Is RCI or ROKU more undervalued in 2026?

CirclFi compares Rogers Communication, Inc. (RCI) and Roku, Inc. (ROKU) using 13 institutional-grade valuation models. RCI has a Quality of Company score of 8.5/10 while ROKU scores 6.2/10.

Which is a better buy — RCI or ROKU?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do RCI and ROKU valuations compare?

RCI at $38.55 and ROKU at $130.18 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

RCI vs ROKU Valuation Comparison 2026 — Intrinsic Value Analysis

RCI

Cable & Other Pay Television Services

Rogers Communication, Inc.

Quality

8.5

out of 10

Value Trap

LOW

Price

$38.55

Last close

Models

11/13

Active

ROKU

Cable & Other Pay Television Services

Roku, Inc.

Quality

6.2

out of 10

Value Trap

SAFE

Price

$130.18

Last close

Models

13/13

Active

Model-by-Model Comparison

Model	Type	RCI Fair Value	RCI Upside	ROKU Fair Value	ROKU Upside
Bayesian DCF	Intrinsic	$1.78	-95.4%	$13.21	-89.8%
Earnings Power Value	Intrinsic	$187.79	+387.1%	$19.01	-85.4%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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RCI vs ROKU — Which Stock Is More Undervalued?

RCI scores higher with a 8.5/10 quality rating vs ROKU's 6.2/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Rogers Communication, Inc. (RCI) and Roku, Inc. (ROKU) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

RCI currently trades at $38.55 with a QOC of 8.5/10, while ROKU trades at $130.18 with a QOC of 6.2/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).