Is RUSHA or SAH more undervalued in 2026?

CirclFi compares Rush Enterprises, Inc. (RUSHA) and Sonic Automotive, Inc. (SAH) using 13 institutional-grade valuation models. RUSHA has a Quality of Company score of 9.3/10 while SAH scores 8.0/10.

Which is a better buy — RUSHA or SAH?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do RUSHA and SAH valuations compare?

RUSHA at $71.01 and SAH at $83.74 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

RUSHA vs SAH Valuation Comparison 2026 — Intrinsic Value Analysis

RUSHA

Auto & Truck Dealerships

Rush Enterprises, Inc.

Quality

9.3

out of 10

Value Trap

SAFE

Price

$71.01

Last close

Models

13/13

Active

SAH

Auto & Truck Dealerships

Sonic Automotive, Inc.

Quality

8.0

out of 10

Value Trap

—

Price

$83.74

Last close

Models

13/13

Active

Model-by-Model Comparison

Model	Type	RUSHA Fair Value	RUSHA Upside	SAH Fair Value	SAH Upside
Bayesian DCF	Intrinsic	$36.44	-48.7%	$168.66	+101.4%
Earnings Power Value	Intrinsic	$19.31	-72.8%	$49.66	-40.7%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

🔒

Unlock Full 13-Model Comparison

Access all valuation models for RUSHA vs SAH — including EROIC Spread, First Chicago, Markov DDM, PWERM, and 7 more.

Access Full Analysis — From $27/mo →

RUSHA vs SAH — Which Stock Is More Undervalued?

RUSHA scores higher with a 9.3/10 quality rating vs SAH's 8.0/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Rush Enterprises, Inc. (RUSHA) and Sonic Automotive, Inc. (SAH) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

RUSHA currently trades at $71.01 with a QOC of 9.3/10, while SAH trades at $83.74 with a QOC of 8.0/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).