Is HSY or TR more undervalued in 2026?

CirclFi compares The Hershey Company (HSY) and Tootsie Roll Industries, Inc. (TR) using 13 institutional-grade valuation models. HSY has a Quality of Company score of 8.7/10 while TR scores 9.3/10.

Which is a better buy — HSY or TR?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do HSY and TR valuations compare?

HSY at $197.04 and TR at $37.86 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

HSY vs TR Valuation Comparison 2026 — Intrinsic Value Analysis

HSY

Confectioners

The Hershey Company

Quality

8.7

out of 10

Value Trap

SAFE

Price

$197.04

Last close

Models

12/13

Active

TR

Confectioners

Tootsie Roll Industries, Inc.

Quality

9.3

out of 10

Value Trap

SAFE

Price

$37.86

Last close

Models

13/13

Active

Model-by-Model Comparison

Model	Type	HSY Fair Value	HSY Upside	TR Fair Value	TR Upside
Bayesian DCF	Intrinsic	$92.15	-53.2%	$12.45	-67.1%
Earnings Power Value	Intrinsic	$24.70	-87.5%	$10.91	-71.2%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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HSY vs TR — Which Stock Is More Undervalued?

TR scores higher with a 9.3/10 quality rating vs HSY's 8.7/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing The Hershey Company (HSY) and Tootsie Roll Industries, Inc. (TR) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

HSY currently trades at $197.04 with a QOC of 8.7/10, while TR trades at $37.86 with a QOC of 9.3/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).