Is DRCT or DV more undervalued in 2026?

CirclFi compares Direct Digital Holdings, Inc. (DRCT) and DoubleVerify Holdings, Inc. (DV) using 13 institutional-grade valuation models. DRCT has a Quality of Company score of 4.7/10 while DV scores 7.6/10.

Which is a better buy — DRCT or DV?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do DRCT and DV valuations compare?

DRCT at $3.05 and DV at $9.66 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

DRCT vs DV Valuation Comparison 2026 — Intrinsic Value Analysis

DRCT

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Direct Digital Holdings, Inc.

Quality

4.7

out of 10

Value Trap

WARN

Price

$3.05

Last close

Models

3/13

Active

DV

Advertising Agencies

DoubleVerify Holdings, Inc.

Quality

7.6

out of 10

Value Trap

LOW

Price

$9.66

Last close

Models

13/13

Active

Model-by-Model Comparison

Model	Type	DRCT Fair Value	DRCT Upside	DV Fair Value	DV Upside
Bayesian DCF	Intrinsic	—	—	$18.10	+87.4%
Earnings Power Value	Intrinsic	$9.62	+141.1%	$3.98	-58.8%
EROIC Spread	Intrinsic	$7.29	+138.9%	$4.94	-48.9%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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DRCT vs DV — Which Stock Is More Undervalued?

DV scores higher with a 7.6/10 quality rating vs DRCT's 4.7/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Direct Digital Holdings, Inc. (DRCT) and DoubleVerify Holdings, Inc. (DV) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

DRCT currently trades at $3.05 with a QOC of 4.7/10, while DV trades at $9.66 with a QOC of 7.6/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).