap risk (20/100) while V shows SAFE risk (14/100). Both companies show manageable value trap risk, suggesting their current valuations are not artificially depressed by fundamental deterioration.

Both in Credit Services

Both SYF and V operate in Credit Services, which has 52 stocks tracked by CirclFi. Same-industry comparisons provide the most direct insight into relative valuation since both companies face similar regulatory environments, market dynamics, and competitive pressures. Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN), and ensemble methods (CUCE).

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