Is MO or PM more undervalued in 2026?

CirclFi compares Altria Group, Inc. (MO) and Philip Morris International Inc (PM) using 13 institutional-grade valuation models. MO has a Quality of Company score of 8.6/10 while PM scores 9.3/10.

Which is a better buy — MO or PM?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do MO and PM valuations compare?

MO at $69.58 and PM at $177.38 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

MO vs PM Valuation Comparison 2026 — Intrinsic Value Analysis

MO

Cigarettes

Altria Group, Inc.

Quality

8.6

out of 10

Value Trap

SAFE

Price

$69.58

Last close

Models

12/13

Active

PM

Cigarettes

Philip Morris International Inc

Quality

9.3

out of 10

Value Trap

LOW

Price

$177.38

Last close

Models

12/13

Active

Model-by-Model Comparison

Model	Type	MO Fair Value	MO Upside	PM Fair Value	PM Upside
Bayesian DCF	Intrinsic	$62.85	-9.7%	$51.59	-70.9%
Earnings Power Value	Intrinsic	$53.63	-22.9%	$62.62	-64.7%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

🔒

Unlock Full 13-Model Comparison

Access all valuation models for MO vs PM — including EROIC Spread, First Chicago, Markov DDM, PWERM, and 7 more.

Access Full Analysis — From $27/mo →

MO vs PM — Which Stock Is More Undervalued?

PM scores higher with a 9.3/10 quality rating vs MO's 8.6/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Altria Group, Inc. (MO) and Philip Morris International Inc (PM) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

MO currently trades at $69.58 with a QOC of 8.6/10, while PM trades at $177.38 with a QOC of 9.3/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).