Is CHD or CLX more undervalued in 2026?

CirclFi compares Church & Dwight Company, Inc. (CHD) and Clorox Company (The) (CLX) using 13 institutional-grade valuation models. CHD has a Quality of Company score of 9.2/10 while CLX scores 8.7/10.

Which is a better buy — CHD or CLX?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do CHD and CLX valuations compare?

CHD at $97.63 and CLX at $96.20 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

CHD vs CLX Valuation Comparison 2026 — Intrinsic Value Analysis

CHD

Household & Personal Products

Church & Dwight Company, Inc.

Quality

9.2

out of 10

Value Trap

SAFE

Price

$97.63

Last close

Models

12/13

Active

CLX

Household & Personal Products

Clorox Company (The)

Quality

8.7

out of 10

Value Trap

—

Price

$96.20

Last close

Models

12/13

Active

Model-by-Model Comparison

Model	Type	CHD Fair Value	CHD Upside	CLX Fair Value	CLX Upside
Bayesian DCF	Intrinsic	$40.23	-58.8%	$69.17	-28.1%
Earnings Power Value	Intrinsic	$27.27	-72.1%	$45.79	-52.4%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
Markov DDM	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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CHD vs CLX — Which Stock Is More Undervalued?

CHD scores higher with a 9.2/10 quality rating vs CLX's 8.7/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Church & Dwight Company, Inc. (CHD) and Clorox Company (The) (CLX) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

CHD currently trades at $97.63 with a QOC of 9.2/10, while CLX trades at $96.20 with a QOC of 8.7/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).