Is JBLU or LUV more undervalued in 2026?

CirclFi compares JetBlue Airways Corporation (JBLU) and Southwest Airlines Company (LUV) using 13 institutional-grade valuation models. JBLU has a Quality of Company score of 6.7/10 while LUV scores 7.1/10.

Which is a better buy — JBLU or LUV?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do JBLU and LUV valuations compare?

JBLU at $5.38 and LUV at $43.31 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

JBLU vs LUV Valuation Comparison 2026 — Intrinsic Value Analysis

JBLU

Airlines

JetBlue Airways Corporation

Quality

6.7

out of 10

Value Trap

SAFE

Price

$5.38

Last close

Models

10/13

Active

LUV

Airlines

Southwest Airlines Company

Quality

7.1

out of 10

Value Trap

SAFE

Price

$43.31

Last close

Models

11/13

Active

Model-by-Model Comparison

Model	Type	JBLU Fair Value	JBLU Upside	LUV Fair Value	LUV Upside
Bayesian DCF	Intrinsic	—	—	$37.61	-13.2%
Earnings Power Value	Intrinsic	—	—	$2.12	-95.1%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$0.84	-84.0%	—	—
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$7.44	+38.3%	$30.11	-30.5%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%

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JBLU vs LUV — Which Stock Is More Undervalued?

LUV scores higher with a 7.1/10 quality rating vs JBLU's 6.7/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing JetBlue Airways Corporation (JBLU) and Southwest Airlines Company (LUV) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

JBLU currently trades at $5.38 with a QOC of 6.7/10, while LUV trades at $43.31 with a QOC of 7.1/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).