Is DEO or KO more undervalued in 2026?

CirclFi compares Diageo plc (DEO) and Coca-Cola Company (The) (KO) using 13 institutional-grade valuation models. DEO has a Quality of Company score of 1.7/10 while KO scores 9.5/10.

Which is a better buy — DEO or KO?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do DEO and KO valuations compare?

DEO at $82.46 and KO at $79.01 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

DEO vs KO Valuation Comparison 2026 — Intrinsic Value Analysis

DEO

Beverages

Diageo plc

Quality

1.7

out of 10

Value Trap

—

Price

$82.46

Last close

Models

13/13

Active

KO

Beverages

Coca-Cola Company (The)

Quality

9.5

out of 10

Value Trap

—

Price

$79.01

Last close

Models

13/13

Active

Model-by-Model Comparison

Model	Type	DEO Fair Value	DEO Upside	KO Fair Value	KO Upside
Bayesian DCF	Intrinsic	$28.25	-65.7%	$13.80	-82.5%
Earnings Power Value	Intrinsic	$45.82	-42.2%	$17.89	-77.4%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
Dynamic NAV	Asset-Based	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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DEO vs KO — Which Stock Is More Undervalued?

KO scores higher with a 9.5/10 quality rating vs DEO's 1.7/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Diageo plc (DEO) and Coca-Cola Company (The) (KO) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

DEO currently trades at $82.46 with a QOC of 1.7/10, while KO trades at $79.01 with a QOC of 9.5/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).