Is CHR or DRCT more undervalued in 2026?

CirclFi compares Cheer Holding, Inc. (CHR) and Direct Digital Holdings, Inc. (DRCT) using 13 institutional-grade valuation models. CHR has a Quality of Company score of 1.8/10 while DRCT scores 4.7/10.

Which is a better buy — CHR or DRCT?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do CHR and DRCT valuations compare?

CHR at $2.10 and DRCT at $3.05 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

CHR vs DRCT Valuation Comparison 2026 — Intrinsic Value Analysis

CHR

Advertising Agencies

Cheer Holding, Inc.

Quality

1.8

out of 10

Value Trap

SAFE

Price

$2.10

Last close

Models

6/13

Active

DRCT

Advertising Agencies

Direct Digital Holdings, Inc.

Quality

4.7

out of 10

Value Trap

WARN

Price

$3.05

Last close

Models

3/13

Active

Model-by-Model Comparison

Model	Type	CHR Fair Value	CHR Upside	DRCT Fair Value	DRCT Upside
Bayesian DCF	Intrinsic	$0.42	-80.1%	—	—
Earnings Power Value	Intrinsic	—	—	$9.62	+141.1%
EROIC Spread	Intrinsic	—	—	$7.29	+138.9%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$4.80	+166.6%	—	—
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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CHR vs DRCT — Which Stock Is More Undervalued?

DRCT scores higher with a 4.7/10 quality rating vs CHR's 1.8/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Cheer Holding, Inc. (CHR) and Direct Digital Holdings, Inc. (DRCT) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

CHR currently trades at $2.10 with a QOC of 1.8/10, while DRCT trades at $3.05 with a QOC of 4.7/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).