Is MCHX or MGNI more undervalued in 2026?

CirclFi compares Marchex, Inc. (MCHX) and Magnite, Inc. (MGNI) using 13 institutional-grade valuation models. MCHX has a Quality of Company score of 5.7/10 while MGNI scores 8.0/10.

Which is a better buy — MCHX or MGNI?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do MCHX and MGNI valuations compare?

MCHX at $1.64 and MGNI at $14.43 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

MCHX vs MGNI Valuation Comparison 2026 — Intrinsic Value Analysis

MCHX

Advertising Agencies

Marchex, Inc.

Quality

5.7

out of 10

Value Trap

SAFE

Price

$1.64

Last close

Models

12/13

Active

MGNI

Advertising Agencies

Magnite, Inc.

Quality

8.0

out of 10

Value Trap

LOW

Price

$14.43

Last close

Models

12/13

Active

Model-by-Model Comparison

Model	Type	MCHX Fair Value	MCHX Upside	MGNI Fair Value	MGNI Upside
Bayesian DCF	Intrinsic	$0.55	-66.8%	$13.57	-6.0%
Earnings Power Value	Intrinsic	$1.43	-18.0%	$6.41	-55.6%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

🔒

Unlock Full 13-Model Comparison

Access all valuation models for MCHX vs MGNI — including EROIC Spread, First Chicago, Markov DDM, PWERM, and 7 more.

Access Full Analysis — From $27/mo →

MCHX vs MGNI — Which Stock Is More Undervalued?

MGNI scores higher with a 8.0/10 quality rating vs MCHX's 5.7/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Marchex, Inc. (MCHX) and Magnite, Inc. (MGNI) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

MCHX currently trades at $1.64 with a QOC of 5.7/10, while MGNI trades at $14.43 with a QOC of 8.0/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).