Quick Summary — KRKR scores higher on quality with 8.2/10 vs HAO's 2.1/10. HAO trades at $1.23 while KRKR trades at $3.62. Both analyzed daily using SEC EDGAR data across 13 institutional models.
KRKR scores higher with a 8.2/10 quality rating vs HAO's 2.1/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.
HAO currently trades at $1.23 while KRKR trades at $3.62. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily for both companies.
HAO earns a Quality of Company score of 2.1/10 compared to KRKR's 8.2/10. This is a significant quality gap — the higher-scoring company demonstrates materially stronger fundamentals across profitability, growth consistency, and balance sheet health. The QOC score synthesizes 32 signals spanning profitability margins, revenue growth, free cash flow, capital allocation, and leverage.
Review the value trap analysis for both HAO and KRKR to assess whether apparent undervaluation reflects genuine opportunity or hidden fundamental risk.
Both HAO and KRKR operate in Advertising Agencies, which has 41 stocks tracked by CirclFi. Same-industry comparisons provide the most direct insight into relative valuation since both companies face similar regulatory environments, market dynamics, and competitive pressures. Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN), and ensemble methods (CUCE).
11 hidden models compare HAO vs KRKR differently — including EROIC Spread, First Chicago, Markov DDM, PWERM, and 7 more. Some may disagree with the 2 you see above.
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