NUS vs PG

Nu Skin Enterprises, Inc. vs Procter & Gamble Company (The) — Valuation Comparison 2026

By CirclFi Research Team · Updated 2026-06-03 · Data from SEC EDGAR, FRED & GDELT

Quick Summary — PG scores higher on quality with 10.0/10 vs NUS's 8.1/10. NUS trades at $5.60 while PG trades at $140.82. Both analyzed daily using SEC EDGAR data across 13 institutional models.

NUS

Household & Personal Products
Nu Skin Enterprises, Inc.
Quality
8.1
out of 10
Value Trap
24
SAFE
Price
$5.60
Last close
Models
11/13
Active
VS

PG

Household & Personal Products
Procter & Gamble Company (The)
Quality
10.0
out of 10
Value Trap
Price
$140.82
Last close
Models
12/13
Active
NUS
Bayesian DCF sees +100.8% upside
Limited to 2/13 visible models
PG
Quality Score 10.0/10 — top tier
Limited to 2/13 visible models

NUS vs PG — Fair Value Comparison

NUS
$0$4$9$13 Price$5.60 Bayesian …$11.25 (+100.8%) Earnings …$9.71 (+73.4%)
PG
$0$55$111$166 Price$140.82 Bayesian …$73.65 (-47.7%) Earnings …$59.77 (-57.6%)
Market Price Model 1 Model 2

Model-by-Model Comparison

ModelType NUS Fair ValueNUS Upside PG Fair ValuePG Upside
Bayesian DCF Intrinsic $11.25 +100.8% $73.65 -47.7%
Earnings Power Value Intrinsic $9.71 +73.4% $59.77 -57.6%
EROIC Spread Intrinsic $•••.•• ••.•% $•••.•• ••.•%
First Chicago Scenario $•••.•• ••.•% $•••.•• ••.•%
Markov DDM Intrinsic $•••.•• ••.•% $•••.•• ••.•%
ML-RIV Intrinsic $•••.•• ••.•% $•••.•• ••.•%
Dynamic NAV Asset-Based $•••.•• ••.•% $•••.•• ••.•%
PWERM Option-Based $•••.•• ••.•% $•••.•• ••.•%
Regime Cross-Sectional Relative $•••.•• ••.•% $•••.•• ••.•%
Sentiment SOTP Hybrid $•••.•• ••.•% $•••.•• ••.•%
CUCE Ensemble Ensemble $•••.•• ••.•% $•••.•• ••.•%
FTNN Topology Relative $•••.•• ••.•% $•••.•• ••.•%
RCMH-DCF Intrinsic $•••.•• ••.•% $•••.•• ••.•%

NUS vs PG — Which Stock Is More Undervalued in 2026?

PG scores higher with a 10.0/10 quality rating vs NUS's 8.1/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

How Do NUS and PG Valuations Compare?

At $5.60, NUS trades +100.8% below its Bayesian DCF fair value of $11.25, while PG at $140.82 trades +47.7% above its estimate of $73.65. NUS shows a wider gap between price and intrinsic value.

Quality of Company: NUS vs PG

NUS earns a Quality of Company score of 8.1/10 compared to PG's 10.0/10. This moderate difference suggests one company has an edge in fundamental quality, though both may offer investment merit depending on valuation. The QOC score synthesizes 32 signals spanning profitability margins, revenue growth, free cash flow, capital allocation, and leverage.

Value Trap Risk: NUS vs PG

Review the value trap analysis for both NUS and PG to assess whether apparent undervaluation reflects genuine opportunity or hidden fundamental risk.

Both in Household & Personal Products

Both NUS and PG operate in Household & Personal Products, which has 30 stocks tracked by CirclFi. Same-industry comparisons provide the most direct insight into relative valuation since both companies face similar regulatory environments, market dynamics, and competitive pressures. Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN), and ensemble methods (CUCE).

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