KMB vs NUS

Kimberly-Clark Corporation vs Nu Skin Enterprises, Inc. — Valuation Comparison 2026

By CirclFi Research Team · Updated 2026-06-03 · Data from SEC EDGAR, FRED & GDELT

Quick Summary — KMB scores higher on quality with 8.5/10 vs NUS's 8.1/10. KMB trades at $97.49 while NUS trades at $5.60. Both analyzed daily using SEC EDGAR data across 13 institutional models.

KMB

Household & Personal Products
Kimberly-Clark Corporation
Quality
8.5
out of 10
Value Trap
14
SAFE
Price
$97.49
Last close
Models
13/13
Active
VS

NUS

Household & Personal Products
Nu Skin Enterprises, Inc.
Quality
8.1
out of 10
Value Trap
24
SAFE
Price
$5.60
Last close
Models
11/13
Active
KMB
Quality Score 8.5/10 — top tier
Limited to 2/13 visible models
NUS
Bayesian DCF sees +100.8% upside
Limited to 2/13 visible models

KMB vs NUS — Fair Value Comparison

KMB
$0$38$77$115 Price$97.49 Bayesian …$75.79 (-22.3%) Earnings …$29.35 (-69.9%)
NUS
$0$4$9$13 Price$5.60 Bayesian …$11.25 (+100.8%) Earnings …$9.71 (+73.4%)
Market Price Model 1 Model 2

Model-by-Model Comparison

ModelType KMB Fair ValueKMB Upside NUS Fair ValueNUS Upside
Bayesian DCF Intrinsic $75.79 -22.3% $11.25 +100.8%
Earnings Power Value Intrinsic $29.35 -69.9% $9.71 +73.4%
EROIC Spread Intrinsic $•••.•• ••.•% $•••.•• ••.•%
First Chicago Scenario $•••.•• ••.•% $•••.•• ••.•%
Markov DDM Intrinsic $•••.•• ••.•% $•••.•• ••.•%
ML-RIV Intrinsic $•••.•• ••.•% $•••.•• ••.•%
Dynamic NAV Asset-Based $•••.•• ••.•% $•••.•• ••.•%
PWERM Option-Based $•••.•• ••.•% $•••.•• ••.•%
Regime Cross-Sectional Relative $•••.•• ••.•% $•••.•• ••.•%
Sentiment SOTP Hybrid $•••.•• ••.•% $•••.•• ••.•%
CUCE Ensemble Ensemble $•••.•• ••.•% $•••.•• ••.•%
FTNN Topology Relative $•••.•• ••.•% $•••.•• ••.•%
RCMH-DCF Intrinsic $•••.•• ••.•% $•••.•• ••.•%

KMB vs NUS — Which Stock Is More Undervalued in 2026?

KMB scores higher with a 8.5/10 quality rating vs NUS's 8.1/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

How Do KMB and NUS Valuations Compare?

At $97.49, KMB trades +22.3% above its Bayesian DCF fair value of $75.79, while NUS at $5.60 trades +100.8% below its estimate of $11.25. NUS shows a wider gap between price and intrinsic value.

Quality of Company: KMB vs NUS

KMB earns a Quality of Company score of 8.5/10 compared to NUS's 8.1/10. The scores are closely matched, indicating similar fundamental quality profiles. The QOC score synthesizes 32 signals spanning profitability margins, revenue growth, free cash flow, capital allocation, and leverage.

Value Trap Risk: KMB vs NUS

KMB carries a SAFE value trap risk (14/100) while NUS shows SAFE risk (24/100). Both companies show manageable value trap risk, suggesting their current valuations are not artificially depressed by fundamental deterioration.

Both in Household & Personal Products

Both KMB and NUS operate in Household & Personal Products, which has 30 stocks tracked by CirclFi. Same-industry comparisons provide the most direct insight into relative valuation since both companies face similar regulatory environments, market dynamics, and competitive pressures. Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN), and ensemble methods (CUCE).

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